샘플 요청 목록에 추가
2024년 싱가포르의 소매 시장은 신중한 경제 배경과 노동 시장 수요감퇴로 인한 소비자 심리의 연화에도 불구하고 어느 정도의 회복력을 보였습니다. 많은 소비자들은 생활비에 대한 우려에 점점 더 많은 마음을 빼앗기고 보다 합리적이고 신중한 지출을 하고 있습니다. 이에 대응하기 위해 브랜드와 소매업체는 합리적인 가격과 가치를 보여줄 필요가 있습니다. 이러한 상황에서 프라이빗 브랜드 상품이 인기를 얻고 있습니다.
당 보고서에서는 싱가포르의 소매 시장에 대해 조사했으며, 하이퍼마켓, 슈퍼마켓, 할인 스토어, 편의점, 복합 소매점, 건강·미용 관련 소매점, 의류·신발 소매점, 가구·조도품점, DIY·금물점, 내구 소비재 소매점 등의 채널별 분석을 제공하는 것과 동시에, 실적 등을 제공합니다.
목차
목차 및 표 목록
주요 요약
운영 환경
시장 데이터
면책 조항
출처
싱가포르의 편의점
주요 데이터 결과
2024년 발전
Emart24의 짧은 싱가포르 진출
포코트 리테일러의 매장 서비스 진화
자리 잡은 무인 편의점
전망과 기회
성장을 주도하는 혁신과 브랜드 협업
전기차 도입 증가로 유통업계가 변화
해외 여행이 채널 회복을 지원
채널 데이터
싱가포르 하이퍼마켓
주요 데이터 결과
2024년 발전
서비스 확대로 대형마트의 매력 강화
폐점 및 리브랜딩 전략이 경쟁 환경에 미치는 영향
커뮤니티 이벤트 개최를 통한 유동인구 유치 목표
전망과 기회
땅이 부족한 환경에서 도전에 직면한 대형마트
입지가 좋은 슈퍼마켓과의 경쟁 심화
비용 역학 관계의 변화 속에서 디지털 혁신
채널 데이터
싱가포르 슈퍼마켓
주요 데이터 결과
2024년 발전
슈퍼마켓, 2024년 식료품 소매업 리더십 유지
비용에 민감한 소비자들 사이에서 개인 상표의 매력 증가
Scarlett Supermarket은 공격적인 확장을 통해 전국적 입지 구축
전망과 기회
유동인구 증가와 가치 주도형 프로모션을 위한 CDC 바우처
인구 밀집 신도시에서 슈퍼마켓 매장의 꾸준한 확장
어려운 경제 상황에서 지속가능성과 비용 효율성을 우선시하는 기업들
채널 데이터
싱가포르의 작은 현지 식료품점
주요 데이터 결과
2024년 발전
Mama shops, 2024년 매출 성장 둔화 전망
비용 압박이 지역 소규모 식료품점에 큰 부담
현금 없는 결제의 도입이 디지털 이행을 지원
전망과 기회
도시 계획이 지역 식료품점 전망에 영향을 미침
가가격 상승 추세 지속될 전망
충성도 높은 고객들 사이에서 소규모 지역 식료품점들이 틈새 시장을 형성
채널 데이터
싱가포르의 잡화점
주요 데이터 결과
2024년 발전
통화 강세가 소비자 지출 결정에 영향을 미침
MUJI는 기함점에서 지속가능성과 가치에 초점을 맞춘다
생활비의 상승이 잡화점의 성장을 가속
전망과 기회
백화점, 회복을 향해 고전
플래그십 스토어에서 지속 가능성과 가치에 집중하는 MUJI
Don Don Donki는 추가 확대에 투자할 전망
채널 데이터
싱가포르 의류 및 신발 전문가
주요 데이터 결과
2024년 발전
신중한 소비자 지출로 매출 감소
Nike의 오차드로드 플래그십, 브랜드 입지 강화
인바운드 관광 약세로 회복세 둔화
전망과 기회
효율성을 높이기 위해 진화하는 리테일 포맷
Uniqlo의 보급과 Ralph Lauren의 확대
도전적인 브랜드와 디지털 파괴자가 지형을 재편
채널 데이터
싱가포르 가전제품 및 전자기기 전문가
주요 데이터 결과
2024년 발전
선택적 가전제품 및 전자기기 수요 감소
정부의 바우처는 지속 가능한 제품의 채용을 촉진
편리성이 스마트 홈 솔루션에 대한 관심을 증가시킴
전망과 기회
오프라인과 온라인 소매 채널 간의 경쟁이 격화
PRISM은 마케팅을 활용하여 존재감을 강화
진화하는 소유 모델이 소비자의 선택을 변화시킴
채널 데이터
싱가포르의 건강과 미용 전문가
주요 데이터 결과
2024년 발전
옴니채널 전략은 소비자의 참여를 확대
Sephora는 혁신적인 기술로 입지를 강화
건강에 대한 우려로부터 필수품 수요 지속
전망과 기회
국경을 넘은 구매와 온라인 플랫폼이 경쟁을 격화
파트너십이 지역 건강 촉진 활동을 추진
소비자 직접 판매 경쟁이 안경점에 과제
채널 데이터
싱가포르 홈 제품 전문가
주요 데이터 결과
2024년 발전
반려동물 사육 증가는 라이프 스타일의 변화를 시사
Ikea는 저렴한 가격을 우선
Castlery는 소비자 참여를 높이기 위해 오프라인 소매업에 투자
전망과 기회
주택 개수 프로그램이 주택의 업그레이드에의 지출을 지원
AVS cat management가 반려동물 소매업의 성장을 뒷받침
일본풍의 생활은 여전히 인기, 한편 IKEA는 가구 이외에도 다양화
채널 데이터
싱가포르에서 직접 판매
주요 데이터 결과
2024년 발전
계속 하락세를 보인 2024년도 직접 판매 부문
소비자의 건강과 미용, 퍼스널케어는 직접 판매 중에서도 계속 인기
다양화에 의해 전자상거래의 존재감이 증가
전망과 기회
인센티브와 트레이닝이 판매 촉진
전자상거래 통합이 장래의 성장을 지원
직접 판매가 적응함에 따라 불투명한 전망
채널 데이터
싱가포르에서 판매
주요 데이터 결과
2024년 발전
새로운 사회운동이 자판기의 매출을 견인
싱가포르의 7-Eleven의 새로운 자판기 컨셉
자판기의 제품 다양성 확대
전망과 기회
자판기의 이용 확대를 향한 새로운 혁신
기존과는 다른 카테고리가 자판기를 포함
현금없는 결제의 일상화
채널 데이터
싱가포르 소매 전자상거래
주요 데이터 결과
2024년 발전
전자상거래는 2024년 2년 연속 감소
Shopee 마켓플레이스와 Lazada 마켓플레이스가 선두 자리 차지
Stripe가 WhatsApp와 통합하여 앱 내 결제를 실현
전망과 기회
장래의 성장 가능성을 보유한 가상 인플루언서
생성형 AI가 전자상거래의 진화를 지원
마켓플레이스는 테이크레이트 상승을 통해 수익성을 추구
채널 데이터
KTH
Retail in Singapore showed some resilience in 2024, despite softer consumer sentiment stemming from a cautious economic backdrop and weaker labour market demand. Many consumers are increasingly preoccupied with cost-of-living concerns, resulting in more rational and prudent spending. In response, brands and retailers have been compelled to demonstrate affordability and value in their offerings. Private label products have gained traction in this climate, with leading grocery retailers such as NT...
Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retail market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS List Of Contents And Tables
EXECUTIVE SUMMARY
Retail in 2024: the big picture
Experiential retail as key focus as retailers look to redefine the role of the store
Artificial intelligence drives development
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Emart24's short-lived presence in Singapore
Forecourt retailers evolve store offerings
Unmanned convenience stores gain ground
PROSPECTS AND OPPORTUNITIES
Innovation and brand collaborations to drive growth
Rising EV adoption shapes forecourt retail
International travel supports channel recovery
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expanding services enhance appeal of hypermarkets amid sharp fall
Closures and rebranding strategies impact competitive landscape
Hosted community events aim to attract footfall
PROSPECTS AND OPPORTUNITIES
Hypermarkets faces challenges in a land-scarce environment
Rising competition from well-positioned supermarkets
Digital innovation amid shifts in cost dynamics
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supermarkets retains leadership of grocery retail in 2024
Growing appeal of private label among cost-conscious consumers
Scarlett Supermarket builds national presence with aggressive expansion
PROSPECTS AND OPPORTUNITIES
CDC vouchers to drive footfall and value-led promotions
Steady expansion of supermarket outlets in new-population towns
Players to prioritise sustainability and cost-efficiency in a challenging economy
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mama shops see slowed sales growth in 2024
Cost pressures weigh heavily on small local grocers
Cashless payment adoption supports digital transition
PROSPECTS AND OPPORTUNITIES
Urban planning influences outlook for local grocers
Upward price trends likely to persist
Small local grocers inhabit niche among loyal customers
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stronger currency shapes consumer spending decisions
MUJI focuses on sustainability and value in flagship store
Rising cost of living fuels growth for variety stores
PROSPECTS AND OPPORTUNITIES
Department stores faces uphill battle for recovery
Miniso will continue to drive growth through brand collaborations
Don Don Donki likely to invest further in expansion
CHANNEL DATA
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales fall amid cautious consumer spending
Nike's Orchard Road flagship bolsters brand presence
Weak inbound tourism stalls recovery
PROSPECTS AND OPPORTUNITIES
Retail formats evolve to enhance efficiency
Uniqlo's ubiquity and Ralph Lauren's expansion
Challenger brands and digital disruptors reshape the landscape
CHANNEL DATA
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Waning demand for discretionary appliances and electronics
Government vouchers promote sustainable product adoption
Convenience fuels growing interest in smart home solutions
PROSPECTS AND OPPORTUNITIES
Competition set to intensify between offline and online retail channels
PRISM+ leverages marketing to strengthen presence
Evolving ownership models reshape consumer choices
CHANNEL DATA
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Omnichannel strategies broaden consumer engagement
Sephora strengthens its position with innovative technology
Health concerns sustain demand for essential products
PROSPECTS AND OPPORTUNITIES
Cross-border purchasing and online platforms intensify competition
Partnerships boost community health initiatives
Direct-to-consumer competition challenges optical goods stores
CHANNEL DATA
Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing pet ownership signals changing lifestyles
Ikea prioritises affordability
Castlery invests in offline retail to boost consumer engagement
PROSPECTS AND OPPORTUNITIES
Home improvement programme underpins spending on household upgrades
AVS cat management framework set to bolster pet retail growth
Japanese-inspired living remains popular, while IKEA diversifies beyond furnishings
CHANNEL DATA
Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling continues to lose traction in 2024
Consumer health and beauty and personal care remain favourites within direct selling
Diversification boosts e-commerce presence
PROSPECTS AND OPPORTUNITIES
Incentives and training propel sales outreach
Integrating e-commerce anchors future growth
Uncertain outlook as direct selling adapts
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2019-2024
Table 134 Direct Selling by Product: % Value Growth 2019-2024
Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 137 Direct Selling Forecasts by Product: Value 2024-2029
Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Renewed social movement drives vending sales
7-Eleven's new vending concept in Singapore
Growing product diversity in vending
PROSPECTS AND OPPORTUNITIES
Further innovation to expand vending use
Unconventional categories embrace vending
Cashless payments becoming the norm
CHANNEL DATA
Table 139 Vending by Product: Value 2019-2024
Table 140 Vending by Product: % Value Growth 2019-2024
Table 141 Vending GBO Company Shares: % Value 2020-2024
Table 142 Vending GBN Brand Shares: % Value 2021-2024
Table 143 Vending Forecasts by Product: Value 2024-2029
Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
E-commerce sees second consecutive year of decline in 2024
Shopee Marketplace and Lazada Marketplace defend leading positions
Stripe integrates with WhatsApp for in-app payments
PROSPECTS AND OPPORTUNITIES
Virtual influencers offer potential for future growth
Generative AI supports e-commerce evolution
Marketplaces pursue profitability through rising take rates
CHANNEL DATA
Table 145 Retail E-Commerce by Channel: Value 2019-2024
Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 147 Retail E-Commerce by Product: Value 2019-2024
Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
