2024년 싱가포르의 소매 시장은 신중한 경제 배경과 노동 시장 수요감퇴로 인한 소비자 심리의 연화에도 불구하고 어느 정도의 회복력을 보였습니다. 많은 소비자들은 생활비에 대한 우려에 점점 더 많은 마음을 빼앗기고 보다 합리적이고 신중한 지출을 하고 있습니다. 이에 대응하기 위해 브랜드와 소매업체는 합리적인 가격과 가치를 보여줄 필요가 있습니다. 이러한 상황에서 프라이빗 브랜드 상품이 인기를 얻고 있습니다.
당 보고서에서는 싱가포르의 소매 시장에 대해 조사했으며, 하이퍼마켓, 슈퍼마켓, 할인 스토어, 편의점, 복합 소매점, 건강·미용 관련 소매점, 의류·신발 소매점, 가구·조도품점, DIY·금물점, 내구 소비재 소매점 등의 채널별 분석을 제공하는 것과 동시에, 실적 등을 제공합니다.
목차
목차 및 표 목록
주요 요약
운영 환경
시장 데이터
면책 조항
출처
싱가포르의 편의점
주요 데이터 결과
2024년 발전
- Emart24의 짧은 싱가포르 진출
- 포코트 리테일러의 매장 서비스 진화
- 자리 잡은 무인 편의점
전망과 기회
- 성장을 주도하는 혁신과 브랜드 협업
- 전기차 도입 증가로 유통업계가 변화
- 해외 여행이 채널 회복을 지원
채널 데이터
싱가포르 하이퍼마켓
주요 데이터 결과
2024년 발전
- 서비스 확대로 대형마트의 매력 강화
- 폐점 및 리브랜딩 전략이 경쟁 환경에 미치는 영향
- 커뮤니티 이벤트 개최를 통한 유동인구 유치 목표
전망과 기회
- 땅이 부족한 환경에서 도전에 직면한 대형마트
- 입지가 좋은 슈퍼마켓과의 경쟁 심화
- 비용 역학 관계의 변화 속에서 디지털 혁신
채널 데이터
싱가포르 슈퍼마켓
주요 데이터 결과
2024년 발전
- 슈퍼마켓, 2024년 식료품 소매업 리더십 유지
- 비용에 민감한 소비자들 사이에서 개인 상표의 매력 증가
- Scarlett Supermarket은 공격적인 확장을 통해 전국적 입지 구축
전망과 기회
- 유동인구 증가와 가치 주도형 프로모션을 위한 CDC 바우처
- 인구 밀집 신도시에서 슈퍼마켓 매장의 꾸준한 확장
- 어려운 경제 상황에서 지속가능성과 비용 효율성을 우선시하는 기업들
채널 데이터
싱가포르의 작은 현지 식료품점
주요 데이터 결과
2024년 발전
- Mama shops, 2024년 매출 성장 둔화 전망
- 비용 압박이 지역 소규모 식료품점에 큰 부담
- 현금 없는 결제의 도입이 디지털 이행을 지원
전망과 기회
- 도시 계획이 지역 식료품점 전망에 영향을 미침
- 가가격 상승 추세 지속될 전망
- 충성도 높은 고객들 사이에서 소규모 지역 식료품점들이 틈새 시장을 형성
채널 데이터
싱가포르의 잡화점
주요 데이터 결과
2024년 발전
- 통화 강세가 소비자 지출 결정에 영향을 미침
- MUJI는 기함점에서 지속가능성과 가치에 초점을 맞춘다
- 생활비의 상승이 잡화점의 성장을 가속
전망과 기회
- 백화점, 회복을 향해 고전
- 플래그십 스토어에서 지속 가능성과 가치에 집중하는 MUJI
- Don Don Donki는 추가 확대에 투자할 전망
채널 데이터
싱가포르 의류 및 신발 전문가
주요 데이터 결과
2024년 발전
- 신중한 소비자 지출로 매출 감소
- Nike의 오차드로드 플래그십, 브랜드 입지 강화
- 인바운드 관광 약세로 회복세 둔화
전망과 기회
- 효율성을 높이기 위해 진화하는 리테일 포맷
- Uniqlo의 보급과 Ralph Lauren의 확대
- 도전적인 브랜드와 디지털 파괴자가 지형을 재편
채널 데이터
싱가포르 가전제품 및 전자기기 전문가
주요 데이터 결과
2024년 발전
- 선택적 가전제품 및 전자기기 수요 감소
- 정부의 바우처는 지속 가능한 제품의 채용을 촉진
- 편리성이 스마트 홈 솔루션에 대한 관심을 증가시킴
전망과 기회
- 오프라인과 온라인 소매 채널 간의 경쟁이 격화
- PRISM은 마케팅을 활용하여 존재감을 강화
- 진화하는 소유 모델이 소비자의 선택을 변화시킴
채널 데이터
싱가포르의 건강과 미용 전문가
주요 데이터 결과
2024년 발전
- 옴니채널 전략은 소비자의 참여를 확대
- Sephora는 혁신적인 기술로 입지를 강화
- 건강에 대한 우려로부터 필수품 수요 지속
전망과 기회
- 국경을 넘은 구매와 온라인 플랫폼이 경쟁을 격화
- 파트너십이 지역 건강 촉진 활동을 추진
- 소비자 직접 판매 경쟁이 안경점에 과제
채널 데이터
싱가포르 홈 제품 전문가
주요 데이터 결과
2024년 발전
- 반려동물 사육 증가는 라이프 스타일의 변화를 시사
- Ikea는 저렴한 가격을 우선
- Castlery는 소비자 참여를 높이기 위해 오프라인 소매업에 투자
전망과 기회
- 주택 개수 프로그램이 주택의 업그레이드에의 지출을 지원
- AVS cat management가 반려동물 소매업의 성장을 뒷받침
- 일본풍의 생활은 여전히 인기, 한편 IKEA는 가구 이외에도 다양화
채널 데이터
싱가포르에서 직접 판매
주요 데이터 결과
2024년 발전
- 계속 하락세를 보인 2024년도 직접 판매 부문
- 소비자의 건강과 미용, 퍼스널케어는 직접 판매 중에서도 계속 인기
- 다양화에 의해 전자상거래의 존재감이 증가
전망과 기회
- 인센티브와 트레이닝이 판매 촉진
- 전자상거래 통합이 장래의 성장을 지원
- 직접 판매가 적응함에 따라 불투명한 전망
채널 데이터
싱가포르에서 판매
주요 데이터 결과
2024년 발전
- 새로운 사회운동이 자판기의 매출을 견인
- 싱가포르의 7-Eleven의 새로운 자판기 컨셉
- 자판기의 제품 다양성 확대
전망과 기회
- 자판기의 이용 확대를 향한 새로운 혁신
- 기존과는 다른 카테고리가 자판기를 포함
- 현금없는 결제의 일상화
채널 데이터
싱가포르 소매 전자상거래
주요 데이터 결과
2024년 발전
- 전자상거래는 2024년 2년 연속 감소
- Shopee 마켓플레이스와 Lazada 마켓플레이스가 선두 자리 차지
- Stripe가 WhatsApp와 통합하여 앱 내 결제를 실현
전망과 기회
- 장래의 성장 가능성을 보유한 가상 인플루언서
- 생성형 AI가 전자상거래의 진화를 지원
- 마켓플레이스는 테이크레이트 상승을 통해 수익성을 추구
채널 데이터
KTH
Retail in Singapore showed some resilience in 2024, despite softer consumer sentiment stemming from a cautious economic backdrop and weaker labour market demand. Many consumers are increasingly preoccupied with cost-of-living concerns, resulting in more rational and prudent spending. In response, brands and retailers have been compelled to demonstrate affordability and value in their offerings. Private label products have gained traction in this climate, with leading grocery retailers such as NT...
Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Retail in 2024: the big picture
- Experiential retail as key focus as retailers look to redefine the role of the store
- Artificial intelligence drives development
- What next for retail?
OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2023
- Seasonality
- Lunar New Year
- Hari Raya Aidilfitri (or Hari Raya Puasa)
- Christmas and New Year
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CONVENIENCE RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Emart24's short-lived presence in Singapore
- Forecourt retailers evolve store offerings
- Unmanned convenience stores gain ground
PROSPECTS AND OPPORTUNITIES
- Innovation and brand collaborations to drive growth
- Rising EV adoption shapes forecourt retail
- International travel supports channel recovery
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Expanding services enhance appeal of hypermarkets amid sharp fall
- Closures and rebranding strategies impact competitive landscape
- Hosted community events aim to attract footfall
PROSPECTS AND OPPORTUNITIES
- Hypermarkets faces challenges in a land-scarce environment
- Rising competition from well-positioned supermarkets
- Digital innovation amid shifts in cost dynamics
CHANNEL DATA
- Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
- Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
- Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
- Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Supermarkets retains leadership of grocery retail in 2024
- Growing appeal of private label among cost-conscious consumers
- Scarlett Supermarket builds national presence with aggressive expansion
PROSPECTS AND OPPORTUNITIES
- CDC vouchers to drive footfall and value-led promotions
- Steady expansion of supermarket outlets in new-population towns
- Players to prioritise sustainability and cost-efficiency in a challenging economy
CHANNEL DATA
- Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mama shops see slowed sales growth in 2024
- Cost pressures weigh heavily on small local grocers
- Cashless payment adoption supports digital transition
PROSPECTS AND OPPORTUNITIES
- Urban planning influences outlook for local grocers
- Upward price trends likely to persist
- Small local grocers inhabit niche among loyal customers
CHANNEL DATA
- Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stronger currency shapes consumer spending decisions
- MUJI focuses on sustainability and value in flagship store
- Rising cost of living fuels growth for variety stores
PROSPECTS AND OPPORTUNITIES
- Department stores faces uphill battle for recovery
- Miniso will continue to drive growth through brand collaborations
- Don Don Donki likely to invest further in expansion
CHANNEL DATA
- Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sales fall amid cautious consumer spending
- Nike's Orchard Road flagship bolsters brand presence
- Weak inbound tourism stalls recovery
PROSPECTS AND OPPORTUNITIES
- Retail formats evolve to enhance efficiency
- Uniqlo's ubiquity and Ralph Lauren's expansion
- Challenger brands and digital disruptors reshape the landscape
CHANNEL DATA
- Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Waning demand for discretionary appliances and electronics
- Government vouchers promote sustainable product adoption
- Convenience fuels growing interest in smart home solutions
PROSPECTS AND OPPORTUNITIES
- Competition set to intensify between offline and online retail channels
- PRISM+ leverages marketing to strengthen presence
- Evolving ownership models reshape consumer choices
CHANNEL DATA
- Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Omnichannel strategies broaden consumer engagement
- Sephora strengthens its position with innovative technology
- Health concerns sustain demand for essential products
PROSPECTS AND OPPORTUNITIES
- Cross-border purchasing and online platforms intensify competition
- Partnerships boost community health initiatives
- Direct-to-consumer competition challenges optical goods stores
CHANNEL DATA
- Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growing pet ownership signals changing lifestyles
- Ikea prioritises affordability
- Castlery invests in offline retail to boost consumer engagement
PROSPECTS AND OPPORTUNITIES
- Home improvement programme underpins spending on household upgrades
- AVS cat management framework set to bolster pet retail growth
- Japanese-inspired living remains popular, while IKEA diversifies beyond furnishings
CHANNEL DATA
- Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Direct selling continues to lose traction in 2024
- Consumer health and beauty and personal care remain favourites within direct selling
- Diversification boosts e-commerce presence
PROSPECTS AND OPPORTUNITIES
- Incentives and training propel sales outreach
- Integrating e-commerce anchors future growth
- Uncertain outlook as direct selling adapts
CHANNEL DATA
- Table 133 Direct Selling by Product: Value 2019-2024
- Table 134 Direct Selling by Product: % Value Growth 2019-2024
- Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 137 Direct Selling Forecasts by Product: Value 2024-2029
- Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Renewed social movement drives vending sales
- 7-Eleven's new vending concept in Singapore
- Growing product diversity in vending
PROSPECTS AND OPPORTUNITIES
- Further innovation to expand vending use
- Unconventional categories embrace vending
- Cashless payments becoming the norm
CHANNEL DATA
- Table 139 Vending by Product: Value 2019-2024
- Table 140 Vending by Product: % Value Growth 2019-2024
- Table 141 Vending GBO Company Shares: % Value 2020-2024
- Table 142 Vending GBN Brand Shares: % Value 2021-2024
- Table 143 Vending Forecasts by Product: Value 2024-2029
- Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- E-commerce sees second consecutive year of decline in 2024
- Shopee Marketplace and Lazada Marketplace defend leading positions
- Stripe integrates with WhatsApp for in-app payments
PROSPECTS AND OPPORTUNITIES
- Virtual influencers offer potential for future growth
- Generative AI supports e-commerce evolution
- Marketplaces pursue profitability through rising take rates
CHANNEL DATA
- Table 145 Retail E-Commerce by Channel: Value 2019-2024
- Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 147 Retail E-Commerce by Product: Value 2019-2024
- Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
