2024년 베트남의 소매 시장은 경제 실적 개선과 인바운드 및 현지 관광객의 대폭적인 증가에 힘입어 대부분의 채널에서 플러스 성장을 달성했습니다. 베트남은 전년보다 훨씬 더 많은 관광객을 유치하여 하노이, 다낭, 호치민시 등 인기 관광지와 주요 도시에 위치한 편의점, 대형마트, 슈퍼마켓, 슈퍼마켓, 종합 슈퍼마켓, 의류 및 신발 전문점 등 현대식 소매점의 매출을 견인하고 있습니다.
본 보고서에서는 베트남의 소매 시장에 대해 조사했으며, 하이퍼마켓, 슈퍼마켓, 할인점, 편의점, 복합소매점, 건강 및 미용 관련 소매점, 의류 및 신발 등 채널별 분석과 함께 실적 및 당면 과제 등을 제공합니다.
목차
목차와 표 리스트
주요 요약
운여 환경
- 비공식 소매업
- 오프라인 소매점의 영업 시간
- 계절성
- 베트남의 음력설(Tet)
- 블랙 프라이데이
- 두 자릿수의 세일 일수
시장 데이터
면책사항
정보원
베트남 편의점
주요 데이터 결과
2024년 발전
- 편의점, 2024년에도 지속적인 성장 전망
- 확장 및 RTE 제공에 대한 투자
- 협업 및 모바일 앱으로 더 많은 고객 유치 목표
전망과 기회
- 편의점은 앞으로도 성장을 지속할 것
- 경쟁은 심화될 것
- 참여 기업은 계속해서 젊은 소비자를 타겟으로 할 것
채널 데이터
베트남의 하이퍼마켓
주요 데이터 결과
2024년 발전
- 2024년 대형마트는 견조한 성장세를 보일 전망
- AEON, 강력한 경쟁 속에서 확장
- 채널의 매력도를 높이는 통합 소매 단지
전망과 기회
- 경제 지표는 대형마트의 추가 성장을 뒷받침
- 혁신으로 대형마트 업체들의 전략 수립
- 새로운 영역으로의 확장이 회복력을 뒷받침
채널 데이터
베트남의 슈퍼마켓
주요 데이터 결과
2024년 발전
- 2024년에도 슈퍼마켓의 견고한 성장제 지속
- Masan Consumer와 AEON이 다각적인 확대를 추구
- Central Retail이 Mini go! 컨셉을 확대
전망과 기회
- 슈퍼마켓은 지속적인 성장을 이룰 것
- 교외나 농촌 지역으로의 새로운 확대
- 복합 개발 슈퍼마켓 증가
채널 데이터
베트남의 소규모 현지 식료품점
주요 데이터 결과
2024년 발전
- 현대 소매업체는 소규모 지역 식료품점의 성장을 제한
- 기업은 더 많은 고객을 유치하기 위한 전략을 추구
- 소규모 지역 식료품점의 매출을 높이는 온라인 채널
전망과 기회
- 꾸준한 실적에도 불구하고 모멘텀 둔화에 직면
- 더 많은 고객에게 도달하기 위해서는 혁신이 여전히 중요
- 독립적인 소유권 속에서 파편화가 지속
채널 데이터
베트남의 잡화점
주요 데이터 결과
2024년 발전
- 잡화점은 지속적인 성장세를 보이고 있습니다
- AEON은 2024년에도 전체 선두 자리 사수
- 체인형 버라이어티 스토어는 강력한 실적을 기록
전망과 기회
- 탄탄한 미래가 기대되는 잡화점
- 혁신에 대한 투자 증가
- 잡화점에 계속 도전장을 내밀고 있는 소매 이커머스
채널 데이터
베트남의 의류 및 신발 전문점
주요 데이터 결과
2024년 발전
- 의류 및 신발 전문업체의 성장 둔화
- 현지 브랜드가 경쟁에 맞서면서 힘을 얻는 국제 브랜드
- 재정 압박으로 매장 폐쇄 및 온라인 전환 강요
전망과 기회
- 온라인 판매와 지속가능성을 위한 전략적 접근
- 경기 회복을 위한 고무적인 신호
- 디지털 시대의 고객 유대 강화
채널 데이터
베트남의 가전제품 및 전자기기 전문점
주요 데이터 결과
2024년 발전
- 가전 및 전자제품 전문업체의 소폭 반등
- Mobile World JSC, 통합 지속
- FPT는 가전제품으로, Nguyen Kim은 매장 혁신에 집중
전망과 기회
- 역동적인 환경 속에서 회복의 길
- 온라인 판매의 지속적인 성장
- 진화하는 시장에서의 경쟁 심화
채널 데이터
베트남의 건강 및 미용 전문점
주요 데이터 결과
2024년 발전
- 2024년 건강 및 미용 전문점의 긍정적인 성과
- FPT 군단, 롱차우의 전국적 입지 확대
- 미용 전문점의 점진적인 매장 수 회복세
전망과 기회
- 경제 성장과 관광이 미래 성과를 높일 것
- 전자상거래가 매장 기반 소매를 앞설 것
- 소매업체, 소비자 사로잡기 위해 혁신 강조
채널 데이터
베트남의 가정용품 전문점
주요 데이터 결과
2024년 발전
- 어려운 여건 속에서도 꾸준한 수요
- , 성숙기에 접어드는 펫숍과 슈퍼마켓
- 중고품의 매력이 커지는 추세
전망과 기회
- 가정용품 전문업체에 대한 긍정적인 전망
- 세분화된 경쟁 환경
- 주목 받는 이커머스 및 옴니채널 전략
채널 데이터
베트남의 직접 판매
주요 데이터 결과
2024년 발전
- 2024년 직접 판매의 반등
- 허벌라이프, 전체 리더십 유지
- 더 넓은 유통 채널과 취소된 라이선스
전망과 기회
- 경제 변화 속 점진적 회복세
- 정부 규제로 소비자 신뢰 강화
- 직접 판매자 테스트 경쟁 심화
채널 데이터
베트남에서의 판매
2024년 발전
- 베트남에서 자판기는 여전히 미미한 수준입니다
- 공공장소에서 자판기 인기 증가
전망과 기회
- 자동 판매는 성장하기 시작하지만 예측 기간 동안은 미미한 수준에 머물 것
채널 데이터
베트남의 소매 E-Commerce
주요 데이터 결과
2024년 발전
- 소매 이커머스, 2024년 강력한 성장세 확대
- TikTok s, 베트남 진출 발판 확보
- 새로운 규제로 2024년 소매 이커머스 시장 형성
전망과 기회
- 지속적인 확장 전망
- 과세 강화 및 국경 간 조치
- 경쟁 전략 및 AI 채택
채널 데이터
LSH
In 2024, retail in Vietnam saw positive growth across most channels, driven by improved economic performance and a significant rise in both inbound and local tourism. The country welcomed substantially more visitors than the previous years, supporting sales in modern retail outlets such as convenience stores, hypermarkets, supermarkets, general merchandise stores, and apparel and footwear specialists in popular tourist destinations and major cities including Hanoi, Da Nang, and Ho Chi Minh City.
Euromonitor International's Retail in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Retail in 2024: the big picture
- New regulations for retail ecommerce
- Retailers increase focus on Gen Z and younger generations
- What next for retail?
OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2024
- Seasonality
- Vietnamese Lunar New Year (Tet)
- Black Friday
- Double Digit Sales Days
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CONVENIENCE RETAILERS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Convenience stores sees continued growth in 2024
- Investment in expansion and RTE offerings
- Collaborations and mobile apps aim to attract more customers
PROSPECTS AND OPPORTUNITIES
- Convenience stores will continue to rise
- Competition set to intensify
- Players will continue to target young consumers
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Hypermarkets shows robust gains in 2024
- AEON expands amid strong competition
- Integrated retail complexes drive channel appeal
PROSPECTS AND OPPORTUNITIES
- Economic indicators support further growth for hypermarkets
- Innovation shapes strategies for hypermarket players
- Expansion into new areas underpins resilience
CHANNEL DATA
- Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
- Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
- Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
- Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Robust growth for supermarkets continues in 2024
- Masan Consumer and AEON pursue diversified expansion
- Central Retail expands Mini go! concept
PROSPECTS AND OPPORTUNITIES
- Supermarkets to see sustained growth
- Further expansion into suburban and rural areas
- Rising prevalence of supermarkets in mixed-use developments
CHANNEL DATA
- Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Modern retailers limit growth for small local grocers
- Players pursue strategies to attract more customers
- Online channels boost small local grocers' sales
PROSPECTS AND OPPORTUNITIES
- Steady performance faces slowing momentum
- Innovation remains crucial for reaching broader audiences
- Fragmentation persists amid independent ownership
CHANNEL DATA
- Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- General merchandise stores sees sustained growth
- AEON remains overall leader in 2024
- Chained variety stores record strong performance
PROSPECTS AND OPPORTUNITIES
- General merchandise stores anticipate a robust future
- Increased investment in innovation
- Retail e-commerce continues to challenge general merchandise stores
CHANNEL DATA
- Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Apparel and footwear specialists suffers slowed growth
- International labels gain strength as local brands battle competition
- Financial pressures force store closures and online pivots
PROSPECTS AND OPPORTUNITIES
- Online sales and sustainability drive strategic approaches
- Encouraging signs for recovery
- Strengthening customer bonds in a digital era
CHANNEL DATA
- Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- A modest rebound for appliances and electronics specialists
- Mobile World JSC continues its consolidation
- FPT moves into consumer appliances and Nguyenkim focuses on store innovation
PROSPECTS AND OPPORTUNITIES
- A path to recovery in a dynamic climate
- Online sales to keep on gaining ground
- Rising competition in an evolving market
CHANNEL DATA
- Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Positive performance from health and beauty specialists in 2024
- FPT Corps broadens Long Chau's presence nationwide
- Gradual recovery in beauty specialists' store numbers
PROSPECTS AND OPPORTUNITIES
- Economic growth and tourism to boost future performance
- E-commerce set to outpace store-based retail
- Retailers emphasise innovation to woo consumers
CHANNEL DATA
- Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady demand seen under challenging conditions
- Pet shops and superstores edge towards maturity
- Growing appeal of second-hand goods
PROSPECTS AND OPPORTUNITIES
- Positive outlook for home products specialists
- A fragmented competitive landscape
- E-commerce and omnichannel strategies gain traction
CHANNEL DATA
- Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rebound for direct selling in 2024
- Herbalife retains overall leadership
- Wider distribution channels and cancelled licences
PROSPECTS AND OPPORTUNITIES
- Gradual recovery amid economic change
- Government regulations bolster consumer trust
- Heightened competition to test direct sellers
CHANNEL DATA
- Table 133 Direct Selling by Product: Value 2019-2024
- Table 134 Direct Selling by Product: % Value Growth 2019-2024
- Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 137 Direct Selling Forecasts by Product: Value 2024-2029
- Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN VIETNAM
2024 DEVELOPMENTS
- Vending remains negligible in Vietnam
- Rising popularity of vending machines in public places
PROSPECTS AND OPPORTUNITIES
- Vending will start to grow though will remain negligible for the forecast period
CHANNEL DATA
- Table 139 Vending by Product: Value 2019-2024
- Table 140 Vending by Product: % Value Growth 2019-2024
- Table 141 Vending GBO Company Shares: % Value 2020-2024
- Table 142 Vending GBN Brand Shares: % Value 2021-2024
- Table 143 Vending Forecasts by Product: Value 2024-2029
- Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Retail e-commerce extends strong growth in 2024
- TikTok secures foothold in Vietnam
- New regulations shape 2024 retail ecommerce
PROSPECTS AND OPPORTUNITIES
- Forecasts point to ongoing expansion
- Stricter taxation and cross-border measures
- Competitive strategies and AI adoption
CHANNEL DATA
- Table 145 Retail E-Commerce by Channel: Value 2019-2024
- Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 147 Retail E-Commerce by Product: Value 2019-2024
- Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
