2024년 중국 소매업은 2023년에 비해 증가율이 다소 둔화되는 모습을 보였으나, 현재 성장률은 완만합니다. 거시경제적 요인이 큰 역할을 했고, 경제가 둔화되었으며, 주택시장은 문제에 직면했습니다. 높은 실업률과 가처분 소득의 감소는 소비자 신뢰에 영향을 미쳐 소비자들이 보다 합리적인 소비와 신중한 소비 습관을 갖게 되었습니다.
중국의 소매 시장에 대해 조사했으며, 하이퍼마켓, 슈퍼마켓, 할인점, 편의점, 복합 소매점, 건강·미용 관련 소매점, 의류·신발 소매점, 가구·일상 생활 용품점, DIY·철물점, 내구소비재 소매점 등의 채널별 분석을 제공하고, 실적 및 직면하고 있는 과제 등을 제공하고 있습니다.
목차
목차 및 표 리스트
주요 요약
작동 환경
시장 데이터
면책사항
정보 출처
중국 편의점
주요 데이터 결과
2024년 발전
- 중국 하층 도시의 성장으로 편의점 매출 증가
- 인공지능(AI) 도입으로 업무 효율과 경쟁력 향상
- 경쟁 압력에도 불구하고 편의점의 리더는 우위를 유지한다.
전망과 기회
- 향후 5년간 중국 편의점은 큰 폭의 성장이 예상된다.
- 하위 도시로의 전략적 확장이 성장을 촉진한다.
- 영업시간 및 제품 포트폴리오 확대 가능성 있음
채널 데이터
중국 할인점
주요 데이터 결과
2024년 발전
- 가성비 추구하는 소비자들, 중국에서 할인점 급성장...'가성비'를 추구하는 소비자들
- 국내 할인점이 해외 경쟁사보다 경쟁상황에서 우위를 점하고 있다.
- 할인점의 소규모 매장을 선호한다
전망과 기회
- 중국 시장에서는 할인점의 기세가 계속될 것으로 예상된다.
- 중국 할인점에서 현지화의 중요성 증가
- 프라이빗 라벨은 성장 잠재력이 있는 분야이다.
채널 데이터
중국 대형마트
주요 데이터 결과
2024년 발전
- 소비자 선호도 변화로 중국 대형마트는 계속 감소 추세에 있다.
- 월마트 슈퍼센터, 대형마트의 쇠퇴 속에서도 리더십 유지
- 대형마트의 쇠퇴를 막기 위한 전략
전망과 기회
- 소비자 선호도 변화 속에서도 대형마트의 안정성 전망
- 차별화 전략은 대형마트의 성장을 가속할 것을 목표로 하고 있다.
- 배송 범위의 개선이 기대됨
채널 데이터
중국 슈퍼마켓
주요 데이터 결과
2024년 발전
- 2024년, 소비자 행동의 변화로 인해 슈퍼마켓은 완만한 성장이 예상된다.
- 슈퍼마켓에서 공급망의 효율화를 향해
- 진출기업은 경쟁력을 유지하기 위해 온라인으로 전환하고, 신선식품에 집중하고 있다.
전망과 기회
- 슈퍼마켓은 꾸준한 성장이 예상되며, 중소도시에서 기회가 있다.
- 소매 E-Commerce의 경쟁 압력은 슈퍼마켓의 성과에 도전을 가져온다.
- 슈퍼마켓에서도 양극화 현상을 볼 수 있다.
채널 데이터
중국의 소규모 현지 식료품점
주요 데이터 결과
2024년 발전
- 코로나 이후 변화 속에서도 지역 소규모 식료품점의 가치 성장은 유지되고 있다.
- 현지 소규모 식료품점은 중국 소매업에서 중요한 역할을 계속하고 있다.
- 소규모 지역 식료품점은 여전히 매우 분산되어 있다.
전망과 기회
- 예측 기간 중 중국의 소규모 지역 식료품점은 완만하고 안정적인 성장을 유지할 것이다.
- 젊은 세대가 현대식 식료품점을 선호하므로 성장에 대한 과제
- 더 많은 기업이 디지털 툴을 활용하여 우위를 점할 수 있다.
채널 데이터
중국 잡화점
주요 데이터 결과
2024년 발전
- 2024년 중국 백화점에 영향을 미칠 다양한 요인들
- 혁신과 Z세대의 취향에 힘입어 버라이어티 스토어는 꾸준히 성장하고 있다.
- 대형 백화점은 경쟁상황에 적응하고 성장세를 유지하고 있다.
전망과 기회
- 지역밀착형 상업화별 백화점의 안정적 성장 전망
- 향후, 잡화점의 급속한 발전이 기대된다.
- 버라이어티 스토어는 고객 충성도 향상에 집중할 가능성이 높다.
채널 데이터
중국 의류 및 신발 전문가
주요 데이터 결과
2024년 발전
- 소비자 취향의 변화로 의류 및 신발 전문점은 안정적이면서도 신중한 성장을 이룰 것이다.
- 2024년, 의류 업계에서 패스트 패션이 쇠퇴하고, 국내 브랜드가 우세할 것이다.
- 라이브 방송의 인기로 인해 더 많은 오프라인 소매업체가 참여하게 될 것이다.
전망과 기회
- 다른 채널의 도전에도 불구하고중국 의류 및 신발 전문 업체는 회복력을 유지할 것으로 예상된다.
- 소비자가 시간을 보내고 싶어하는 매장 만들기
- 의류·신발 전문 기업의 디지털 혁신 기회
채널 데이터
중국 가전제품 및 전자제품 전문가
주요 데이터 결과
2024년 발전
- 주택시장 둔화 속에서도 가전-전자제품 전문업체는 안정 유지
- 1급 도시와 2급 도시의 가전제품 및 전자제품 전문점에서는 프리미엄화가 두드러진다.
- 경쟁 구도 변화, 주요 소매업체들이 고전을 면치 못하고 있다.
전망과 기회
- 완만하고 안정적인 성장과 소비자의 에너지 효율화로의 변화
- 소매 E-Commerce로 인한 경쟁 심화
- 예측 기간 중 리더십 변화 가능성
채널 데이터
중국 건강 및 미용 전문가
주요 데이터 결과
2024년 발전
- 국내 브랜드가 주도, 뷰티 전문점은 꾸준한 성장세
- 약국의 꾸준한 성장과 집중화
- 약국 대기업간 경쟁 심화
전망과 기회
- 국내 브랜드와 혁신의 견인력으로 뷰티 전문가들은 다시 한 번 강력한 성장을 기대하고 있다.
- 약국은 다양한 제품 라인업을 제공함으로써 지속적인 성장을 달성하고 있다.
- 뷰티 전문가에게 중요한 전략은 차별화이다.
채널 데이터
중국 홈 제품 전문가
주요 데이터 결과
2024년 발전
- 가정용품 및 가구점 성장세는 안정적이지만 둔화되고 있다.
- DIY 프로젝트 증가로 인해 홈센터와 원예 매장이 지속적으로 성장하고 있다.
- 경쟁사 쇠퇴 속에서도 이케아 점유율 증가
전망과 기회
- 지속적인 과제에도 불구하고 무독성 제품이 요구되며, 안정적인 성장이 기대됨.
- 소비자 유치를 위해 온라인과 오프라인 리소스에 투자할 가능성이 높은 신규 진출기업
- 펫숍과 슈퍼마켓이 가장 빠른 성장세를 보일 것으로 예상된다.
채널 데이터
중국 직접 판매
주요 데이터 결과
2024년 발전
- 제품 및 서비스 혁신이 소비자의 관심을 불러일으킨다.
- 경쟁사 쇠퇴 속에서도 암웨이의 선방한 실적
- 허가증이 필요하므로 신규 진입이 억제된다.
전망과 기회
- 신뢰도 상승으로 직접 판매의 안정적 성장 기대
- 소셜커머스의 과제와 기회
- 하위 도시로의 확장
채널 데이터
중국 판매
주요 데이터 결과
2024년 발전
- 편의성에 대한 니즈 증가로 완만한 성장세 지속
- 기술을 활용한 자동판매기 보급률 향상
- 자판기 취급 카테고리는 기존
전망과 기회
- 향후 5년간 안정적이고 완만한 성장이 예상된다.
- 스마트 자판기는 중국에서 계속 인기를 끌 것으로 예상된다.
- 편의점 경쟁 심화
채널 데이터
중국 소매 E-Commerce
주요 데이터 결과
2024년 발전
- 약간의 둔화에도 불구하고 소매 E-Commerce는 견고한 성장세를 보이고 있다.
- 경쟁 구도 변화, Douyin과 Pinduoduo의 기세가 더욱 강해진다.
- 간소화된 E-Commerce 쇼핑 경험
전망과 기회
- 소매 E-Commerce의 지속적인 고성장 전망
- 혁신과 기술 발전이 미래 성장을 촉진할 것이다.
- 초개인화 쇼핑이 중국 E-Commerce의 미래가 될 가능성이 높다.
채널 데이터
KSA
Retail in China experienced moderate current value growth in 2024, although a slight slowdown in the rate of increase was seen compared with 2023. Macroeconomic factors played a significant role, with the economy slowing down, and the housing market facing challenges. High unemployment rates and reduced disposable incomes impacted consumer confidence, leading to more rational consumption and more cautious spending habits.
Euromonitor International's Retail in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Retail in 2024: The big picture
- Digital and social media initiatives drive retail growth
- Shifts in retail channels favour value-based retail and online sales
- What next for retail?
OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2024
- Seasonality
- 618 Shopping Festival and Double 11 Shopping Festival
- Shanghai May 5th Shopping Festival
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CONVENIENCE RETAILERS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising sales for convenience retailers thanks to growth across China's lower-tier cities
- Adoption of artificial intelligence (AI) enhances operational efficiency and competitiveness
- Leaders in convenience retailers sustain their dominance despite competitive pressures
PROSPECTS AND OPPORTUNITIES
- Strong growth forecast for convenience retailers in China over the next five years
- Strategic expansion into lower-tier cities set to drive growth
- Hours of operation and product portfolios likely to be extended
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rapid growth for discounters in China, as consumers seek value for money
- Domestic discounters surpass international rivals in the competitive landscape
- A preference for smaller stores in discounters
PROSPECTS AND OPPORTUNITIES
- Anticipated continued momentum for discounters in the Chinese market
- Increased importance of localisation in discounters in China
- Private label is an area with growth potential
CHANNEL DATA
- Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Discounters GBO Company Shares: % Value 2020-2024
- Table 68 Discounters GBN Brand Shares: % Value 2021-2024
- Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
- Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Continued decline for hypermarkets in China, amidst shifting consumer preferences
- Walmart Supercenter maintains its leadership amidst decline for hypermarkets
- Strategies to try and stop the decline for hypermarkets
PROSPECTS AND OPPORTUNITIES
- Stability forecast for hypermarkets amidst evolving consumer preferences
- Differentiation strategies aim to drive growth for hypermarkets
- Improvement in delivery coverage anticipated
CHANNEL DATA
- Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
- Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
- Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
- Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Supermarkets sees modest growth amidst evolving consumer behaviours in 2024
- Move towards supply chain efficiency in supermarkets
- Players move online and focus on fresh food to remain competitive
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for supermarkets, with opportunities in lower-tier cities
- Competitive pressure from retail e-commerce will challenge the performance of supermarkets
- Polarisation may be seen in supermarkets
CHANNEL DATA
- Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Value growth maintained in small local grocers amidst post-COVID-19 shifts
- Small local grocers continues to play a crucial role in China's retail landscape
- Small local grocers remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Slow and stable growth expected to be maintained for small local grocers in China over the forecast period
- Challenges to growth as younger generations prefer modern grocery retailers
- More players will leverage digital tools to get ahead
CHANNEL DATA
- Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Various factors impact department stores in China in 2024
- Steady growth for variety stores, driven by innovation and Gen Z preferences
- Leading department stores adapt and maintain growth in a competitive landscape
PROSPECTS AND OPPORTUNITIES
- Stable growth forecast for department stores through community commercialisation
- Rapid development expected for variety stores moving forward
- Variety stores likely to look at enhancing customer loyalty
CHANNEL DATA
- Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shifting consumer preferences lead to stable but cautious growth for apparel and footwear specialists
- Domestic brands dominate as fast fashion falters in apparel in 2024
- The popularity of live broadcasts means more offline retailers are becoming involved
PROSPECTS AND OPPORTUNITIES
- Resilience expected for apparel and footwear specialists in China, despite the challenge from other channels
- Creating outlets in which consumers want to spend time
- Opportunities for digital transformation within apparel and footwear specialists
CHANNEL DATA
- Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Appliances and electronics specialists remains stable amidst housing market slowdown
- Premiumisation is notable in appliances and electronics specialists in tier-1 and tier-2 cities
- Competitive landscape shifts, with key retailers struggling
PROSPECTS AND OPPORTUNITIES
- Slow and stable growth, and the consumer shift towards energy efficiency
- Rising competition from retail e-commerce
- Possibility of a change in leadership in the forecast period
CHANNEL DATA
- Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady growth for beauty specialists, driven by domestic brands
- Steady growth and increasing concentration for pharmacies
- Intensification of competition amongst leading players in pharmacies
PROSPECTS AND OPPORTUNITIES
- Return to stronger growth expected for beauty specialists, driven by domestic brands and innovation
- Continued growth for pharmacies as they offer wider product ranges
- A key strategy for beauty specialists will be differentiation
CHANNEL DATA
- Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stable but slower growth for homewares and home furnishings stores
- Rise in DIY projects drives continued growth for home improvement and gardening stores
- Ikea's share strengthens amidst competitors' decline
PROSPECTS AND OPPORTUNITIES
- Stable growth expected despite ongoing challenges, with non-toxic products sought
- Players likely to invest in both online and offline resources to attract consumers
- Pet shops and superstores set to see the most dynamic growth
CHANNEL DATA
- Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Innovation in products and services boosts consumers' interest
- Amway's strong performance amidst decline of competitors
- Entry of new players discouraged by need for a permit
PROSPECTS AND OPPORTUNITIES
- Stable growth expected for direct selling due to greater trust
- Challenges and opportunities from social commerce
- Expansion into lower-tier cities
CHANNEL DATA
- Table 140 Direct Selling by Product: Value 2019-2024
- Table 141 Direct Selling by Product: % Value Growth 2019-2024
- Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 144 Direct Selling Forecasts by Product: Value 2024-2029
- Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Moderate growth, led by increased need for convenience
- Increased prevalence of technology-enabled vending machines
- Categories served by vending expand beyond the traditional
PROSPECTS AND OPPORTUNITIES
- Stable moderate growth expected for the next five years
- Smart vending will continue to see significant growth in popularity in China
- Increasing competition for vending from convenience stores
CHANNEL DATA
- Table 146 Vending by Product: Value 2019-2024
- Table 147 Vending by Product: % Value Growth 2019-2024
- Table 148 Vending GBO Company Shares: % Value 2020-2024
- Table 149 Vending GBN Brand Shares: % Value 2021-2024
- Table 150 Vending Forecasts by Product: Value 2024-2029
- Table 151 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Robust growth for retail e-commerce, despite slight slowdown
- Competitive landscape shifts, with Douyin and Pinduoduo gaining ground
- Simplified shopping experiences in e-commerce
PROSPECTS AND OPPORTUNITIES
- Sustained high growth projected for retail e-commerce
- Innovation and technological advances set to drive growth in the future
- Hyper-personalised shopping likely to be the future of e-commerce in China
CHANNEL DATA
- Table 152 Retail E-Commerce by Channel: Value 2019-2024
- Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 154 Retail E-Commerce by Product: Value 2019-2024
- Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
