2024년에는 중국의 주식 소매 현행 판매액은 엄격한 거시경제 환경에도 불구하고 1자리대 전반의 미 증가가 예상됩니다. 힘이 부족하여 소비 마인드의 침체로 이어지고 있습니다. 미래에 대한 불확실성 증가가 중국의 소비자에게 신중한 소비 습관을 촉구하고, 그 결과 소비재 수요는 거의 늘지 않았습니다.
이 보고서는 중국의 주식 시장에 대해 조사했으며, 시장 개요와 함께 2019-2023년의 최신 소매 판매 데이터 외에도 주요 기업, 브랜드 및 소매 점포를 확인하고 소비자 수요와 매출 성장의 배경에 어떤 주요 동향과 인구 역학의 변화를 평가합니다.
목차
목차 및 표 목록
주요 요약
시장 데이터
면책 조항
출처
중국 구운 과자
주요 데이터 결과
2024년 발전
구운 과자는 2024년에 1자리대 전반의 성장을 기록
코스트 퍼포먼스의 추구가 프라이빗 브랜드의 구운 과자의 인기를 높인다
오프라인 베이커리 점포의 폐점에 의해 포장되어 있지 않은 구운 과자의 성장은 침체
전망과 기회
소비자는 소분 팩을 요구하기 위해, 계속 패키지들이 케이크에 눈을 돌린다
건강 강조 표시는 구운 과자의 차별화의 열쇠가 된다
냉동 케이크, 달콤한 파이, 타르트는 높은 성장 가능성을 기대
카테고리 데이터
중국 조식 시리얼
주요 데이터 결과
2024년 발전
건강상의 우려로 RTE 시리얼이 감소하는 가운데, 2024년에는 핫 시리얼이 성장
조식용 시리얼의 주요 기업은 격렬한 경쟁과 혁신 속에서 리더십을 유지한다
초점 변화: 조식용 시리얼에 있어서의 새로운 판매 채널의 대두
전망과 기회
건강 의식의 지속적인 증가는 뮤즐리와 그라놀라의 성장에 악영향을 미칩니다
핫 시리얼은 노인층에게 인기가 있기 때문에 여전히 큰 성장의 가능성을 갖고 있다
빨리 먹을 수 있는 제품이 늘어나고, 곧 소비하고 싶다는 수요에 응한다
카테고리 데이터
중국의 가공 고기, 해산물, 고기 대체품
주요 데이터 결과
2024년 발전
가공육, 해산물, 고기 대체품의 성장은 약간 둔화
감소하고 있지만, 슈퍼마켓/하이퍼마켓은 여전히 주요 판매 채널
고기와 해산물 대체품의 보급률은 여전히 낮다
전망과 기회
냉동가공육의 성장은 도시화별 촉진될 전망
단신 가구 증가에 의해 소형 패키지 수요가 높아진다
건강과 영양은 가공육과 해산물의 성장의 중요한 원동력이 계속
카테고리 데이터
중국 가공 과일 및 채소
주요 데이터 결과
2024년 발전
팬데믹의 종식에 의해 가공 과일이나 야채의 생산이 정상화
주요 진출기업의 성장이 둔화
외식산업의 정상화에 의해 냉동가공 감자의 푸드서비스량이 증가
전망과 기회
상온 보존 가능한 과일의 성장을 확실히 하기 위해서 건강 강조 표시가 중요
자가제 음료도 상온 보존 가능한 과일의 성장에 공헌할 전망
신흥 채널이 추가 점유율 확대를 기대
카테고리 데이터
중국 쌀, 파스타, 국수
주요 데이터 결과
2024년 발전
쌀, 파스타, 면류의 동향은 거리
새로운 맛과 건강 동향의 높아짐에 의해 인스턴트라면은 완만한 성장을 이루는
고품질 쌀 수요 증가와 정부 가격 지지가 성장을 견인
전망과 기회
브랜드화와 프리미엄화는 쌀과 인스턴트면의 중요한 경쟁 동향이 된다
소매 E-Commerce의 역할 확대
혁신과 맛의 동향 :한국의 인스턴트 라면이 중국의 현지 브랜드에 과제
카테고리 데이터
BJH
영문 목차
영문목차
In 2024, retail current value sales of staple foods in China are expected to grow slightly, with a projected increase in the low single digits, despite the challenging macroeconomic environment. The post-pandemic economic recovery in China has been less robust than anticipated, leading to subdued consumer confidence. Rising uncertainty about the future has prompted Chinese consumers to adopt cautious spending habits, resulting in little growth in demand for consumer goods. Economic sluggishness...
Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baked goods registers low single-digit growth in 2024
Pursuit of cost-effectiveness boosts the popularity of private label baked goods
Closures of offline bakery stores results in only low growth for unpackaged baked goods
PROSPECTS AND OPPORTUNITIES
Consumers will continue to turn to packaged cakes due to desire for small packs
Health claims are key for baked goods to differentiate
Frozen cakes, sweet pies and tarts expected to enjoy high growth potential
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
Top players in breakfast cereals to maintain leadership amidst high competition and innovation
Shifting focus: The rise of emerging sales channels in breakfast cereals
PROSPECTS AND OPPORTUNITIES
The continued rise in health consciousness will negatively impact the growth of muesli and granola
Due to its popularity amongst older consumers, hot cereals still has significant growth potential
An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The growth of processed meat, seafood and alternatives to meat slows slightly
Although declining, supermarkets and hypermarkets are still the dominant channels
The penetration of meat and seafood substitutes remains low
PROSPECTS AND OPPORTUNITIES
Growth in frozen processed meat set to be driven by urbanisation
Rising population of single-person households will drive demand for smaller packaging
Health and nutrition will continue to be key drivers of growth in processed meat and seafood
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
End of the pandemic normalises the growth of processed fruit and vegetables
Growth of leading players slows down
Foodservice return to normal drives foodservice volumes of frozen processed potatoes
PROSPECTS AND OPPORTUNITIES
Health claims vital to ensuring growth in shelf-stable fruit
Home-made drinks also set to contribute to growth for shelf stable fruit
Emerging channels expected to gain further share
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed trends within rice, pasta and noodles
Modest growth for instant noodles, driven by new flavours and health trends
Rising demand for high quality rice and government price support drive growth
PROSPECTS AND OPPORTUNITIES
Branding and premiumisation will be key competitive trends in rice and instant noodles
The growing role of retail e-commerce
Innovation and flavour trends: Korean instant noodles are challenging local brands in China
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
