소비자가 가공식품과 다양한 음료가 건강과 웰빙에 미치는 악영향을 보다 강하게 인식하게 되었기 때문에 건강 및 웰니스 업계는 특히 유행 이후 크게 성장하고 있습니다. 바이러스는 비만과 당뇨병과 같은 기초 질환을 가진 사람들에게 불균형한 영향을 미쳤기 때문에 사람들은 건강에 신경을 쓰고 종합적인 면역력을 향상시킬 필요성을 더 강하게 의식하게 되었습니다. 그 결과 사람들의 건강 의식이 높아지고 있습니다.
이 보고서는 중국의 건강 및 웰빙 시장에 대해 조사했으며, 건강과 웰빙을위한 핫 음료, 청량 음료, 스낵, 유제품 및 대체품, 조리 재료와 식사, 주식 시장 규모와 구조를 분석 및 예측 시장의 주요 진출기업 동향 등 전략적 분석을 실시했습니다.
목차
주요 요약
면책 조항
중국 핫 음료
주요 데이터 결과
2023년 발전
- 강화/기능성 핫 음료에 대한 소비자의 관심이 2023년에 비타민과 미네랄의 뛰어난 공급원으로서의 성장을 견인
- 소비자가 체중 관리와 건강 증진을 목표로 하는 가운데, 설탕 제외의 핫 드링크가 건강과 웰니스를 리드
- 특정 식사에 대한 관심이 건강 및 웰빙 핫 음료에서 채식주의 주장에 대한 관심을 높이고있다
전망과 기회
- 소비자는 건강상의 이점을 요구해 핫 음료를 요구하게 된다
- 질병 예방이 여전히 최우선 과제이기 때문에 예측 기간 동안 천연 소재는 건강과 웰빙 핫 음료에서 큰 가능성을 나타낼 가능성이 높다
- 건강 유지를 요구하는 소비자가 증가함에 따라, 고단백질은 예측 기간 동안 유망성을 나타낼 가능성이 높다
카테고리 데이터
중국 HW 청량 음료
주요 데이터 결과
2023년 발전
- 2023년, 에너지 증강이 건강과 웰니스의 청량 음료의 주역이 되어, 다양한 소비자 그룹을 타겟으로 한 제품이 등장
- 2023년 건강 및 웰빙 청량음료의 무당은 이미 높은 성장을 유지
- 수분 보급 이외의 메리트를 요구하는 수요가, 미네랄 풍부한 청량 음료의 성장을 견인
전망과 기회
- 「3개의 삭감」 정책에 의해 예측 기간중, 건강 음료나 웰니스 음료에서는 무당 음료가 유망시될 가능성이 있다
- 소비자의 의식이 높아짐에 따라, 소화기계의 건강은 힘차게 상승할 전망
- 소비자가 건강 개선을 목표로 하는 중, 고섬유 식품은 주목적이 된다
카테고리 데이터
중국 HW 스낵
주요 데이터 결과
2023년 발전
- 건강 및 웰빙 스낵의 리더임에도 불구하고, 설탕 미사용 스낵은 과잉 가공과 맛에 대한 우려로부터 감소 경향을 유지
- 소비자가 대사를 개선하기 위해 강화 식품을 요구하고 있기 때문에 비타민의 우수한 공급원인 스낵은 호조로 추이
- 체중과 건강의 관련성에 대한 우려로부터, 체중 관리는 2023년에 성장을 기록
전망과 기회
- 건강에 대한 관심이 높아짐에 따라, 저지방이나 무지방은 건강 및 웰빙 스낵 중에서 중요성을 늘린다
- 소비자가 건강을 유지 또는 증진하기를 희망하는 가운데, 고단백 식품은 급성장이 예상된다
- 염분의 과잉 섭취에 대한 우려가 높아지는 가운데, 감염이나 무염은 주목해야할 것
카테고리 데이터
중국 HW 유제품 및 대체품
주요 데이터 결과
2023년 발전
- 소비자가 대사를 높이고 싶다고 생각하기 때문에 건강 및 웰니스 유제품이나 대체품 중, 미네랄의 뛰어난 공급원이 가장 높은 매출을 차지하고 있다
- 소비자는 깨끗하고 순수한 제품을 중시하고 있기 때문에 오가닉은 여전히 인기가 있다
- 소비자가 건강, 환경, 동물 복지의 향상을 요구하고 있기 때문에 비건이나 식물 유래의 식품의 매출이 증가
전망과 기회
- 식품 안전에 관한 추가 규제는 배합이나 표시의 변경으로 이어진다
- 프로바이오틱스는 소비자가 건강 유지에 노력하고 있기 때문에 이미 높은 수준에서 더욱 성장할 것으로 예상
- 유제품이나 대체품으로는 고단백질이 앞으로도 인기가 높은 주장으로 계속
카테고리 데이터
중국 HW 요리 재료와 식사
주요 데이터 결과
2023년 발전
- 소비자에게 있어서 건강의 중요성이 높아지는 가운데, 채식 요리는 건강과 웰니스의 조리 재료와 식사 중에서 가장 높은 매출을 차지하고 있다
- 소비자가 건강 문제의 예방을 요구하는 중, 오가닉 표시는 크게 늘어나고 있다
- 소비자가 대사를 높이는 것을 목표로 하고 있기 때문에 고섬유 제품이 견조하게 성장
전망과 기회
- 중국의 소비자의 건강이나 식품 안전에 대한 의식이 높아져, 신제품의 발매를 볼 수 있고, 규제가 강화되는 가운데, 클린 라벨은 주목받는 제품이 된다
- 정부의 캠페인에 의해 건강에 대한 우려가 높아지고, 입법 압력이 강해지는 가운데, 소금의 매출 증가는 전망되지 않는다
- 비건은 예측 기간 동안 건강과 웰빙의 조리 재료와 식사로 유망성을 나타낼 가능성이 높다
카테고리 데이터
중국 HW 주식
주요 데이터 결과
2023년 발전
- 소비자의 건강, 환경, 동물 복지에 대한 관심이 높아지는 가운데, 채식주의 주장이 건강과 웰니스의 주식으로서 주류가 된다
- 2023년 고단백 식품은 건강과 웰빙의 주식으로 성장을 보인다
- 케토는 2023년에 건강과 웰니스의 주식으로서 뛰어난 성장을 이룬다
전망과 기회
- 클린 라벨의 트렌드는 주식 분야에서 계속 현저해질 것으로 예상된다
- 저당질 및 무첨가 설탕은 건강과 맛의 균형이 잡혀 있기 때문에 성장이 예상된다
- 소비자가 전반적인 건강상태의 개선을 요구하고 있기 때문에 저지방 제품의 매출이 증가할 것으로 예상된다
카테고리 데이터
JHS
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Consumer interest in fortified/functional hot drinks drives growth for good source of vitamins and minerals in 2023
- No sugar leads health and wellness hot drinks as consumers look to manage their weight and improve their health
- Interest in particular diets boosts interest in the vegetarian claim within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
- Consumers will increasingly look for hot drinks to provide health benefits
- Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
- As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Energy boosting leads health and wellness soft drinks in 2023, with products targeting different consumer groups
- No sugar maintains growth from an already high base in health and wellness soft drinks in 2023
- Demand for benefits beyond hydration drives growth for good source of minerals soft drinks
PROSPECTS AND OPPORTUNITIES
- No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the "Three Reduce" policy
- Digestive health set to rise strongly as consumer awareness increases
- High fibre likely to be one to watch as consumers look to improve their health
CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Although leading health and wellness snacks, no sugar snacks maintains its declining trend, due to concerns about overprocessing and taste
- Good source of vitamins snacks performs well as consumers seek fortified foods to improve their metabolism
- Due to concerns about the link between weight and health, weight management records growth in 2023
PROSPECTS AND OPPORTUNITIES
- Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
- High protein set to see dynamic growth as consumers look to maintain or boost their health
- Low salt and no salt are ones to watch as concern grows about high salt intake
CATEGORY DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Good source of minerals accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their metabolism
- Organic remains popular, as consumers value products they perceive as "clean" and "pure"
- Vegan and plant-based account for rising sales, as consumers seek to improve their health, the environment, and animal welfare
PROSPECTS AND OPPORTUNITIES
- Further regulation on food safety will lead to changes in formulations and labelling
- Probiotic expected to see growth from an already high base as consumers look to maintain their health
- High protein likely to remain a popular claim in dairy products and alternatives
CATEGORY DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals, as the importance of health to consumers rises
- Organic claim sees strong growth as consumers seek to prevent health problems
- High fibre sees strong growth as consumers aim to boost their metabolism
PROSPECTS AND OPPORTUNITIES
- Clean label will be one to watch, as Chinese consumers' awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
- No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
- Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period
CATEGORY DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
- High protein shows growth within health and wellness staple foods in 2023
- Keto sees exceptional growth in health and wellness staple foods in 2023
PROSPECTS AND OPPORTUNITIES
- Clean label trend expected to remain significant in staple foods
- Low sugar and no added sugar set to see growth, as a good balance between health and taste
- Low fat expected to record a rise in sales as consumers look to improve their general health
CATEGORY DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
