인도네시아에서는 플라스틱 사용량을 줄이고 음식물 쓰레기를 줄이는 것이 정착되어 40% 이상의 소비자가 '제로 웨이스트'를 표명하고 있습니다. 이러한 소비자의 절반은 지속 가능한 제품에 더 많은 비용을 지불할 의향이 있기 때문에 이는 큰 비즈니스 기회가 될 수 있습니다. 주식은 가장 큰 시장 규모이며, 천연 제품이 광범위하게 공급되고, 채식주의자(Vegan)와 식물성 식품(Plant-based)의 주장을 확대할 수 있는 기회가 있습니다.
이 보고서는 인도네시아의 지속가능성을 조사하고 국가 및 제품 카테고리의 지속가능성 도입 수준을 모니터링하고 있습니다. 또한, 지속 가능한 제품 포트폴리오에서 어떤 기업과 브랜드가 선도하고 있는지, 어떤 기업이 뒤처져 있는지 등 전략적 분석을 수행합니다.
목차
범위
주요 조사 결과
서론
소비자 행동
환경 의식
그린 행동
그린 라벨에 대한 신뢰
쇼핑 선호
지속가능한 소비자 유형
시장 규모
지속가능한 제품
경쟁 분석
기회 포착 - 업계별
기회 포착 - 주요 속성 그룹별
LSH
영문 목차
영문목차
Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods. Staple Foods is the largest market size, where Natural products are widely available, and there is an opportunity to expand Vegan and Plant-based claims, aligning with 40% of consumers who identify as Meat Avoiders. There is an opportunity to increase...
Euromonitor International's Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers' evolving attitudes, expectations and adoption of sustainability across key global markets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sustainability market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
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TABLE OF CONTENTS
List Of Contents And Tables
SCOPE
CHART 1 Sustainability Country Report Scope 2023
KEY FINDINGS
CHART 2 Sustainability Country Report Main Findings 2023
INTRODUCTION
CHART 3 Sustainability Market in Indonesia: Key Metrics by Industry 2022
CONSUMER BEHAVIOUR
Environmental awareness
CHART 4 Consumers' Sustainability Awareness and Actions in Indonesia 2019-2023
Green actions
CHART 5 Consumers' Environmental Action in Indonesia 2023
Trust in green labels
CHART 6 Consumer Trust in Product Claims in Indonesia 2023
Shopping preferences
CHART 7 Consumer Circular Shopping Preferences in Indonesia 2023
Sustainable consumer types
CHART 8 Sustainable Consumer's Types in Indonesia 2023
CHART 9 Zero Wasters: Largest Consumer Type in Indonesia 2023
MARKET SIZE
CHART 10 Sustainability Market Size By Industry in Indonesia 2021-2022
Sustainability Attributes with the biggest market sizes in Indonesia
CHART 11 Sustainability Market Size for the Top 10 Attributes by Industry in Indonesia, USD Million 2022
CHART 12 Sustainability Market Size for the Top 10 Attributes by Industry in Indonesia, USD Million 2022
SUSTAINABLE PRODUCTS
CHART 13 Staple Foods: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 14 Beauty and Personal Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 15 Tissue and Hygiene: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 16 Soft Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 17 Home Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 18 Cooking Ingredients and Meals: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 19 Snacks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 20 Consumer Health: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 21 Dairy Products and Alternatives: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 22 Hot Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
CHART 23 Pet Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
COMPETITOR ANALYSIS
CHART 24 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Indonesia, 2021-2022
CHART 25 Top 10 Companies: Product Availability of SKUs with Sustainability Attributes in Indonesia, 2021-2022
SEIZING THE OPPORTUNITY - BY INDUSTRY
CHART 26 Staple Foods: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 27 Beauty and Personal Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 28 Tissue and Hygiene: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 29 Soft Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 30 Home Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 31 Cooking Ingredients and Meals: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 32 Snacks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 33 Consumer Health: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 34 Dairy Products and Alternatives: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 35 Hot Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
CHART 36 Pet Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP
CHART 37 No Artificial Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022
CHART 38 Safer/No chemical Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022
CHART 39 Environmentally Friendly Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022
