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CX in the Healthcare Industry
»óǰÄÚµå : 1124092
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¹ßÇàÀÏ : 2022³â 09¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 41 Pages, 72 Charts, Tables and Figures
US $ 1,900 £Ü 2,364,000
PDF and Excel Databook (Basic: 1-5 Users)
US $ 2,850 £Ü 3,546,000
PDF and Excel Databook (Enterprise: Unlimited Users)


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In a market where brand loyalty and customer retention are increasingly important competitive differentiators, improving healthcare CX is a strategic priority. In a market proliferating with consumer choice, strategies to improve patient experience are key to building brand loyalty, retaining customers, and driving profitability. Technology and data are central to the industry's capacity to effectively adopt customer centricity at scale and operationalize a consumer-centric patient experience (PX) model within service models. Healthcare providers are leveraging existing technology platforms, and integrating with newer purpose-built experience management technology platforms and advanced data analytics capabilities to automate service workflows to provide personalized engagement, increased collaboration, and greater organizational efficiency across traditional customer service functions.

The business challenge for healthcare providers is to align business strategy with evolving consumer sentiments. As patients become sophisticated consumers, value rather than volume is becoming the principle organizing framework and financing imperative for how services are delivered, new market players are threatening the status quo in primary care delivery, and acute care service delivery is increasingly transitioning beyond traditional care sites to community and home-based settings. The vendor opportunity is to enable the industry to better serve its customer patients through innovative data-driven service models of care.

This Dash Research report forecasts the global market for CX/CE software and services to monitor a patient's overall healthcare experience or their experiences with specific provider staff and service facilities. Dash Research calculated the current and future market potential for software and services, taking 2019 as the base year, and forecasting revenue growth through 2026. The primary product or service is broken into platforms, applications, and services. Vendor offerings are classified further into functional categories on the basis of whether the application focus is on employee experiences, customer experiences, or relationship management from a customer-facing or back-office perspective. Finally, market segmentation provides localized insights into the same industry segments across five world regions.

Key Questions Addressed:

Who Needs This Report?

Table of Contents

1. Executive Summary

2. Market Overview

3. Technology and Market Landscape

4. Case Studies

5. Market Forecasts

6. Conclusion

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Figures

10. Appendix

Charts

Tables

Figures

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