한글목차

세계의 AI 활용 컨텐츠 제작 툴 시장 규모는 2024년에 21억 4,000만 달러에 달하며, 2032년에는 78억 1,000만 달러에 달할 것으로 예측되며, 예측 기간인 2025-2032년의 CAGR은 17.58%에 달할 전망입니다.

AI 활용 컨텐츠 제작 툴 시장은 소셜미디어 이용자 증가에 따라 빠르게 확대될 것으로 예상됩니다. 소셜미디어 플랫폼은 사용자가 정보를 생성하고 공유하며, 사회적으로 연결되고, 서로 소통할 수 있는 온라인 서비스 또는 웹사이트로, AI를 활용한 컨텐츠 제작은 보다 개인화되고, 흥미롭고, 관련성 높은 컨텐츠를 제공함으로써 제작자와 소비자 모두에게 소셜미디어 경험을 향상시킬 수 있습니다.를 제공함으로써 제작자와 소비자 모두에게 소셜미디어 경험을 향상시키고, 그 결과 해당 플랫폼의 이용률과 사용자 참여도를 높일 수 있습니다. 예를 들어 영국의 미디어 기관인 We Are Social Ltd는 소셜미디어 이용률이 2023년 1월 0.9%에서 2024년 1월 1.5%로 증가했다고 밝혔습니다. 그 결과, 소셜미디어의 이용 확대가 AI를 활용한 컨텐츠 산업의 확장을 견인하고 있습니다.

인공지능은 맞춤형 마케팅 캠페인과 하이퍼 타깃팅 컨텐츠를 개발하기 위해 브랜드와 기업에서 빠르게 활용되고 있으며, AI 기반 시스템은 사용자의 행동, 선호도, 참여 지표를 분석하여 전환율을 높이는 개인화된 컨텐츠를 생성합니다. 전환율을 높이는 개인화된 컨텐츠를 생성합니다. 예를 들어 넷플릭스는 AI 기반 추천 엔진을 통해 추천 영화와 TV 프로그램을 조정하여 시청자의 몰입도를 높이고 있습니다. 마찬가지로 Jasper AI와 Copy.AI는 특정 시청자에게 맞춤화된 AI 생성 마케팅 컨텐츠 제작을 돕고 있습니다.

AI가 생성하는 컨텐츠는 허위 표시, 딥페이크, 저작권 침해에 대한 우려를 불러일으키며, AI가 컨텐츠 생성을 자동화함에 따라 편향되거나 부정확하거나 복사된 정보를 생성할 위험이 있으며, 규제 당국의 주의를 환기시키고 있습니다. Google Bard는 때때로 부정확하거나 편향된 데이터를 생성한다는 비난을 받아왔습니다. 마찬가지로 AI가 생성한 이미지와 동영상(딥페이크)은 미디어와 정치적 커뮤니케이션에 위협이 될 수 있으며, 윤리적 고려와 더 엄격한 법률이 필요합니다.

세계의 AI 활용 컨텐츠 제작 툴 시장에 대해 조사했으며, 시장의 개요와 오퍼링별, 배포 유형별, 컨텐츠 유형별, 용도별, 지역별 동향, 경쟁 구도 및 시장에 참여하는 기업의 개요 등을 제공하고 있습니다.

목차

제1장 조사 방법과 범위

제2장 정의와 개요

제3장 개요

제4장 시장 역학

• 영향요인
  • 촉진요인
  • 억제요인
  • 기회
  • 영향 분석

제5장 업계 분석

• Porter's Five Forces 분석
• 공급망 분석
• 밸류체인 분석
• 가격 분석
• 규제 및 컴플라이언스 분석
• AI와 자동화 영향 분석
• 연구개발과 혁신 분석
• 지속가능성과 그린 컨텐츠 유형 분석
• 사이버 보안 분석
• 차세대 컨텐츠 유형 분석
• 컨텐츠 유형 로드맵
• DMI 의견

제6장 오퍼링별

• 솔루션
• 서비스

제7장 배포 유형별

• 온프레미스
• 클라우드 기반

제8장 컨텐츠 유형별

• 텍스트
• 비주얼
• 그래피컬
• 오디오
• 기타

제9장 용도별

• 마케팅과 광고
• E-Commerce
• 네트워크 최적화
• 엔터테인먼트와 미디어
• 교육
• 기타

제10장 지역별

• 북미
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 독일
  • 영국
  • 프랑스
  • 이탈리아
  • 스페인
  • 기타
• 남미
  • 브라질
  • 아르헨티나
  • 기타
• 아시아태평양
  • 중국
  • 인도
  • 일본
  • 호주
  • 기타
• 중동 및 아프리카

제11장 경쟁 구도

• 경쟁 시나리오
• 시장 포지셔닝/점유율 분석
• 합병과 인수 분석

제12장 기업 개요

• OpenAI
• Google DeepMind
• Adobe
• Canva
• Synthesia
• Jasper AI
• Murf AI
• Copy.ai
• Surfer SEO
• Stability AI

제13장 부록

영문목차

Global AI-powered content creation tools market reached US$2.14 billion in 2024 and is expected to reach US$7.81 billion by 2032, growing with a CAGR of 17.58% during the forecast period 2025-2032.

The market for AI-powered content creation is expected to expand rapidly as the number of social media users grows. Social media platforms are online services or websites that allow users to create and share information, connect socially and communicate with one another. AI-driven content production improves the social media experience for both creators and consumers by providing more personalized, interesting and relevant material, resulting in greater usage and user engagement on these platforms. For example, We Are Social Ltd, a UK-based media organization, stated that social media usage increased to 1.5% in January 2024, up from 0.9% in January 2023. As a result, the increasing usage of social media is driving the expansion of the AI-powered content industry.

Dynamic

Growing Demand for Personalized Content

Artificial intelligence is rapidly being used by brands and enterprises to develop tailored marketing campaigns and hyper-targeted content. AI-powered systems analyze user behavior, preferences and engagement metrics to create personalized content that increases conversion rates. Netflix, for example, employs AI-powered recommendation engines to tailor movie and TV show recommendations, thereby increasing viewer engagement. Similarly, Jasper AI and Copy.AI assist organizations in creating AI-generated marketing content tailored to certain audiences.

Ethical Concerns & Content Authenticity Issues

AI-generated content causes concerns about misrepresentation, deepfakes and copyright infringements. As AI automates content generation, there is a risk of producing biased, inaccurate or copied information, prompting regulatory attention. OpenAI's ChatGPT and Google Bard have been chastised for occasionally producing inaccurate or biased data. Similarly, AI-generated images and videos (deepfakes) pose threats to media and political communication, necessitating ethical considerations and tougher laws.

Segment Analysis

The global AI-powered content creation tools market is segmented based on offering, deployment type, content type, application and region.

Solutions in the global market are expected to drive the market.

In 2024, the solutions segment accounted for the largest percentage of global sales. The solution section includes software or platforms that key suppliers offer for AI video generation. For example, Synthesia is an AI video generation tool utilized in marketing and commercial initiatives by Reuters, Accenture, BBC and others. The pricing and implementation of the software is the largest expenses connected with the component category, resulting in a significant market share.

Geographical Penetration

Rapid Technological Advancements in Asia-Pacific.

Asia-Pacific is expected to play a significant part in the global AI-powered content creation market. Tencent, Alibaba and Baidu in China, as well as Sony, Panasonic and SoftBank in Japan, make significant investments in AI research and development, resulting in advances in natural language processing, picture recognition and content-generating algorithms.

Asia-Pacific's large and diverse consumer market offers attractive potential for AI-powered content creation in a variety of industries, including entertainment, e-commerce, advertising and social media. Avtr Meta Labs' Naina, India's first AI-powered podcast broadcaster, began a podcast series in February 2024. The podcast includes in-depth interviews with celebrities. The interactive broadcast allows the global audience to participate by contributing questions and comments.

Sustainability and Green Content Type Analysis

As more firms and industries use AI-powered content creation, there is a greater emphasis on sustainability and ecologically responsible content generation. Green content initiatives seek to reduce digital carbon footprints, promote environmentally beneficial themes and ensure ethical AI content creation. AI content tools demand a substantial amount of computational power, which influences carbon emissions. Companies are investing in low-energy AI and carbon-neutral cloud computing. OpenAI, Google and Microsoft are working on energy-efficient AI training models that use renewable energy sources.

Competitive Landscape

The major global players in the market include OpenAI, Google DeepMind, Adobe, Canva, Synthesia, Jasper AI, Murf AI, Copy.ai, Surfer SEO and Stability AI.

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Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Offering
• 3.2. Snippet by Deployment Type
• 3.3. Snippet by Content Type
• 3.4. Snippet by Application
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing Demand for Personalized Content
  • 4.1.2. Restraints
    • 4.1.2.1. Ethical Concerns & Content Authenticity Issues
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Value Chain Analysis
• 5.4. Pricing Analysis
• 5.5. Regulatory and Compliance Analysis
• 5.6. AI & Automation Impact Analysis
• 5.7. R&D and Innovation Analysis
• 5.8. Sustainability & Green Content Type Analysis
• 5.9. Cybersecurity Analysis
• 5.10. Next Generation Content Type Analysis
• 5.11. Content Type Roadmap
• 5.12. DMI Opinion

6. By Offering

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 6.1.2. Market Attractiveness Index, By Offering
• 6.2. Solution*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Service

7. By Deployment Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 7.1.2. Market Attractiveness Index, By Deployment Type
• 7.2. On-premises*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Cloud-based

8. By Content Type

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 8.1.2. Market Attractiveness Index, By Content Type
• 8.2. Textual*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Visual
• 8.4. Graphical
• 8.5. Audio
• 8.6. Others

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Marketing and Advertising*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. E-Commerce
• 9.4. Network Optimization
• 9.5. Entertainment and Media
• 9.6. Education
• 9.7. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.7.1. US
    • 10.2.7.2. Canada
    • 10.2.7.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.7.1. Germany
    • 10.3.7.2. UK
    • 10.3.7.3. France
    • 10.3.7.4. Italy
    • 10.3.7.5. Spain
    • 10.3.7.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.7.1. Brazil
    • 10.4.7.2. Argentina
    • 10.4.7.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.7.1. China
    • 10.5.7.2. India
    • 10.5.7.3. Japan
    • 10.5.7.4. Australia
    • 10.5.7.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
  • 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. OpenAI*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Google DeepMind
• 12.3. Adobe
• 12.4. Canva
• 12.5. Synthesia
• 12.6. Jasper AI
• 12.7. Murf AI
• 12.8. Copy.ai
• 12.9. Surfer SEO
• 12.10. Stability AI

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us