개요
세계 장식 콘크리트 시장은 2023년 182억 달러에 달하고, 2031년에는 282억 달러에 달할 것으로 예상되며, 2024-2031년 예측 기간 동안 5.6%의 CAGR로 성장할 것으로 예상됩니다.
미학적으로 매력적인 건설 솔루션에 대한 수요, 인프라 개발의 확대, 도시화의 진전 등은 전 세계적으로 장식 콘크리트 시장의 지속적인 성장에 기여하고 있습니다. 실내 및 실외 응용 분야에서 장식 효과를 내기 위해 패턴, 다양한 색상 마감 및 질감으로 수정된 콘크리트를 장식 콘크리트라고 합니다.
인도 정부가 "Housing for All"과 스마트 시티 개발 등의 프로그램을 강조한 결과, 장식 콘크리트 솔루션에 대한 수요가 크게 증가하고 있습니다. 이에 따라 제조업체들은 인도 지역에 제조 시설을 설치하려고 하고 있습니다.
예를 들어, 2024년 2월 21일, 인도 5위 시멘트 그룹인 Nuvoco Vistas Corp.Ltd.가 두 번째 최신식 생콘 공장인 Patna-II를 가동하여 사업 범위를 확장했습니다. 이상적인 위치에 위치한 이 공장은 Patna 지역에 고급 건축 자재를 제공하기 위한 Nuvoco의 지속적인 헌신을 의미합니다.
Patna-II 시설은 모든 등급의 콘크리트를 생산할 수 있는 트윈 샤프트 믹서를 갖추고 있으며, 시간당 60 입방 미터의 처리 능력을 갖추고 있습니다. 즉시 사용 가능한 포장 콘크리트라는 라벨을 달고 있는 이 제품들은 부가가치가 높은 제품들입니다. 따라서 인도는 세계 시장 점유율의 거의 1/3을 차지하며 세계 시장 성장에 크게 기여하고 있습니다.
다이나믹스
기술의 발전
저 VOC 장식 콘크리트 배합은 대기 오염을 최소화하고 유해 물질 배출로 인한 환경 및 인체에 미치는 악영향을 줄이기 위해 고안된 환경 표준 및 기타 관련 지속가능성 이니셔티브를 준수합니다. 전 세계 각국 정부가 VOC 배출 규제를 강화하고 친환경 건축을 장려함에 따라 저 VOC 장식 콘크리트 솔루션에 대한 수요가 증가하여 시장 성장을 촉진하고 있습니다.
2022년 Sika Corporation은 저 VOC 국소용 실리카 무정형 콜로이드 첨가제인 SikaCem-190 Concrete Control을 출시했습니다. 이 첨가제는 도막을 만들지 않고 갓 타설된 콘크리트에 적용되어 적절한 수분 수준을 유지하면서 조기 경화를 방지합니다.
SikaCem-190 Concrete Control은 모든 콘크리트, 컬러 콘크리트 및 드라이숏크리트 경화제에 적합하며, 타설 시 콘크리트 타설 시 적용하면 수분 손실을 최소화하고 시멘트의 적절한 수화를 통해 작업 수명을 연장하고, 바람, 태양, 고온, 고온 및 악천후 조건에서 콘크리트 슬라브 작업을 보다 빠르고 쉽게 완료할 수 있습니다. SikaCem-190 Concrete Control은 시멘트의 적절한 수분 공급을 가능하게 하여 작업성을 연장하고, 바람, 태양, 고온, 저습도 등 악천후에도 콘크리트 슬라브 공사를 보다 빠르고 쉽게 완료할 수 있도록 도와줍니다, 다양한 제품에 사용되고 있습니다.
장식 콘크리트 제조업체의 전략적 인수
기업은 장식 콘크리트 업계의 선도적인 기업을 인수함으로써 다양한 고객 카테고리와 지역에서 시장 입지를 강화할 수 있습니다. 인수 기업은 피인수 기업의 탄탄한 소비자 기반, 유통망, 브랜드 평판을 통해 새로운 시장에 진입하고 이전에는 달성할 수 없었던 성장 잠재력을 활용할 수 있습니다.
예를 들어, 2023년 12월, Pearlman Group은 장식 콘크리트 리더를 전략적으로 인수함으로써 세계 입지를 확대했습니다. Pearlman Group은 아칸소 주 리틀 록에 본사를 둔 투자회사 Stephens Group의 지원을 받고 있으며, 광범위한 투자 포트폴리오의 일부로 20억 달러를 운용하고 있습니다.
대체 재료와의 경쟁
장식 콘크리트와 경쟁하는 대체 재료로는 목재, 비닐, 세라믹 타일, 천연석 및 기타 다양한 질감과 색상의 재료가 있습니다. 고객이 프로젝트 요구, 디자인 트렌드, 개인 취향에 따라 다양한 재료를 선택하면 장식 콘크리트의 시장 점유율이 감소할 수 있습니다.
장식 콘크리트 시공은 비닐이나 일반 세라믹 타일과 같은 대안보다 더 비쌀 수 있습니다. 장식 콘크리트의 시장 잠재력은 자금이 제한적이거나 비용에 대한 신중한 고려가 필요한 프로젝트를 진행하는 고객에 의해 제한될 수 있습니다. 이는 특히 가격에 민감한 시장 분야에서 특히 그렇습니다.
Overview
Global Decorative Concrete Market reached US$ 18.2 billion in 2023 and is expected to reach US$ 28.2 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031.
The demand for aesthetically appealing construction solutions, growing infrastructure development and rising urbanization have all contributed to the decorative concrete market's consistent rise on a global scale. Concrete that has been modified with patterns, different color finishes and textures to produce ornamental effects in both indoor and outdoor applications is referred to as decorative concrete.
The need for ornamental concrete solutions has increased significantly as a result of the Indian government's emphasis on programs like "Housing for All" and the development of smart cities. Hence, the manufactures are seeking to set up their manufacturing facilities in the Indian region.
For instance, on February 21, 2024, the fifth-largest cement group in India, Nuvoco Vistas Corp. Ltd., has expanded its operating reach by inaugurating Patna-II, the company's second state-of-the-art Ready-mix Concrete Plant. The plant, which is ideally located at the Begampur bypass and Ranipur Milki Chak, signifies Nuvoco's ongoing dedication to providing the Patna area with premium building materials.
The Patna-II facility is equipped with a Twin Shaft Mixer that can produce concrete of any grade and has an hourly capacity of 60 cubic meters. Under the labels ECODURE - Range of Green Concrete, ARTISTE - Decorative Concrete Floors and INSTAMIX - Ready to use Bagged Concrete, they are Value Added Products. Therefore, the India is contributing significantly to the growth of the global market with capturing nearly 1/3rd of the global market share.
Dynamics
Technological Advancements
Low-VOC decorative concrete formulations are compliant with environmental standards and other related sustainability initiatives that are designed to minimize air pollution and lessen the adverse effects of hazardous emissions on the environment and human health. The demand for low-VOC decorative concrete solutions rises as governments throughout the world enforce higher VOC emission limits and encourage green building practices, propelling the market growth.
In 2022, Sika Corporation introduces SikaCem-190 Concrete Control, a topical silica amorphous colloidal additive with low VOC that does not film and is applied to freshly put concrete to prevent early setting while preserving proper moisture levels.
For all concrete, colored concrete and dry shake hardener applications, SikaCem-190 Concrete Control is perfect. When freshly placed concrete is being floated and troweled, SikaCem-190 Concrete Control is applied to minimize moisture loss, enable proper cement hydration, prolong workability and facilitate the completion of concrete flatwork more quickly and easily in adverse weather conditions such as wind, sun, high temperatures or low humidity. SikaCem-190 Concrete Control is used for a variety of products, including decorative concrete and concrete slabs.
Strategic Acquisition of a Decorative Concrete Manufacturer
A company can increase its market presence across different client categories and geographies by acquiring a dominant player in the decorative concrete industry. The acquiring company can enter new markets and take advantage of previously unattainable growth prospects by obtaining access to the acquired company's established consumer base, distribution networks and brand reputation.
For instance, in December 2023, with the strategic acquisition of Decorative Concrete Leader, Pearlman Group expands its global presence. Signed on December 14, 2023, the deal is expected to strengthen Pearlman Group's position by extending its product offering and domain knowledge into decorative concrete, a segment of its primary business area. Pearlman Group is backed by The Stephens Group, a Little Rock, Arkansas-based investment firm with US$ 2 billion under management as part of its broad investment portfolio.
Competition from Alternative Materials
Alternative materials that compete with ornamental concrete include wood, vinyl, ceramic tile, natural stone and other materials with a variety of textures and colors. The market share of ornamental concrete may be diminished if customers choose various materials due to project needs, design trends or personal preferences.
Installations of decorative concrete may be more expensive than alternatives like vinyl or plain ceramic tile. The market potential for decorative concrete may be limited by customers who have limited funds or who are working on projects that require careful consideration of costs. The is particularly true in price-sensitive market sectors.
The global decorative concrete market is segmented based on type, application, end-user and region.
Transforming Outdoor Spaces Drives the Stamped Concrete Growth
Trends in house remodeling are being revolutionized by stamped concrete, especially when it comes to improving outside flooring spaces like pool decks, driveways, entry, courtyards and patios. The innovative method, sometimes referred to as patterned or imprinted concrete, offers countless design options by simulating the appearance of different materials like brick, slate, flagstone, wood and tile.
Stamped concrete, also known as patterned or imprinted concrete, is concrete that has been patterned to mimic a variety of other patterns and textures, including brick, slate, flagstone, stone, tile and wood. The emergence of less costly stamped concrete exteriors has made it attainable for residential applications to look just as appealing as more pricey ones. Therefore, the stamped concrete type segment contributes significant to the global segmental share.
Manufacturer Expansion in India Drives Asia-Pacific Industry
The Asia-Pacific decorative concrete industry is growing as a result of manufacturers entering the Indian market in response to increased demand. With urbanization, infrastructural development and rising disposable incomes driving the construction industry's rapid expansion in India, innovative building materials like ornamental concrete are becoming more and more in demand.
For instance, in August 2023, in Coimbatore, Tamil Nadu, Nuvoco Vistas has put into service a brand-new 60 m3/hr ready-mix concrete batching facility. According to the company, its goal is to increase its tangible presence in the expanding Southern Indian market. It runs one additional batching plant in Chennai, Tamil Nadu.
The company offers three ready-mix products in its portfolio: Ecodure green concrete, Artiste ornamental concrete and Concreto performance concrete. The products are made to fulfil the various needs of our clients and encourage environmentally friendly building methods. Therefore, with more than 25% of the regional market, India is a major contributor to the growth of the decorative concrete market in the region.
Due to travel restrictions, plant closures and lockdown precautions, the pandemic caused disruptions in supply networks. Due to the disruption in the supply of equipment, additives and raw materials required for the production of decorative concrete, manufacturing and project timeframes were delayed.
The pandemic has affected the construction industry, specifically the ready-mix concrete sector. An effort was made to look into the losses and liabilities encountered by the RMC sector regarding income and changes in concrete output during the COVID-19 outbreak. During the pandemic, there was a nearly 40% reduction in concrete production and an overall 60% decline in ready-mix concrete sector revenue during the COVID-19 lockout period.
Consumers could discover that decorative concrete goods are more expensive due to increased production and delivery expenses. It might reduce demand, particularly in markets where consumers are already experiencing financial difficulties as a result of economic uncertainty or where price sensitivity is strong.
Being a significant exporter of energy resources, disruptions in the energy supply spurred on by the fighting may result in increased energy prices globally. As a result, producers of decorative concrete might have to pay more for production and transportation, which they could then pass along consumers in the form of higher product prices.
The major global players in the market include SIKA AG, Nuvoco Vistas, BASF SE, Euclid Chemical Company, Butterfield Color, W. R. Meadows, Inc., BRICKFORM, Interstar Materials, Cemstone Products Company and L.M. Scofield Company.
The global decorative concrete market report would provide approximately 61 tables, 58 figures and 185 Pages.
Target Audience 2024
LIST NOT EXHAUSTIVE