개요
세계 고급 분석 시장은 2023년 513억 달러에 달하고, 2031년에는 3,605억 달러에 달할 것으로 예상되며, 2024-2031년 예측 기간 동안 28.0%의 CAGR을 기록할 것으로 예상됩니다.
고급 분석에는 하드웨어 인프라를 사용자로부터 숨기는 서비스형 클라우드 서비스(Function-as-a-Service) 클라우드 서비스가 포함됩니다. 따라서 사용자는 기본 인프라의 프로비저닝, 관리 및 유지보수에 대한 걱정을 하지 않아도 됩니다. 고급 분석은 개발 및 배포 프로세스를 간소화합니다. 개발자는 인프라를 다루지 않고 코딩에 집중할 수 있어 신흥 시장에서 애플리케이션을 출시하는 데 필요한 시간을 단축할 수 있습니다.
세계 주요 기업들의 고급 분석 도입 확대는 예측 기간 동안 시장 성장을 견인할 것으로 보입니다. 예를 들어, 2022년 1월 24일 캐나다 이민, 난민 및 시민권부(IRCC)는 캐나다 외부에서 제출된 TRV 신청서를 처리하기 위해 고급 데이터 분석을 사용하기 시작했습니다. 증가하는 임시 거주 비자 신청에 대응하기 위해 고급 데이터 분석 적용을 확대하고 있습니다.
북미 지역은 주요 기업들이 고급 애널리틱스를 빠르게 도입하면서 시장을 주도하고 있는 지역입니다. 예를 들어, 2023년 12월 5일 손해보험 및 일반 보험의 미래를 정의하는 지능형 솔루션 제공업체인 Duck Creek Technologies는 Duck Creek Insights의 후속 제품인 혁신적인 클라우드 네이티브 기술 솔루션인 Duck Creek Clarity의 출시를 발표했습니다. Creek Clarity를 출시한다고 발표했습니다.
다이나믹스
데이터 분석 솔루션 및 최적화 솔루션에 대한 세계 수요 증가
다양한 분야에서 수집되는 데이터의 양, 다양성, 속도 측면에서 고급 분석 도구에 대한 요구가 급증하고 있습니다. 다양한 기업에서 대량의 빅데이터가 생성되고 있으며, 유용한 데이터를 수집하기 위한 고급 분석 도구에 대한 요구가 증가하고 있습니다. 빅데이터의 양, 속도, 다양성은 기존의 데이터 처리 방식으로는 관리할 수 없는 수준이기 때문에 고급 분석의 필요성이 강조되고 있습니다.
대기업들은 리스크 관리와 평가에 고급 분석을 활용하는 움직임이 활발히 진행되고 있습니다. 분석은 잠재적인 부정행위를 감지하고 시장 동향을 예측하는 데 도움을 주며, 예측 불가능한 상황을 관리하는 데 필수적입니다. 예를 들어, 세계적인 전문 서비스 기업 Aon plc는 2023년 6월 8일, 더 나은 리스크 선택과 의미 있는 분석을 통해 보험사에 경쟁 우위를 제공하고 기업 성과를 촉진하는 것을 목표로 하는 소프트웨어 솔루션인 Pricing Platform을 발표했습니다. Platform의 출시를 발표했습니다.
세계의 디지털화 진행 상황
기업과 일상 생활이 디지털화됨에 따라 수집되는 데이터의 양이 크게 증가하고 있습니다. 여기에는 소셜 미디어와의 상호 작용, 온라인 구매, IoT 사용, 모바일 애플리케이션 및 기타 다양한 소스에서 수집된 정보가 포함됩니다. 이 방대한 정보에서 가치 있는 인사이트를 도출하기 위해서는 데이터 분석이 필수적입니다.
E-Commerce의 확대와 온라인 서비스에 대한 의존도가 높아지면서 디지털 데이터가 급증하고 있습니다. 소매업체들은 소비자 행동을 파악하고, 가격 전략을 미세 조정하고, 마케팅 접근 방식을 맞춤화하기 위해 분석을 활용하고 있습니다. 인공지능과 머신러닝을 포함한 데이터 분석 기술은 지속적으로 발전하고 있으며, 그 효과와 접근성을 높이고 있습니다. 이 기술을 통해 기업은 데이터에서 더 깊은 인사이트와 예측을 도출할 수 있습니다.
각국 정부의 까다로운 데이터 규제
정부의 일반 데이터 보호 규정은 빅데이터 기술을 활용한 고급 분석 솔루션에 영향을 미칠 것으로 예상됩니다. 데이터 프라이버시를 파괴하지 않고서는 어떤 소매업체도 자사의 비지니스 모듈에 빅데이터 서비스를 도입하여 효율적인 이점을 얻을 수 없을 것으로 보입니다. 따라서 데이터 프라이버시 규정에 의해 설정된 보안 프로토콜에도 불구하고 소비자가 원하는 목표를 달성하기가 더 어려워졌습니다.
이 규제는 최근 몇 년 동안 많은 다국적 기업과 국제 소매업체의 성장에 직접적인 영향을 미치고 있습니다. 또한 일부 지역의 지식 부족, 높은 분석 비용, 소비자의 오프라인 시장 행동에 대한 이해 부족은 세계 고급 분석 시장의 성장을 저해하고 있습니다. 또한, 복잡한 시스템 통합은 소매 분석 세계 시장 개척을 방해할 것으로 예상되는 문제입니다.
Overview
Global Advanced Analytics Market reached US$ 51.3 Billion in 2023 and is expected to reach US$ 360.5 Billion by 2031, growing with a CAGR of 28.0% during the forecast period 2024-2031.
Advanced analytics includes function-as-a-service a cloud service that conceals the hardware infrastructure from users. As a result, users are relieved from the need to worry about provisioning, administration and maintenance of the underlying infrastructure. Advanced Analytics streamlines both the development and deployment processes. Developers can concentrate on coding without the necessity of handling infrastructure, thereby diminishing the time required to launch applications in the market.
Growing adoption of advanced analytics by the major key players globally helps to boost market growth over the forecast period. For instance, on January 24, 2022, IRCC, now started using advanced data analytics to process TRV applications submitted outside of Canada. The IRCC Immigration, Refugees and Citizenship Canada (IRCC) is broadening the application of advanced data analytics to address the rising number of Temporary Resident Visa applications.
North America is a dominating region in the market due to the early adoption of advanced analytics by major key players. For instance, on December 05, 2023, Duck Creek Technologies the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance announced the launch of Duck Creek Clarity, an innovative, cloud-native technology solution and the successor to Duck Creek Insights.
Dynamics
Growing Demand for Data Analytics Solutions and Optimization Globally
The need for advanced analytics tools has been driven by the fast increase of data collected across numerous sectors in terms of amount, diversity and speed. Large volumes of big data have been generated by a variety of companies, which has increased the need for advanced analytics tools for collecting useful data. The quantity, velocity and diversity of big data are sometimes too much for traditional data processing methods to manage, which emphasizes the necessity for advanced analytics.
Leading companies are progressively utilizing advanced analytics for risk management and assessment. It helps detect potential fraud and forecast market trends and analytics are essential for managing unpredictability. For instance, on June 08, 2023, Aon plc, a leading global professional services firm announced the launch of its Pricing Platform, a software solution that aims to provide insurers with a competitive advantage through better risk selection and meaningful analytics to drive company performance.
Growing Digitalization Globally
The amount of data collected has significantly increased as a result of companies and everyday activities getting digital. The includes information from social media interactions, online purchases, IoT usage, mobile applications and a variety of other sources. Data analytics is essential for extracting valuable insights from this extensive reservoir of information.
The expansion of e-commerce and the growing dependence on online services have triggered a significant surge in digital data. Retailers employ analytics to grasp consumer behavior, fine-tune pricing strategies and customize marketing approaches. The ongoing evolution of data analytics technologies, encompassing artificial intelligence and machine learning, has heightened their effectiveness and accessibility. The technologies empower organizations to extract more profound insights and predictions from their data.
Stringent Data Regulation Imposed by Different Governments
The government's general data protection regulation is expected to affect the advance analytics solutions that use big data technology. Without breaking data privacy, no retailer would be able to take efficient advantages even after introducing big data services in their business module. Hence, it made it difficult for the consumers to attain desirable goals despite the security protocols set by the data privacy regulations.
The regulations have directly impacted the growth of many multinational companies and international retailers in recent times. Besides, lack of knowledge in some regions, high analytics expenses and inability to understand consumers' offline market behavior are hampering the global advanced analytics market's growth. Furthermore, complex systems integration is a problem that is expected to hamper the development of the global market for retail analytics.
The global advanced analytics market is segmented based on offering, type, deployment, enterprise size, end-user and region.
Growing Demand of Advanced Analytics by the Retail Sector
Based on the end-user, the advanced analytics market is segmented into IT and telecom, retail, manufacturing, government, energy & utilities and others. The retail industry has shown an unprecedented shift that has changed customer expectations and technological developments are rapidly revolving around the retail landscape day by day. In recent times customers are demanding rich shopping experiences that are hyper-connected, engaging and personalized. The growing expansion of sales and marketing channels such as social commerce and mobile are transforming the retail industry's growing trend.
The traditional on-premise analytical model expected to show moderate adoption in the forecast period due to security assurance. For instance, in May 2020, the European multi-brand fashion retailer Sportia Group adopted oracle cloud-based retail solutions to break the obstacle between brands and geographies, consecutively optimizing the customers' inventory availability. The above solution is estimated to provide full visibility about the inventory availability across channels, which would lower the transfer cost and increase stock rotation.
North America is Dominating the Advanced Analytics Market
North America accounted for the largest market share in the global advanced analytics market due to the growing adoption of data analytics by various industrial sectors in the region. The U.S. stands as a globally center for technological innovation within its region. Hosting numerous prominent technology firms, research institutions and startups, it plays an active role in driving progress in the field of advanced analytics.
Some of the major key players in the region follow merger and acquisition strategies to expand their business. For instance, on May 11, 2023, SAP SE and Google Cloud expanded their partnership to build the future of open data and AI for enterprises. The solution allows customers to construct a comprehensive data cloud by integrating data from various parts of the enterprise landscape through the SAP Datasphere solution, coupled with Google's data cloud. The enables businesses- to observe their complete data portfolios in real time and optimize the value derived from their investments in Google Cloud and SAP software.
The major global players in the market include Oracle Corporation, Infogain Corporation, Databricks, Salesforce, QlikTech International AB, Amazon Web Services, Inc., Adobe, SAS Institute., Teradata and Dataiku.
All industries globally have been affected by COVID-19 including the advance analytics industry. Due to disruption in the supply chain and decreased manufacturing activities, IT infrastructure construction has slowed down. The health crisis has had an unprecedented effect across sectors of businesses; although some are suffering, others prosper. Also, due to the lockdowns implemented globally, retail analytics companies are experiencing a slowdown in growth.
As most upcoming analytics ventures have been placed on hold due to the pandemic, the competition between key advanced analytics companies is expected to intensify. Businesses have also begun to make attempts to return to normal and face numerous consumer and organizational challenges. New practices, such as work-from-home and social distancing, have contributed to the need for remote patient and asset health tracking and smart payment technologies and to build digital infrastructures for large-scale implementations of technology. The implementation of lockdowns has led to an increased reliance on cloud-based solutions.
The major key players in the advanced analytics market have supply chain dependencies on Russia and Ukraine, disruptions in the supply chain due to the conflict could affect the availability of key components or services. Economic uncertainty arising from geopolitical instability tends to influence businesses, leading to hesitation or a reduction in investments in advanced analytics solutions. Companies may delay or cut back on such investments due to apprehensions about the general economic conditions.
Global cyber risks increase as geopolitical tensions increase. Major players in the advanced analytics sector have to spend money on cybersecurity defenses to safeguard confidential information and intellectual property. The global economy is more broadly impacted by geopolitical events. Business budgets and willingness to invest in advanced analytics solutions are impacted by economic downturns or slowdowns.
The global advanced analytics market report would provide approximately 78 tables, 76 figures and 219 Pages.
Target Audience 2024
LIST NOT EXHAUSTIVE