의료용 가상현실 및 증강현실 시장 동향은 기술의 발전과 AI의 활용도가 높아짐에 따라 서비스 출시가 증가하고 있으며, 360도 VR 체험을 통해 사용자는 주변 환경과 상호 작용하고 변화시킬 수 있습니다. 구체적인 현실 위에 인터랙티브한 레이어가 추가되어 이벤트 광고를 위한 여러 가지 기회를 제공합니다.
또한, 기술, 애플리케이션 및 구성요소의 가용성 증가, 시장 내 소프트웨어의 증가, 연구 개발의 증가로 인해 의료용 가상현실 및 증강현실 제품 채택이 증가하면서 의료용 가상현실 및 증강현실의 시장 규모가 확대되고 있습니다.
이 분야가 발전함에 따라 북미 지역의 제품 수요가 증가하고 있으며, Real Response, Microsoft, Laerdal Medical, Koninklijke Philips N.V.와 같은 경쟁업체들이 적극적으로 시장에 진입하고 있습니다.
다이나믹스
시뮬레이션 훈련에 가상현실(VR) 도입 증가로 의료용 가상현실 및 증강현실 시장의 성장 촉진
AR/VR 기술의 활용은 의료 산업에서 크게 성장하고 있으며, VR 시뮬레이션을 통해 외과의사는 사전에 수술을 계획하고, 환자를 위험에 빠뜨릴 수 있는 상황을 예측하고, 덜 침습적인 치료를 자주 할 수 있습니다. 또한, 원격 의료 서비스와 외상 후 스트레스 장애 관리에도 VR과 AR이 활용되면서 각각 획기적인 진전을 이루고 있습니다.
관광 및 마케팅 분야에서 QR 코드를 스캔하여 더 많은 컨텐츠와 미디어에 접근할 수 있는 증강현실(AR) 기술의 활용이 증가하고 있습니다. 이 코드는 현재 브로셔, 광고, 예술 작품의 가장자리에 표시되고 있습니다. 앞서 언급한 바와 같은 주장으로 인해 시장은 예측 기간 동안 주도권을 잡을 것으로 예상됩니다.
의료 분야에서의 VR의 발전과 응용 분야 확대는 시장 성장 기회를 창출
VR을 활용한 새로운 활용 영역을 발견하기 위해 연구자들은 여러 연구를 진행하고 있으며, 2023년 6월 22일, ImmersiveTouch의 최첨단 수술 계획 기술은 환자 해부학 구조의 AR 및 VR 3D 모델을 생성하여 시각화 개선, 맞춤형 수술 솔루션, 환자 소통을 강화하는 데 사용되었습니다. 솔루션, 환자 커뮤니케이션 강화를 실현하는 것으로, 뉴욕주 노스웰 레녹스 힐 병원이 처음으로 사용했습니다.
FDA 승인을 받은 이 시스템은 CT 및 MRI 이미지와 같은 일반적인 이미지 파일을 가져와 환자의 해부학적 구조의 가상 3D 모델을 즉시 생성합니다. 이러한 개발은 개인화된 디지털 설계도, 수술 지침 및 재건용 하드웨어를 보다 효율적으로 생성하여 수술 전 준비부터 수술까지의 간격을 단축할 수 있습니다. 이러한 연구와 발전은 의료용 가상현실 및 증강현실의 성장으로 이어질 것으로 보입니다.
의료용 가상현실 및 증강현실의 기술적 한계가 시장 성장의 걸림돌로 작용할 것
의료용 가상현실 및 증강현실에는 몇 가지 문제가 있는데, 그 중 하나는 기술적 한계입니다. 다양한 사용 사례를 포괄하는 이 큰 범주에 대한 답변은 이를 반영하고 있는데, 일부 사람들은 VR 기기의 크기가 특정 의료 상황에서 사용을 방해할 수 있습니다. 또한, 포켓 사이즈의 PC에서는 모바일 VR 플랫폼을 통한 몰입감이 제한적이라고 생각하는 사람들도 있을 것입니다.
또한 일부 의료 센터는 기기 해상도와 컴퓨터의 제약으로 인한 한계에 직면할 수 있으며, VRARA 디지털 헬스 위원회 회원들은 이러한 문제에 대한 단기적인 해결책을 개발하고 있습니다. 무어의 법칙과 시장 경쟁의 결과로 이 분야도 시간이 지남에 따라 규모와 파워가 모두 발전할 것이라고 확신합니다.
The virtual and augment reality in healthcare market trends show rising services launches owing to the rising technological advancements and usage of AI. In a 360-degree virtual reality experience, users can interact with and alter their surroundings. Over concrete reality, it adds an interactive layer that enables several chances for event advertising.
Furthermore, rising adoption of products for virtual and augment reality in healthcare due to the rising availability of technology, application and component and increase in the number of software in the market, and an increase in the research and development is driving up the virtual and augment reality in healthcare market size.
The market is experiencing a growth demand for products from North American areas as a result of the rising advancements in this field. With significant competitors like Real Response, Microsoft, Laerdal Medical, and Koninklijke Philips N.V. actively operating in the market.
Dynamics
Increasing adoption of Virtual Reality for Simulation Training Drive the Growth of the Virtual and Augment Reality in Healthcare Market
The use of AR/VR technologies has grown significantly in the healthcare industry. With the use of VR simulation, surgeons may plan operations in advance, anticipate situations that might endanger patients, and frequently do less invasive treatments. Additionally, breakthroughs have been made in the use of VR and AR for tele-health services and for the management of post-traumatic stress disorder, respectively.
Tourism and marketing have seen a growth in the usage of AR technologies, which allow users to scan a QR code to access more content or media. These codes are now present in brochures, advertisements, as well as on the edges of artworks. The market is predicted to take the lead throughout the forecast period as a consequence of the aforementioned claims.
Rising Advancements and Applications of VR in Healthcare Creates Opportunities for the Growth of the Market
Several researches are being conducted by researchers for discovering novel applications utilizing virtual reality. On June 22, 2023, the cutting-edge surgical planning technology from ImmersiveTouch, which generates augmented and virtual reality 3D models of patients' anatomies for improved visualization, personalized surgical solutions, and enhanced patient communication, is being used for the first time by Northwell Lenox Hill Hospital in New York State.
The FDA-approved system imports common imaging files, such as CT and MRI images, to instantly create a virtual 3D model of a patient's anatomy. These developments shorten the interval between preoperative preparation and surgery by streamlining the production of personalized digital blueprints, surgical guidance, and reconstructive hardware. These kind of research and advancements will lead to growth of virtual and augment reality in healthcare.
Technical limitations Associated with Virtual and Augment Reality in Healthcare will hamper the growth of the market
Several challenges are linked with the virtual and augment reality in healthcare one of them is technical limitations. Responses to this large category, which covers a wide range of use cases, reflect this. The size of VR devices may prevent some people from using them in specific healthcare contexts. Others may find that a pocket-sized PC can only offer so much immersion through mobile VR platforms.
Some medical centers may additionally face restrictions due to device resolution and computer constraints. Members of the VRARA Digital Health Committee are developing short-term solutions to these problems. We are certain that as a result of Moore's law and market competitiveness, both size and power will advance over time in this field as well.
The global virtual and augment reality in healthcare market is segmented based component, application, technology, end user and region.
Owing to High Demand, the Services from Component Segment Accounted for Approximately 57.7% of the Virtual and Augment Reality in Healthcare Market Share
The services category from components held the largest market share in 2022 and is expected to maintain its dominance over the forecast period due to a growth in surgical or medical simulation training worldwide, amongst the population. Numerous services are currently available in the market including medical or educational training for students , nurses or doctors specially on simulation training platform services. In order to provide students and healthcare providers with access to the virtual training.
For instance on March 7, 2023, an innovative virtual reality program for orthopedic training was announced by PrecisionOS, a top provider of medical education simulation. A comprehensive reference designed for all residency schemes in North America and abroad has been created by the company. The curriculum, developed with collaboration from several surgeon educators, is intended to improve the way surgical fellows are trained while also making it more current and supportive of skill development and milestones in surgical training.
Geographical Penetration
North America Accounted for Approximately 38.5% of the Market Share in 2022, Owing to the Strong Presence of Major Players and Increasing Healthcare Infrastructure Investment
Due to the rising need for virtual and augment reality in healthcare for knowledge purpose in healthcare, manufacturers in North America have chances of increasing their operations. There are many producers and suppliers in North America and owing to the quick economic growth of the region, industrial production has expanded, driving the demand for virtual and augment reality in healthcare for treatment.
Increasing expenditure on healthcare and rising adoption among end users, advancement of technologies for component or technology, and increase in pharmaceutical business establishment across the region are also contributing to the growth of virtual and augment reality in healthcare market share of this region.
It is also anticipated that the main healthcare organizations' and enterprises' collaborative research projects as well as new product development, which constantly seeks to improve available simulation training alternatives, will contribute to the expanding demand. Individuals are becoming more aware of various advanced products that are being utilized for providing better services, leading to the expansion of the market in this region. The above-mentioned factors further proves the dominance of North America on a global scale.
The major global players in the virtual and augment reality in healthcare market include Real Response, Microsoft, Laerdal Medical, CAE Healthcare Inc., GE HealthCare, Koninklijke Philips N.V., Fundamental Surgery, ImmersiveTouch, Inc., PrecisionOS and Atheer, Inc among others.
Russia Ukraine Conflict Analysis
Due to the low prevalence as well as absence of major market participants in this region, it is predicted that the Russia-Ukraine conflict will not have a significant effect on the worldwide virtual and augment reality in healthcare market. The growth of the global virtual and augment reality in healthcare market, however, is anticipated to be relatively unaffected by the import and export of raw materials over the forecast period.
The global virtual and augment reality in healthcare market report would provide approximately 53 tables, 54 figures and 195 Pages.
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