세계의 이벤트 관리 소프트웨어 시장은 2022년에 71억 달러에 달했으며, 2023-2030년의 예측 기간 중 14.6%의 CAGR로 성장하며, 2030년에는 148억 달러에 달할 것으로 예측되고 있습니다.
이벤트의 복잡성이 증가함에 따라 이벤트 계획 및 관리 프로세스에 대한 수요가 증가하고 있습니다. 이벤트 관리 소프트웨어는 등록, 발권, 스케줄링, 커뮤니케이션과 같은 다양한 작업을 자동화하는 자동화 툴을 제공하여 이벤트 주최자가 시간과 리소스를 절약할 수 있도록 도와줍니다. 이벤트 매니저가 고용되어 있습니다.
기술의 급속한 발전으로 인해 이벤트 관리 솔루션의 발전이 가속화되고 있습니다. 모바일 앱, 가상현실, 증강현실과 같은 클라우드 기반 플랫폼, 이러한 기술은 이벤트가 계획되고 실행되고 경험되는 방식을 변화시켰습니다. 이러한 요인들이 시장 성장을 가속하고 있습니다.
북미는 급속한 도시화, 인구 증가, 가상 이벤트 수요 증가를 촉진하는 기술 발전으로 인해 세계 이벤트 관리 소프트웨어 시장의 1/3 이상을 차지하는 성장 지역 중 하나입니다. 이벤트 관리 소프트웨어는 기업이 보다 효과적으로 이벤트를 계획하고 실행할 수 있도록 도와줍니다.
가상 플랫폼은 지역적 제약 없이 세계 청중에게 이벤트를 전달할 수 있게 해줍니다. 국내의 다양한 지역에서 참석자들이 참여할 수 있으며, 행사의 도달 범위와 영향력을 확대할 수 있습니다. 가상 이벤트 개최는 장소 대여, 여행, 숙박 및 기타 물류와 관련된 추가 비용이 들지 않기 때문에 실제 행사를 개최하지 않아도 비용 효율적일 수 있습니다.
예를 들어 2023년 8월 4일, 토론토에 본사를 둔 이벤트 관리 소프트웨어 프로바이더인 EventMobi는 Andreessen Horowitz가 지원하는 온라인 이벤트 플랫폼인 Run The World의 인수를 발표했습니다. 이번 인수는 EventMobi가 제공하는 서비스를 강화하고, 다양한 이벤트 형식에서 업계 리더로서의 입지를 강화하기 위한 것입니다.
가상 프로모션 트렌드는 이벤트 관리 소프트웨어의 성장에 큰 기여를 하고 있습니다. 기업이 가상 이벤트와 프로모션을 더욱 수용함에 따라 이러한 경험을 간소화하고 강화하기 위한 고급 소프트웨어 솔루션에 대한 수요가 급증하고 있으며, 가상 프로모션으로의 전환은 이벤트 관리 소프트웨어의 사용자 기반을 확대할 뿐만 아니라 현대의 이벤트 계획 및 프로모션의 발전된 상황을 보여줍니다. 이벤트 계획 및 프로모션의 진화한 상황을 강조하고 있습니다.
가성비와 쉽게 측정할 수 있는 투자매출률의 매력으로 인해 많은 주최자들이 가상 이벤트의 매력을 느끼고 있으며, 칼투라(Kaltura)의 조사에 따르면 마케팅 담당자의 40%가 2023년까지 가상 이벤트 전략을 수립하고 있고, 18%는 18%는 하이브리드 이벤트를 선택하고 있는 것으로 나타났습니다.
협업을 통해 기업은 각각의 전문 솔루션을 통합하여 다양한 툴와 기능을 제공하는 종합적인 플랫폼을 구축할 수 있습니다. 이를 통해 이벤트 주최자는 하나의 소스에서 모든 기능을 이용할 수 있으며, 워크플로우를 간소화하고 전체 이벤트 계획 및 실행 프로세스를 강화할 수 있습니다. 각사의 강점을 결합하여 기업은 기술을 개발하고, 이러한 혁신은 아이디어 교환을 촉진합니다.
예를 들어 2023년 6월 21일, 이벤트 관리 및 행사장 등록 솔루션의 선도기업인 Xtag는 가상/하이브리드 이벤트의 주요 플랫폼인 Zoom Events와 전략적 파트너십을 체결했다고 발표했습니다. 이번 협력은 하이브리드 및 대면 이벤트 프로세스의 모든 영역을 포괄하는 종합적인 이벤트 솔루션을 제공하는 것을 목표로 하며, 이를 통해 Zoom Events는 이벤트 주최자에게 이벤트 계획이 원활하게 통합된 통합 솔루션을 제공할 수 있게 되었습니다. 통합 솔루션을 제공할 수 있게 되었습니다.
많은 이벤트 관리 소프트웨어 솔루션은 특정 소프트웨어에 한정된 다양한 사용자 정의 옵션을 제공하므로 사용자는 소프트웨어의 기능에 의해 제한되는 사용자 정의의 특정 측면을 찾을 수 있습니다.
다른 기술과 마찬가지로 이벤트 관리 소프트웨어도 기술적 결함, 다운타임, 호환성 문제가 발생할 수 있으며, 이러한 기술적 문제를 신속하게 해결하지 못하면 이벤트 계획과 실행에 지장을 초래할 수 있습니다. 호환성 문제는 이벤트 관리 소프트웨어가 다른 주최자의 툴 및 시스템과 원활하게 통합되지 않을 때도 발생하며, 이는 데이터 불일치, 비효율성 및 정보 전달 오류로 이어질 수 있습니다.
Global Event Management Software Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 14.8 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.
As the complexity of events is continuously growing, so there is rising demand for event planning and management process. Event management software offers automation tools that automate various task like registration, ticketing, scheduling and communication that helps event organizer to save time and resources. According to Zippia career experts, there are 44,554 event managers are currently employed in U.S.
The rapid advancement in the growth of technology which led to increased development of event management solutions. Cloud-based platforms such as mobile apps, virtual reality and augmented reality these technologies transformed the way events that are planned, executed and experienced these factors boost the growth of the market.
North America is among the growing regions in the global event management software market covering more than 1/3rd of the market due to the rapid urbanization, population growth and technological advancement that drives rising virtual event demands. Event management software helps business plan and executes event more effectively.
Virtual platforms enable events to reach a global audience without geographical constraints. Attendees from different parts of the country can participate and broaden the event's reach and impact. Hosting a virtual event is often cost-effective without organizing the physical events, as there is no extra expense related to venue rentals, travel, accommodations and other logistics aspects.
For instance, on 4 August 2023, EventMobi, a Toronto-based event management software provider announced its acquisition of Run The World, an online event platform backed by Andreessen Horowitz. The acquisition is aimed at enabling EventMobi to enhance its offerings, expand its reach and strengthen its position as an industry leader in diverse event formats.
The escalating trend towards virtual promotions has significantly contributed to the growth of event management software. As businesses increasingly embrace virtual events and promotions, the demand for advanced software solutions to streamline and enhance these experiences has surged and this shift towards virtual promotions not only expanded the user base for event management software but has also underscored its evolving landscape of modern event planning and promotion.
The allure of affordability and easily measurable return on investment has enhanced the appeal of virtual events, prompting a substantial number of organizers to embrace this format. According to research from Kaltura company revealed that 40% of marketers are strategizing virtual events for 2023, with 18% opting for hybrid events.
Collaboration allows companies to integrate their specialized solutions and creates comprehensive platforms that offer a wide range of tools and features and this enables event organizers to access a complete suite of functionalities from a single source, streamlining their workflow and enhancing the overall event planning and execution process. By combining their strengths, companies develop technologies and these innovations fosters the exchange of ideas.
For instance, on 21 June 2023, Xtag, a prominent global player in event management and onsite registration solutions, announced a strategic partnership with Zoom Events, a leading platform for virtual and hybrid events and this collaboration aims to offer comprehensive event solutions covering the full spectrum of hybrid and in-person events processes, this collaboration empowers Zoom Events to present event organizers with a unified solution that seamlessly incorporates event planning.
Event management software requires new users to learn new tools and interfaces and this could be challenging specifically for individuals whose backgrounds are not in tech may result in steeper learning during the initial stage of implementation, while many event management software solutions offer various customization options that limit into specific software, so user finds certain aspects of customizations that is restricted by software capabilities.
Like any technology, event management software can experience technical glitches, downtime or compatibility issues and these technical challenges can disrupt event planning and execution if not promptly addressed. Compatibility problems can also arise when event management software does not integrate smoothly with other organizers' tools or systems, this can lead to data discrepancies, inefficiencies or errors in information transfer.
The global event management software market is segmented based on component, deployment, organization size, end-user and region.
The software solutions segment holds a major share of around 1/3rd of the global event management software market. Software solutions offer a personalized registration experience and provide easy access to event information through mobile apps, these features enhance the overall experience of attendees that leads to had higher satisfaction rates and increased attendee. Event management software collects and stores data about attendees which can be used later by companies for advertising their market.
For instance, on 24 May 2023, Cvent, a prominent provider of technology solutions for meetings, events and hospitality, introduced its AI Writing Assistant software and this cutting-edge tool harnesses the capabilities of generative AI technology within the Cvent platform to facilitate the creation of high-quality content efficiently. By using natural language processing, the AI Writing Assistant aids event professionals and marketers in generating compelling event content for emails, websites, session descriptions and more.
Asia-Pacific is among the growing regions in the global event management software market covering around 1/4th of the market. The COVID-19 pandemic accelerated the adoption of virtual and hybrid events in Asia-Pacific. Event management software plays a crucial role in facilitating the organization of such events by providing features like online registration, virtual networking, live streaming and interactive sessions. Event management companies are increasing their focus on providing enhanced experience to users.
For instance, on 1 August 2022, Vela Software Group, operating through its subsidiary Vela Asia Pacific, recently completed the acquisition of MemNet assets from OMNI Software Solutions and this acquisition has led to the establishment of Memnet Solutions Pty Ltd. MemNet, a comprehensive membership and event management platform, serves associations, charities, unions and clubs.
The major global players include: Cvent, Aventri, Eventbrite, Ungerboeck, XING Events, Hopin, Bizzabo, RainFocus, ACTIVE Network and EventMobi.
The demand for virtual event management tools, including registration platforms, live streaming capabilities, virtual exhibitor spaces and attendee engagement features, surged as event organizers sought solutions to replicate physical events in a digital format. The pandemic forces event management companies to rethink on the event platforms and also leads to organizing hybrid events.
For instance, on 15 March 2023, amid the COVID-19 pandemic, Hubilo, an event management platform that had previously generated Rs 8 crore in revenue, faced a sudden halt in its income due to the cessation of physical events. Hubilo's existing commitment to a project provided a silver lining. The company underwent a successful transition from physical to virtual event management, preserving its operations and subsequently planning the launch of a 2.0 version.
AI algorithms can analyze attendee preferences and behaviors to provide personalized event recommendations and experiences and this includes suggesting relevant sessions, speakers and networking opportunities tailored to individual interests, improving attendee engagement. AI-powered chatbots and virtual assistance handles inquiries and registration of events and also provide information related to events.
For instance, on 9 May 2023, Eventbrite, a prominent event management and ticketing website, unveiled new tools powered by GPT technology to simplify and expedite various aspects of event planning, these tools will be rolled out this month and are designed to assist event creators in tasks such as crafting event pages, email campaigns and social media ads. According to Julia Hartz, the co-founder of Eventbrite, the corporation of AI into their platform aligns their commitment and supports event creators and attendees.
AI can identify unusual patterns and behaviors that may indicate security threats or fraudulent activities, enhancing event security and protecting both attendees and organizers. Facial recognition technology, driven by AI, can quickly scan and match attendees against watchlists or databases of known individuals with criminal records or security concerns and this helps identify unauthorized individuals attempting to enter the event.
The geopolitical tension rise between Russia and Ukraine led to an increase in broader economic and political uncertainties, these uncertainties impact global markets that include the technologies sector which potentially affects investments and business decisions and customer preferences. Trade disruptions caused by conflicts impacts the supply chain management system globally.
Due to travel restrictions and safety concerns, there could be an increased demand for virtual events, webinars and online conferences and this might prompt event management software providers to enhance their virtual event capabilities and offer features tailored for such events. As travel becomes more challenging so event organizers and participants rely on remote collaboration tools.
The global event management software market report would provide approximately 69 tables, 66 figures and 201 Pages.
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