세계의 충성도 관리 시장 : 기업 개요, 규모, 점유율, 성장률, 동향, 예측
Global Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025
상품코드 : 651210
리서치사 : Data Bridge Market Research Private Limited
발행일 : 2018년 05월
페이지 정보 : 영문
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한글목차

세계의 충성도 관리(Loyalty Management) 시장에 대해 조사했으며, 시장 정의와 개요, 시장 성장에 대한 각종 영향요인 및 시장 기회, 솔루션·도입 방식·조직 규모·산업·제공 내용·지역별 동향, 시장 규모 추정과 예측, 기업 상황과 시장 점유율, 주요 제조업체 개요 등의 정보를 전해드립니다.

제1장 서론

제2장 시장 세분화

제3장 시장 개요

제4장 주요 요약

제5장 주요 조사 결과

제6장 충성도 관리 시장 분석과 예측 : 솔루션별

제7장 충성도 관리 시장 분석과 예측 : 도입 방식별

제8장 충성도 관리 시장 분석과 예측 : 조직 규모별

제9장 충성도 관리 시장 분석과 예측 : 산업별

제10장 충성도 관리 시장 분석과 예측 : 제공 내용별

제11장 충성도 관리 시장 분석과 예측 : 지역별

제12장 기업 상황

제13장 기업 개요

제14장 관련 보고서

KSM 18.06.21
영문 목차

영문목차

Global loyalty management market is expected to reach USD 7,650.48 million by 2025 and is projected to register a healthy CAGR of 21.3% in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Based on solution, the market is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 58.0% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The global loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand loyalty management market segment is expected to grow at the highest CAGR in the forecast period.

The global loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, large enterprises segment is expected to dominate the loyalty management market in the forecast period 2018 to 2025. However, small & medium-sized enterprises segment is expected to grow at the highest CAGR of 22.2% and is expected to reach USD 2,546.29 million in 2025.

The global loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the loyalty management market with highest market share.

The global loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.

Based on geography, the market is segmented 5 geographical regions:

North America

Europe

Asia-Pacific

South America

Middle East and Africa

Global loyalty management market competition by top players include -

Comarch SA dominated the loyalty management market accounting largest market share followed by AIMIA Inc., ICF Inc. Epsilon along with other players such as

Oracle

SAP SE

IBM Corporation

AIMIA Inc.

Comarch SA

Bond Brand Loyalty Inc

Brierley+Partners

TABLE OF CONTENTS

1 INTRODUCTION 22

2 MARKET SEGMENTATION 26

3 MARKET OVERVIEW 34

4 EXECUTIVE SUMMARY 43

5 PREMIUM INSIGHTS 46

6 GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION 49

7 GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 57

8 GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 62

9 GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL 67

10 GLOBAL LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY 77

11 GLOBAL LOYALTY MANAGEMENT MARKET BY GEOGRAPHY 86

12 GLOBAL LOYALTY MANAGEMENT MARKET, COMPANY LANDSCAPE 244

13 COMPANY PROFILES 248

14 RELATED REPORTS 271

(주)글로벌인포메이션 02-2025-2992 koreainfo@gii.co.jp
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