AVOD 서비스 시장 : 컨텐츠 유형별, 플랫폼 유형별, 장르별, 디바이스별, 광고 형식별, 지역별
AVOD Services Market, By Content Type, By Platform Type, By Genre, By Device, By Advertising Format, By Geography
상품코드
:
1741355
리서치사
:
Coherent Market Insights
발행일
:
2025년 03월
페이지 정보
:
영문
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AVOD 서비스 시장은 2025년 366억 4,000만 달러, 2032년에는 928억 2,000만 달러에 이를 것으로 예측되며, 2025-2032년 연평균 복합 성장률(CAGR)은 14.2%를 나타낼 전망입니다.
| 분석 범위 |
분석 상세 |
| 기준 연도 |
2024년 |
시장 규모(2025년) |
366억 4,000만 달러 |
| 실적 데이터 |
2020-2024년 |
예측 기간 |
2025-2032년 |
| 예측 기간 CAGR(2025-2032년) |
14.20% |
예측 금액(2032년) |
928억 2,000만 달러 |
AVOD 서비스는 전문적으로 제작된 컨텐츠를 제공하는 광고가 포함된 플랫폼으로, 넷플릭스나 훌루(Hulu)가 대표적인 예입니다. AVOD는 스포츠 팀과 리그들 사이에서 인기가 높아지고 있으며, 그들은 플랫폼을 사용하여 비하인드 스토리를 제작하거나 라이브 이벤트를 스트리밍하는 등 다양한 컨텐츠를 제작하고 있습니다. 이를 통해 광고를 통해 더 많은 수익을 얻을 수 있습니다.
시장 역학:
디지털 비디오 소비 증가, 광고 비용의 변화, 크리에이터의 컨텐츠 수익화가 예측 기간 동안 세계 AVOD 서비스 시장의 성장을 가속할 것으로 예측됩니다. 또한, 경쟁 환경과 오리지널 컨텐츠도 예측 기간 동안 세계 AVOD 서비스 시장의 성장을 가속할 것으로 예측됩니다. 세계 도달 범위 및 현지화, 모바일과 스마트 TV의 통합, 파트너십 및 컨텐츠 계약, 광고 기술의 발전은 예측 기간 동안 세계 AVOD 서비스 시장에 성장 기회를 제공할 것으로 예측됩니다.
그러나 광고 피로도와 시청자 혼란, 광고 차단 및 광고 회피, 프라이버시에 대한 우려와 규제가 예측 기간 동안 AVOD 서비스 시장의 성장을 저해할 것으로 예측됩니다.
본 보고서의 주요 특징
- 세계의 AVOD 서비스 시장을 상세하게 분석하고, 2024년을 기준 연도로 하여 예측 기간(2025-2032년) 시장 규모와 CAGR을 조사하여 전해드립니다.
- 또한, 각 부문의 잠재적 수익 기회를 밝히고, 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
- 또한, 시장 촉진 및 억제요인 및 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 업체들의 경쟁 전략 등에 대한 중요한 고찰을 제공합니다.
- 세계 AVOD 서비스 시장의 주요 기업 프로파일을 기업 개요, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등 다양한 매개 변수를 기반으로 정리하여 수록하였습니다.
- 이 보고서의 통찰력을 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 제휴, 시장 확대, 마케팅 전략에 대한 정보에 입각한 의사결정을 내릴 수 있습니다.
- 세계 AVOD 서비스 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 시장 진출기업, 재무 분석가 등 다양한 이해관계자를 대상으로 합니다.
- 이해관계자들은 세계 AVOD 서비스 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.
목차
제1장 분석 목적과 전제조건
제2장 시장 전망
- 보고서 설명
- 주요 요약
- Coherent Opportunity Map(COM)
제3장 시장 역학, 규제 및 동향 분석
- 시장 역학
- 영향 분석
- 주요 하이라이트
- 규제 시나리오
- 제품 발매 및 승인
- PEST 분석
- Porter의 Five Forces 분석
- 인수합병(M&A) 시나리오
제4장 세계의 AVOD 서비스 시장 : 신형 코로나바이러스(COVID-19) 팬데믹의 영향
- COVID-19 역학
- 공급측과 수요측 분석
- 경제에 대한 영향
제5장 세계의 AVOD 서비스 시장 : 컨텐츠 유형별(2020-2032년)
- 필름
- TV 프로그램
- 오리지널 시리즈
- 뉴스
- 스포츠
- 사용자 생성 컨텐츠(UGC)
제6장 세계의 AVOD 서비스 시장 : 플랫폼 유형별(2020-2032년)
- 스탠드얼론형 AVOD 플랫폼
- 각종 스트리밍 서비스용 AVOD 제공
- AVOD 대응 소셜미디어 플랫폼
제7장 세계의 AVOD 서비스 시장 : 장르별(2020-2032년)
- 드라마
- 코미디
- 액션 및 어드벤처
- 호러 및 스릴러
- 로맨스
- SF 및 판타지
- 다큐멘터리
- 애니메이션
제8장 세계의 AVOD 서비스 시장 : 디바이스별(2020-2032년)
- 모바일 디바이스(스마트폰, 태블릿)
- 데스크톱 및 랩톱
- 스마트 TV
- 스트리밍 디바이스(예 : Roku, Amazon Fire TV, Apple TV)
제9장 세계의 AVOD 서비스 시장 : 광고 형식별(2020-2032년)
- 프리롤 광고
- 미드롤 광고
- 포스트롤 광고
- 배너 광고
- 인터랙티브 광고
- 네이티브 광고
제10장 세계의 AVOD 서비스 시장 : 지역별(2020-2032년)
- 북미
- 미국
- 캐나다
- 유럽
- 독일
- 영국
- 프랑스
- 이탈리아
- 러시아
- 기타 유럽
- 아시아태평양
- 중국
- 인도
- 일본
- ASEAN
- 호주
- 한국
- 기타 아시아태평양
- 라틴아메리카
- 브라질
- 멕시코
- 아르헨티나
- 기타 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카공화국
- 기타 중동 및 아프리카
제11장 경쟁 구도
- YouTube(Google)
- Hulu(Disney)
- Peacock(NBCUniversal)
- Tubi(Fox Corporation)
- Pluto TV(ViacomCBS)
- IMDb TV(Amazon)
- Roku Channel(Roku)
- Crackle(Chicken Soup for the Soul Entertainment)
- Xumo(Comcast)
- Vudu(Walmart)
- The Roku Channel(Roku)
- Popcornflix(Screen Media Ventures)
- MX Player(Times Internet)
- Voot(ViacomCBS)
제12장 섹션
LSH
영문 목차
AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.
| Report Coverage |
Report Details |
| Base Year: |
2024 |
Market Size in 2025: |
USD 36.64 Bn |
| Historical Data for: |
2020 To 2024 |
Forecast Period: |
2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: |
14.20% |
2032 Value Projection: |
USD 92.82 Bn |
AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.
Market Dynamics:
Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.
However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.
Key features of the study:
- This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation)
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market
Detailed Segmentation:
- Global AVOD Services market, By Content Type:
- Electrical Safety Training and Certification
- Electrical Safety Audits and Inspections
- Electrical Safety Equipment (PPE)
- Electrical Safety Software and Monitoring Systems
- Electrical Safety Consulting and Advisory Services
- Global AVOD Services market, By Platform Type:
- Manufacturing
- Construction
- Energy and Utilities
- Healthcare
- IT and Telecommunications
- Transportation
- Oil and Gas
- Others
- Global AVOD Services market, By Demographics:
- In-House AVOD Services Teams
- Third-Party Safety Consulting Firms
- Equipment Manufacturers Offering Safety Solutions
- Technology Providers for Safety Monitoring Systems
- Government Agencies and Regulatory Bodies
- Global AVOD Services market, By Genre:
- Power Distribution and Substations
- Industrial Machinery and Equipment
- Electrical Installations in Buildings and Infrastructure
- Power Generation (Renewable and Conventional)
- Electrical Maintenance and Repairs
- Global AVOD Services market, By Device:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
- Global AVOD Services market, By Advertising Format:
- National Electrical Code (NEC)
- International Electrotechnical Commission (IEC) Standards
- Occupational Safety and Health Administration (OSHA) Regulations
- Other Local and International Safety Standards
- Global AVOD Services market, By AVOD Services market, By Language:
- Hardware
- Software
- Services
- Global AVOD Services market, By Revenue Model:
- Pure AVOD (100% ad-supported)
- Hybrid (combination of AVOD and subscription-based revenue)
- Freemium (basic access is free, but premium features are paid)
- Global AVOD Services market, By User Engagement:
- Active users (regularly accessing content)
- Occasional users (intermittent usage)
- Churn rate (percentage of users who stop using the service)
- Global AVOD Services market, By Content Licensing:
- Exclusive content (originals and exclusive rights)
- Non-exclusive content (shared with other platforms)
- Licensed content from third-party providers
- Global AVOD Services market, By Ad Targeting Criteria:
- Demographic targeting (age, gender, location)
- Behavioral targeting (user preferences, viewing history)
- Contextual targeting (content relevance)
- Interest-based targeting (based on user interests)
- Global AVOD Services market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- YouTube (Google)
- Hulu (Disney)
- Peacock (NBCUniversal)
- Tubi (Fox Corporation)
- Pluto TV (ViacomCBS)
- IMDb TV (Amazon)
- Roku Channel (Roku)
- Crackle (Chicken Soup for the Soul Entertainment)
- Xumo (Comcast)
- Vudu (Walmart)
- The Roku Channel (Roku)
- Popcornflix (Screen Media Ventures)
- MX Player (Times Internet)
- Voot (ViacomCBS)
- Tubi TV (Fox Corporation)
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Content Type
- Market Snippet, By Platform Type
- Market Snippet, By Genre
- Market Snippet, By Device
- Market Snippet, By Advertising Format
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Increasing Digital Video Consumption
- Shift in Advertising Spending
- Content Monetization for Creators
- Competitive Landscape and Original Content
- Ad Fatigue and Viewer Disruption
- Ad Blocking and Ad Avoidance
- Privacy Concerns and Regulation
- Global Reach and Localization
- Mobile and Smart TV Integration
- Partnerships and Content Agreements
- Ad Tech Advancements
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Movies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- TV Shows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Original Series
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- News
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- User-Generated Content (UGC)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Standalone AVOD platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- AVOD offerings within broader streaming services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- AVOD-supported social media platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Drama
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Comedy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Action/Adventure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Horror/Thriller
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Romance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Sci-Fi/Fantasy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Documentary
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Animation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Mobile devices (smartphones, tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Desktop and laptops
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Pre-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Mid-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Post-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Banner ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Interactive ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Native ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
- US
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
- GCC Countries
- South Africa
- Rest of Middle East and Africa
11. Competitive Landscape
- YouTube (Google)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Hulu (Disney)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Peacock (NBCUniversal)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Tubi (Fox Corporation)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Pluto TV (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- IMDb TV (Amazon)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Crackle (Chicken Soup for the Soul Entertainment)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Xumo (Comcast)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Vudu (Walmart)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- The Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Popcornflix (Screen Media Ventures)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- MX Player (Times Internet)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Voot (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
12. Section
- Research Methodology
- About us
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