[시장보고서]디지털 사이니지 시장 : 유형별, 구성 요소별, 기술별, 용도별, 장소별, 컨텐츠 카테고리별, 사이즈별, 지역별

디지털 사이니지 시장 : 유형별, 구성 요소별, 기술별, 용도별, 장소별, 컨텐츠 카테고리별, 사이즈별, 지역별

Digital Signage Market, By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size, And By Geography

상품코드 : 1741303

리서치사 : Coherent Market Insights

발행일 : 2025년 03월

페이지 정보 : 영문

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한글목차

샘플 요청 목록에 추가

디지털 사이니지 시장은 2025년에는 307억 4,000만 달러로 추정되고, 2032년에는 520억 달러에 이를 것으로 예측되고, 2025-2032년까지의 연평균 성장률(CAGR)은 7.8%를 나타낼 것으로 전망됩니다.

보고 범위		보고서 세부정보
기준 연도	2024년	시장 규모(2025년)	307억 4,000만 달러
실적 데이터	2020-2024년	예측 기간	2025-2032년
예측기간 CAGR(2025-2032년)	7.80%	가치 예측(2032년)	520억 달러

세계의 디지털 사이니지 시장이란, 광고, 정보 발신, 인터랙티브 체험에 사용되는 디지털 디스플레이나 스크린의 작성, 배포, 관리에 관련된 산업을 가리킵니다. 하드웨어 비용 저하, 매력적이고 인터랙티브한 비주얼 커뮤니케이션에 대한 수요가 높아짐에 따라, 최근 큰 성장을 이루고 있습니다.

시장 역학

합리적인 가격의 Ultra HD 디지털 사이니지 솔루션을 고객에게 제공하기 위해 소프트웨어와 미디어 플레이어을 통합한 4K 디지털 사이니지 디스플레이에 대한 수요 증가가 시장 성장을 가속할 것으로 예측됩니다. 또한 고해상도와 4K 디스플레이, 유연한 접속성을 갖춘 소형 디바이스에 의해 DisplayPort 수요가 증가하고 있습니다.

그러나 높은 초기 투자가 시장 성장을 방해할 것으로 예측됩니다.

이 조사의 주요 특징

본 보고서에서는 세계의 디지털 사이니지 시장을 상세하게 분석하여 2024년을 기준연도로 한 예측기간 2025-2032년 시장 규모 및 복합연간 성장률(CAGR%)을 제공합니다.
또한 다양한 부문에서 잠재적인 수익 기회를 밝혀 이 시장의 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 발매 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채용하는 경쟁 전략 등에 관한 주요 인사이트도 제공합니다.
기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등의 파라미터에 근거해, 세계의 디지털 사이니지 시장 주요 기업을 프로파일 하고 있습니다.
이 보고서로부터의 인사이트에 의해 마케팅 담당자나 기업의 경영진은 향후 제품 발매, 유형 업그레이드, 시장 확대, 마케팅 전술에 관한 정보에 근거한 의사 결정을 실시할 수 있습니다.
세계의 디지털 사이니지 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 참가자, 재무 분석가 등 이 업계의 다양한 이해 관계자에 대응하고 있습니다.
이해관계자는 세계의 디지털 사이니지 시장을 분석할 때 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.

시장 역학
- 성장 촉진요인
다양한 분야의 맞춤형 디지털 사이니지 솔루션 수요 증가
4K 디지털 사이니지 수요 증가
- 성장 억제요인
고액의 초기 투자
- 기회
디지털 사이니지 기술 솔루션의 진보
기술적으로 고도의 디지털 사이니지 수요 증가
영향 분석
주요 하이라이트
규제 시나리오
제품 출시/승인
PEST 분석
PORTER's 분석
합병과 인수 시나리오

제4장 세계의 디지털 사이니지 시장 - COVID-19 팬데믹의 영향

COVID-19 역학
공급측과 수요측의 분석
경제에 미치는 영향

제5장 세계의 디지털 사이니지 시장, 유형별(2020-2032년)

비디오 월
비디오 스크린(투명 LED 스크린)
디지털 포스터
키오스크
기타

제6장 세계의 디지털 사이니지 시장, 구성 요소별(2020-2032년)

하드웨어
소프트웨어
서비스

제7장 세계의 디지털 사이니지 시장, 기술별(2020-2032년)

LCD
LED
프로젝션

제8장 세계의 디지털 사이니지 시장, 용도별(2020-2032년)

소매
접객
엔터테인먼트
경기장 및 운동장
기업
은행
헬스케어
교육
운송

제9장 세계의 디지털 사이니지 시장, 장소별(2020-2032년)

점내
점외

제10장 세계의 디지털 사이니지 시장, 컨텐츠 카테고리별(2020-2032년)

방송
뉴스
날씨
스포츠
기타
비방송

제11장 세계의 디지털 사이니지 시장, 사이즈별(2020-2032년)

32인치 이하
32-52인치
52인치 이상

제12장 세계의 디지털 사이니지 시장, 지역별(2020-2032년)

북미
유럽
아시아태평양
라틴아메리카
중동 및 아프리카

제13장 경쟁 구도

Samsung Electronics
Daktronics
Exceptional 3D
LG Electronics
Panasonic Corporation
Sony Corporation
Leyard Optoelectronic Co. Ltd.
Scala
E Ink Holdings Inc.
Deepsky Corporation Ltd.
Intel Corporation
Microsoft Corporation

제14장 섹션

조사 방법
출판사에 대해

KTH

영문 목차

영문목차

Digital Signage Market is estimated to be valued at USD 30.74 Bn in 2025 and is expected to reach USD 52.00 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 30.74 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.80%	2032 Value Projection:	USD 52.00 Bn

Global digital signage market refers to the industry that involves in the creation, deployment, and management of digital displays or screens that are used for advertising, information dissemination, and interactive experiences. Digital signage utilizes various technologies such as LCD, LED, OLED, and projection to display content such as images, videos, text, and interactive elements. The digital signage market has witnessed significant growth in recent years due to advancements in display technology, declining hardware costs, and increasing demand for engaging and interactive visual communication. It offers businesses and organizations a powerful medium to engage with their target audience, deliver personalized messaging, promote products and services, enhance brand awareness, and improve customer experiences.

Market Dynamics:

Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Further, there has been increased demand for DisplayPort, owing to displays with higher resolution and 4K, along with smaller devices with flexible connectivity.

However, high initial investment is expected to hamper the market growth

Key features of the study:

This report provides in-depth analysis of the global digital signage market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global digital signage market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global digital signage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital signage market

Detailed Segmentation:

Global Digital Signage Market, By Type:
- Video Walls
- Video Screens (Transparent LED Screens)
- Digital Poster
- Kiosks
- Others
Global Digital Signage Market, By Component:
- Hardware
- Software
- Service
Global Digital Signage Market, By Technology:
- LCD
- LED
- Projection
Global Digital Signage Market, By Application:
- Retail
- Hospitality
- Entertainment (Stadiums & Playgrounds)
- Corporate
- Banking
- Healthcare
- Education
- Transportation
Global Digital Signage Market, By Location:
- In-Store
- Out-Store
Global Digital Signage Market, By Content Category:
- Broadcast
- News
- Weather
- Sports
- Others
- Non-broadcast
Global Digital Signage Market, By Size:
- Below 32 Inches
- 3252 Inches
- Above 52 Inches
Global Digital Signage Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles:
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By Technology
- Market Snippet, By Application
- Market Snippet, By Location
- Market Snippet, By Content Category
- Market Snippet, By Size
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Increasing demand for customized digital signage solutions in different sectors
Increasing demand for 4k digital signage
- Restraints
High initial investments
- Opportunity
Advancement in the digital signage technology solution
Growing demand for technologically advanced digital signage
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Digital Signage Market- Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Digital Signage Market, By Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Video Walls
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Video Screens ( Transparent LED Screens)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Digital Poster
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Kiosks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Digital Signage Market, By Component, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hardware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Digital Signage Market, By Technology, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
LCD
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
LED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Projection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Digital Signage Market, By Application, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032 ,(US$ Bn)
Stadiums & Playgrounds
Corporate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Banking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Transportation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Digital Signage Market, By Location, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
In-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Out-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global Digital Signage Market, By Content Category, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
Broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
News
Weather
Sports
Others
Non-broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

11. Global Digital Signage Market, By Size, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
Below 32 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
32-52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Above 52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

12. Global Digital Signage Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country, 2021-2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.K.
  - Germany
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East and Africa

13. Competitive Landscape

Samsung Electronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Daktronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Exceptional 3D
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
LG Electronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Sony Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Leyard Optoelectronic Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Scala
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
E Ink Holdings Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Deepsky Corporation Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Intel Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

14. Section

Research Methodology
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