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Laundry Capsules Market, By Product Type, By Fragrance, By Functionality, By Laundry Type, By Packaging Size, By Distribution Channel, By Consumer Segment, By Eco-Friendly Features, By Branding and Marketing, By Geography
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Procter & Gamble Co.
Henkel AG & Co. KGaA
Unilever PLC
Reckitt Benckiser Group PLC
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Kao Corporation
Lion Corporation
The Clorox Company
McBride plc
C. Johnson & Son, Inc.
Seventh Generation, Inc.(Unilever)
Nice Group
Nirma Limited
Liby Enterprise Group Co., Ltd.
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Laundry Capsules Market is estimated to be valued at USD 5.75 Bn in 2025 and is expected to reach USD 10.85 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.5% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
USD 5.75 Bn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
9.50%
2032 Value Projection:
USD 10.85 Bn
A translucent layer covers laundry capsules that contain liquid detergent. Small packets of concentrated detergent called "laundry capsules" are used to wash garments. These little containers often contain water-soluble pouches that may also contain softeners and other laundry goods in addition to washing detergent. Liquitabs, often known as laundry detergent packs, are water-soluble pouches that contain highly concentrated liquid detergent, fabric softener, and other laundry goods. In practically all modern applications, capsules are composed of a concentrated mixture of surfactants and other cleaning agents enclosed in a water-soluble film.
Market Dynamics:
The rising demand from the textile industries and the rising expectations of hotels to maintain service standards will continue to fuel demand of the global Laundry Capsules market over the forecast period. Growing modernization and technical developments in manufacturing processes will create new opportunities for the Laundry Capsules market. The businesses in the laundary capsule industry are concentrating on cutting-edge work to build new equations to create unique aroma to be added to laundary capsules. The rapidly growing FMCG sector and evolving sales platforms that prioritize untapped markets will continue to fuel demand of the global Laundry Capsules market over the forecast period.
The growing worries over an increase in the number of children ingesting the capsules is expected to hamper growth of the global Laundry Capsules market over the forecast period.
Key features of the study:
This report provides in-depth analysis of the global Laundry Capsules market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global Laundry Capsules market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S.C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global Laundry Capsules market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Laundry Capsules market
Detailed Segmentation:
By Product Type:
Single-chamber capsules
Multi-chamber capsules
Liquid-filled capsules
Powder-filled capsules
By Fragrance:
Fragrance-free
Fresh scents
Floral scents
Fruity scents
Other custom scents
By Functionality:
Stain removal
Brightening
Whitening
Fabric softening
Odor elimination
All-in-one (multiple functions in a single capsule)
By Laundry Type:
Regular laundry
Delicate/sensitive fabrics
Baby/infant laundry
Woolens and fine garments
Sportswear and activewear
By Packaging Size:
Small packs (few capsules)
Medium packs (standard household use)
Large packs (bulk or commercial use)
By Distribution Channel:
Supermarkets and hypermarkets
Convenience stores
Online retailers
Specialty stores
Others
By Consumer Segment:
Household consumers
Commercial/industrial consumers (laundromats, hotels, etc.)
By Eco-Friendly Features:
Biodegradable materials
Environmentally friendly packaging
Low water usage
Low carbon footprint
By Branding and Marketing:
Premium/High-end brands
Affordable/mass-market brands
Eco-friendly/green brands
By Region:
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Company Profile:
Procter & Gamble Co.
Henkel AG & Co. KGaA
Unilever PLC
Reckitt Benckiser Group PLC
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Kao Corporation
Lion Corporation
The Clorox Company
McBride plc
S. C. Johnson & Son, Inc.
Seventh Generation, Inc. (Unilever)
Nice Group
Nirma Limited
Liby Enterprise Group Co., Ltd.
Table of Contents
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Laundry Capsules, By Product Type
Market Laundry Capsules, By Fragrance
Market Laundry Capsules, By Functionality
Market Laundry Capsules, By Laundry Type
Market Laundry Capsules, By Packaging Size
Market Laundry Capsules, By Distribution Channel
Market Laundry Capsules, By Consumer Segment
Market Laundry Capsules, By Eco-Friendly Features
Market Laundry Capsules, By Branding and Marketing
Market Laundry Capsules, By region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Rising demand from the textile industries
Rising expectations of hotels to maintain service standards
Growing worries over an increase in the number of children ingesting the capsules
Growing modernization and technical developments in manufacturing processes
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
4. Laundry Capsules Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Laundry Capsules Market, By Product Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025 - 2032
Segment Trends
Single-chamber capsules
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Multi-chamber capsules
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Liquid-filled capsules
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Powder-filled capsules
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Laundry Capsules Market, By Fragrance, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Fragrance-free
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Fresh scents
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Floral scents
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Fruity scents
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Other custom scents
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
7. Laundry Capsules Market, By Functionality, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Stain removal
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Brightening
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Whitening
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Fabric softening
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Odor elimination
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
All-in-one (multiple functions in a single capsule)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
8. Laundry Capsules Market, By Laundry Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Regular laundry
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Delicate/sensitive fabrics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Baby/infant laundry
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Woolens and fine garments
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Sportswear and Active wear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
9. Laundry Capsules Market, By Packaging Size, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Small packs (few capsules)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Medium packs (standard household use)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Large packs (bulk or commercial use)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
10. Laundry Capsules Market, By Distribution Channel, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Supermarkets and hypermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Convenience stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Online retailers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Specialty stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
11. Laundry Capsules Market, By Consumer Segment, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Household consumers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Commercial/industrial consumers (Laundromats, hotels, etc.)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
12. Laundry Capsules Market, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Biodegradable materials
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Environmentally friendly packaging
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Low water usage
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Low carbon footprint
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
13. Laundry Capsules Market, By Branding and Marketing, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2025- 2032
Segment Trends
Premium/High-end brands
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Affordable/mass-market brands
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
Eco-friendly/green brands
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
14. Laundry Capsules Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Country, 2023and 2032 (%)
Y-o-Y Growth Analysis, For Country 2025-2028
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
Germany
U.K
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2020-2032,(US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East
15. Competitive Landscape
Procter & Gamble Co.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Henkel AG & Co. KGaA
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Unilever PLC
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Reckitt Benckiser Group PLC
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Church & Dwight Co., Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Colgate-Palmolive Company
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Kao Corporation
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Lion Corporation
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
The Clorox Company
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
McBride plc
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
C. Johnson & Son, Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Seventh Generation, Inc. (Unilever)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Nice Group
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Nirma Limited
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Liby Enterprise Group Co., Ltd.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Analyst Views
16. Section
Research Methodology
About us
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