세계의 TV 광고비 시장 : TV 채널 유형별, 타겟 고객별, 타이밍 및 배치별, 산업 및 제품별, 광고 포맷별, 광고주 목적별, 예산 수준별, 지역별 - 시장 규모, 점유율, 전망, 기회 분석(2023-2030년)
TV Ad spending Market, By Type of TV Channel, Target Audience, Timing & Placement, Industry or Product Category, Ad Format, Advertisers Objectives, Budget Levels, & geography-Size, Share, Outlook, & Opportunity Analysis, 2023-2030
상품코드
:
1349816
리서치사
:
Coherent Market Insights
발행일
:
2023년 08월
페이지 정보
:
영문
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세계의 TV 광고비(TV Ad spending) 시장 규모는 2023년 1,302억 2,000만 달러에서, 2030년에는 2,050억 3,000만 달러에 이를 것으로 예측되며, 2023년부터 2030년까지의 CAGR은 6.7%로 추이하여 성장할 것으로 예측됩니다.
| 보고서 범위 |
보고서 세부정보 |
| 기준년도 |
2022년 |
2023년 시장 규모 |
미국 : 1,302억 2,000만 달러 |
| 과거 데이터 |
2018-2021년 |
예측 기간 |
2023-2030년 |
| 예측 기간 2023-2030년의 CAGR : |
6.70% |
2030년 가치 예측 |
2,050억 3,000만 달러 |
TV 광고비는 오랫동안 마케팅 전략의 초석이 되어 왔으며, 대중에게 다가가고 지속적인 브랜드 인상을 남길 수 있는 힘을 발휘합니다. 광고 환경의 이 중요한 측면에는 방송 및 케이블 네트워크에서 광고를 제작하고 방영하는 데 예산을 할당하는 것이 포함됩니다. 디지털 시대에 소비자 행동이 진화함에 따라 TV 광고의 효과와 ROI는 기존 광고 플랫폼과 최신 광고 플랫폼 간의 적절한 균형을 맞추려는 기업들에게 계속해서 관심의 대상이자 적응의 주제입니다.
시장 역학 :
광범위한 시청자 도달 범위, 브랜드 가시성 및 인지도 및 정서적 참여는 예측 기간 동안 TV 광고비 시장의 성장을 주도 할 것으로 예상됩니다. 또한 황금 시간대 및 이벤트 기회도 예측 기간 동안 TV 광고비 시장의 성장을 촉진 할 것으로 예상됩니다. 통합 캠페인, 데이터 기반 인사이트, 주소 지정이 가능한 TV 광고 및 크로스 스크린 캠페인은 예측 기간 동안 TV 광고비 시장의 성장 기회를 창출 할 것으로 예상됩니다.
그러나 디지털 경쟁, 세분화된 잠재 고객, 광고 건너뛰기 및 광고 차단기는 예측 기간 동안 TV 광고비 시장 성장을 방해할 것으로 예상됩니다.
주요 특징
- TV 광고비 시장을 상세하게 분석하여 2022년을 기준년으로 한 예측 기간(2023-2030년) 시장 규모 및 CAGR(%)을 제공합니다.
- 또한 다양한 부문에서 잠재적인 매출 기회를 밝히고 이 시장에 대한 매력적인 투자 제안 매트릭스를 설명합니다.
- 시장 성장 촉진 요인, 억제 요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채택하는 경쟁 전략 등에 관한 주요 고찰도 제공합니다.
- 기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등 매개변수를 기반으로 TV 광고비 시장 주요 기업을 프로파일링 합니다.
- 대상이 되는 주요 기업에는 Procter& Gamble, Amazon, Comcast, AT&T, General Motors, Verizon Communications, L'Oreal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal(owned by Comcast), Alphabet Inc.(Google), Johnson&Johnson. 등이 포함됩니다.
- 이 보고서의 통찰을 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 유형 업그레이드, 시장 확대, 마케팅 전술에 대한 정보를 바탕으로 의사 결정을 내릴 수 있습니다.
- 투자자, 공급업체, 제품 제조사, 유통업체, 신규 참가자, 재무 분석가 등 이 업계의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자는 TV 광고비 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.
목차
제1장 조사 목적 및 전제 조건
제2장 시장 범위
- 보고서 개요
- 주요 요약
- Coherent Opportunity Map(COM)
제3장 시장 역학, 규제, 동향 분석
- 시장 역학
- 폭넓은 시청자층
- 디지털 경쟁
- 통합 캠페인
- 영향 분석
- 주요 하이라이트
- 규제 시나리오
- 제품 출시/승인
- PEST 분석
- Porter's Five Forces 분석
- 합병·인수 시나리오
제4장 세계의 TV 광고비 시장 : COVID-19 팬데믹의 영향
- COVID-19의 역학
- 공급측과 수요측 분석
- 경제에 미치는 영향
제5장 TV 광고비 시장 : TV 채널 유형별(2023-2030년)
- 방송 TV
- 케이블 TV
- 위성 TV
- 디지털 스트리밍 서비스
제6장 TV 광고비 시장 : 타겟 고객별(2023-2030년)
- 인구 통계학적 세분화
- 심리학적 세분화
- 행동 세분화
제7장 TV 광고비 시장 : 타이밍 및 배치별(2023-2030년)
제8장 TV 광고비 시장 : 산업 및 제품별(2023-2030년)
제9장 TV 광고비 시장 : 광고 포맷별(2023-2030년)
제10장 TV 광고비 시장 : 광고주 목적별(2023-2030년)
제11장 TV 광고비 시장 : 예산 수준별(2023-2030년)
제12장 TV 광고비 시장 : 기존 및 선진 광고별(2023-2030년)
제13장 TV 광고비 시장 : 로컬 및 국내 및 국제별(2023-2030년)
제14장 TV 광고비 시장 : 지역별(2023-2030년)
- 북미
- 유럽
- 아시아 태평양
- 남미
- 중동 및 아프리카
제15장 경쟁 구도
- Procter&Gamble
- Amazon
- Comcast
- AT&T
- General Motors
- Verizon Communications
- L'Oreal
- The Walt Disney Company
- Ford Motor Company
- Samsung Electronics
- Unilever
- Toyota Motor Corporation
- NBCUniversal(owned by Comcast)
- Alphabet Inc.(Google)
- Johnson&Johnson
제16장 섹션
LYJ
영문 목차
The Global TV Ad Spending Market size was valued at US$ 130.22 billion in 2023 and is expected to reach US$ 205.03 billion by 2030, grow at a compound annual growth rate (CAGR) of 6.7% from 2023 to 2030.
| Report Coverage |
Report Details |
| Base Year: |
2022 |
Market Size in 2023: |
US$ 130.22 Bn |
| Historical Data for: |
2018 to 2021 |
Forecast Period: |
2023 - 2030 |
| Forecast Period 2023 to 2030 CAGR: |
6.70% |
2030 Value Projection: |
US$ 205.03 Bn |
Television advertising spending has long been a cornerstone of marketing strategies, wielding the power to reach mass audiences and create lasting brand impressions. This crucial aspect of the advertising landscape involves allocating budgets to produce and air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to strike the right balance between traditional and modern advertising platforms.
Market Dynamics:
Wide audience reach, brand visibility and awareness and emotional engagement is anticipated to drive growth of the global TV Ad spending market over the forecast period. Moreover, prime time and event opportunities is also expected to boost the growth of the global TV Ad spending market over the forecast period. Integrated campaigns, data-driven insights, addressable TV advertising and cross-screen campaigns are expected to create growth opportunities for the global TV Ad spending market during the forecast period.
However, digital competition, fragmented audiences and Ad skipping and Ad blockers are expected to hamper growth of the TV Ad spending market over the forecast period.
Key features of the study:
- This report provides in-depth analysis of the TV Ad spending market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the TV Ad spending market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Procter & Gamble, Amazon, Comcast, AT&T, General Motors, Verizon Communications, L'Oreal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal (owned by Comcast), Alphabet Inc. (Google), Johnson & Johnson.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The TV Ad spending market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the TV Ad spending market
Detailed Segmentation:
- Global TV Ad spending Market, By Type of TV Channel:
- Broadcast TV
- Cable TV
- Satellite TV
- Digital Streaming Services
- Global TV Ad spending Market, By Target Audience:
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Global TV Ad spending Market, By Timing and Placement:
- Prime Time vs. Non-Prime Time
- Event-Based
- Global TV Ad spending Market, By Industry or Product Category:
- Industry Segmentation
- Product Category
- Global TV Ad spending Market, By Ad Format:
- Commercial Length
- Video Type
- Global TV Ad spending Market, By Advertiser's Objectives:
- Brand Awareness
- Direct Response
- Global TV Ad spending Market, By Budget Levels:
- High Budget vs. Low Budget
- Global TV Ad spending Market, By Traditional vs. Advanced Advertising:
- Traditional TV Ads
- Advanced TV Ads
- Global TV Ad spending Market, By Local vs. National vs. International:
- Local
- National
- International
- Global TV Ad spending Market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- Company Profile:
- Procter & Gamble
- Amazon
- Comcast
- AT&T
- General Motors
- Verizon Communications
- L'Oreal
- The Walt Disney Company
- Ford Motor Company
- Samsung Electronics
- Unilever
- Toyota Motor Corporation
- NBCUniversal (owned by Comcast)
- Alphabet Inc. (Google)
- Johnson & Johnson
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Type of TV Channel
- Market Snapshot, By Target Audience
- Market Snapshot, By Timing and Placement
- Market Snapshot, By Industry or Product Category
- Market Snapshot, By Ad Format
- Market Snapshot, By Advertiser's objectives
- Market Snapshot, By Budget Levels
- Market Snapshot, Traditional vs. Advanced Advertising
- Market Snapshot, By Local vs. National vs. International
- Market Snapshot, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Wide audience reach
- Digital competition
- Integrated campaigns
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global TV Ad spending Market - Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global TV Ad spending Market , By Type of TV Channel, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Broadcast TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Cable TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Satellite TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Digital Streaming Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
6. Global TV Ad spending Market , By Target Audience, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Demographic Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Psychographic Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Behavioral Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
7. Global TV Ad spending Market , By Timing and Placement, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Prime-Time vs. Non-Prime Time
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- Event-Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
8. Global TV Ad spending Market , By Industry or Product Category, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Industry Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
- Product Category
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
9. Global TV Ad spending Market , By Ad Format, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Commercial Length
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
- Video Type
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
10. Global TV Ad spending Market , By Advertiser's Objectives, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Brand Awareness
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
- Direct Response
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
11. Global TV Ad spending Market , By Budget Levels, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- High Budget vs. Low Budget
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
12. Global TV Ad spending Market , By Traditional vs. Advanced Advertising, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Traditional TV Ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
- Advanced TV Ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
13. Global TV Ad spending Market, By Local vs. National vs. International, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Local
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
- National
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
- International
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
14. Global TV Ad spending Market , By Region, 2023-2030, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
- Middle and East Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
15. Competitive Landscape
- Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Amazon
- Comcast
- AT&T
- General Motors
- Verizon Communications
- L'Oreal
- The Walt Disney Company
- Ford Motor Company
- Samsung Electronics
- Unilever
- Toyota Motor Corporation
- NBCUniversal (owned by Comcast)
- Alphabet Inc. (Google)
- Johnson & Johnson
- Analyst Views
16. Section
- Research Methodology
- About us
