인증 및 브랜드 보호 시장 - 세계 규모, 점유율, 동향 분석, 기회, 예측 보고서(2019-2029년)

Authentication and Brand Protection Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2029, Segmented By Offering ; By Technology ; By Application ; By Region

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한글목차

2029년까지 인증 및 브랜드 보호 세계 시장 규모는 48억 1,000만 달러에 달할 것으로 전망

세계 인증 및 브랜드 보호 시장은 제품 및 브랜드 무결성 보호에 대한 관심이 높아지고 추적 및 추적 기술의 출현으로 호황을 누리고 있습니다.

전략 컨설팅 및 시장 조사 전문 기업 BlueWeave Consulting은 최근 조사에서 2022년 세계 인증 및 브랜드 보호 시장 규모를 26억 9,000만 달러로 추산했으며, 2023년부터 2029년까지 예측 기간 동안 BlueWeave는 2023년부터 2029년까지, 세계 인증 및 브랜드 보호 시장 규모는 연평균 8.7%의 높은 성장률을 보이며 2029년에는 48억 1,000만 달러에 달할 것으로 예측했습니다. 인증 기술은 인증 및 브랜드 보호 및 관련 문제에 대한 위협에 맞서 싸우고 위조품으로 인한 잠재적인 피해를 줄입니다. 복잡한 공급망에서 투명성과 추적성 솔루션이 요구되고 있습니다. 디지털 시대에는 안전한 신원과 거래가 가장 중요합니다. 이러한 기술은 의약품 및 전자제품과 같은 저급한 위조품으로 인한 위험에 대처하면서 브랜드 무결성을 보호합니다. 첨단 인증에 투자함으로써 기업은 소비자의 안전과 신뢰, 그리고 강력한 시장 환경을 보장할 수 있습니다. 그러나 기존 기술의 한계는 예측 기간 동안 전체 시장 성장을 억제할 것으로 예상됩니다.

이 보고서는 세계 인증 및 브랜드 보호 시장의 성장 잠재력, 향후 동향 및 통계에 대한 정보를 제공합니다. 또한 전체 시장 규모 예측을 촉진하는 요인을 다루고 있습니다. 이 보고서는 세계 인증 및 브랜드 보호 시장의 최신 기술 동향과 의사결정자가 올바른 전략적 의사결정을 내릴 수 있는 업계 인사이트를 제공하기 위해 노력합니다. 또한, 시장 성장 촉진요인, 과제, 경쟁력에 대해서도 분석합니다.

목차

제1장 조사 체계

제2장 주요 요약

제3장 세계 인증 및 브랜드 보호 시장에 관한 인사이트

• 업계의 밸류체인 분석
• DROC 분석
  • 성장 촉진요인
    • 제품과 브랜드 무결성 보호에 대한 집중 강화
    • 트랙 & 트레이스 기술의 출현
  • 성장 억제요인
    • 기존 테크놀러지 한계
  • 기회
    • 브랜드 침해 만연 증가
    • 인증 기술 진보
  • 과제
    • 위조 행위 증가
    • 복잡한 공급망
• 기술 진보/최근의 개발
• 규제 체계
• Porter's Five Forces 분석

제4장 세계 인증 및 브랜드 보호 시장 개요

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
    • 스마트폰 인증
    • 블록체인 인증
  • 제공별
    • 보안 라벨
    • 보안 잉크
    • 홀로그램
    • 바코드
    • RFID(무선주파수 식별)
    • 인증 칩
    • QR코드
  • 기술별
    • Overt
    • Covert
    • 디지털
    • 법의학
  • 용도별
    • 의약품
    • 가전
    • 음식과 음료
    • 의류
    • 고급품
    • 자동차
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양(APAC)
    • 라틴아메리카(LATAM)
    • 중동 및 아프리카(MEA)

제5장 북미의 인증 및 브랜드 보호 시장

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
  • 제공별
  • 기술별
  • 용도별
  • 국가별
    • 미국
    • 캐나다

제6장 유럽의 인증 및 브랜드 보호 시장

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
  • 제공별
  • 기술별
  • 용도별
  • 국가별
    • 독일
    • 영국
    • 이탈리아
    • 프랑스
    • 스페인
    • 벨기에
    • 러시아
    • 네덜란드
    • 기타 유럽

제7장 아시아태평양의 인증 및 브랜드 보호 시장

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
  • 제공별
  • 기술별
  • 용도별
  • 국가별
    • 중국
    • 인도
    • 일본
    • 한국
    • 호주와 뉴질랜드
    • 인도네시아
    • 말레이시아
    • 싱가포르
    • 베트남
    • 기타 APAC

제8장 라틴아메리카의 인증 및 브랜드 보호 시장

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
  • 제공별
  • 기술별
  • 용도별
  • 국가별
    • 브라질
    • 멕시코
    • 아르헨티나
    • 페루
    • 기타 중남미

제9장 중동 및 아프리카의 인증 및 브랜드 보호 시장

• 시장 규모와 예측, 2019-2029년
  • 금액별
• 시장 점유율과 예측
  • 인증 모드별
  • 제공별
  • 기술별
  • 용도별
  • 국가별
    • 사우디아라비아
    • 아랍에미리트
    • 카타르
    • 쿠웨이트
    • 남아프리카공화국
    • 나이지리아
    • 알제리
    • 기타 MEA

제10장 경쟁 상황

• 주요 기업과 그 제품 리스트
• 세계 인증 및 브랜드 보호 시장 점유율 분석, 2022년
• 경영 파라미터에 의한 경쟁 벤치마킹
• 주요 전략적 전개(합병, 인수, 파트너십 등)

제11장 COVID-19가 세계의 인증 및 브랜드 보호 시장에 미치는 영향

제12장 기업 개요(기업 개요, 재무 매트릭스, 경쟁 상황, 주요 인재, 주요 경쟁, 연락처 주소, 전략적 전망, SWOT 분석)

• Authentix
• Avery Dennison
• Checkpoint Systems
• Domino Printing Sciences
• Giesecke &Devrient
• Kodak
• Lumigent
• Manhattan Associates
• Oberthur Technologies
• Sealed Air
• Brady
• DE LA RUE
• WiseKey
• Infineon
• Centro Grafico
• Sunchemicals
• 기타 주요 기업

제13장 주요 전략적 추천사항

제14장 조사 방법

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영문 목차

영문목차

Global Authentication and Brand Protection Market Size Set to Touch USD 4.81 Billion by 2029.

Global authentication and brand protection market is flourishing because of the growing focus on safeguarding product and brand integrity and the emergence of track and trace technologies.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global authentication and brand protection market size at USD 2.69 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global authentication and brand protection market size to grow at a significant CAGR of 8.7% reaching a value of USD 4.81 billion by 2029. Authentication technologies combat threats to the authentication and brand protection and related concerns and mitigate potential harm from counterfeit goods. Amid complex supply chains, transparency and traceability solutions are sought. In the digital era, secure identities and transactions are paramount. These technologies safeguard brand integrity while addressing risks posed by inferior counterfeit products such as pharmaceuticals and electronics. By investing in advanced authentication, companies ensure consumer safety, trust, and a resilient market landscape. However, the limitations of existing technologies is anticipated to restrain the overall market growth during the forecast period.

Global Authentication and Brand Protection Market - Overview:

The global authentication and brand protection market encompasses a range of solutions and technologies aimed at ensuring the authenticity of products, safeguarding brand reputation, and countering issues such as counterfeiting and fraud. It involves methods like authentication technologies, traceability solutions, and secure digital identity measures. This market has emerged due to the rising demand from companies to combat counterfeit goods, maintain customer trust, and navigate complex supply chains. The market's core objective is to provide tools that verify the origin and authenticity of products, thereby fostering consumer safety and bolstering brand credibility in a rapidly evolving business landscape.

Impact of COVID-19 on Global Authentication and Brand Protection Market:

COVID-19 pandemic adversely affected the global authentication and brand protection market. Supply chain disruptions, remote work, and heightened online transactions created opportunities for counterfeit operations. The market witnessed a transition towards digital authentication solutions to facilitate contactless interactions. However, decreased consumer spending and economic uncertainties hindered extensive investments in brand protection. The pandemic accelerated the demand for secure digital identities, yet budget limitations slowed widespread adoption. Despite challenges, the crisis underscored the necessity for advanced authentication and brand protection measures in an evolving business environment, prompting a renewed emphasis on innovation and resilience.

Global Authentication and Brand Protection Market - By Offering:

Based on offering, the global authentication and brand protection market is divided into Security Labels, Security Inks, Holograms, Barcodes, RFID (Radio-Frequency Identification), Authentication Chips, and QR Code segments. The holograms segment held the highest market share by offering due to its multifaceted advantages. Holograms offer a visually striking and easily recognizable form of authentication that acts as a potent deterrent against counterfeiting. Their quick verification process enables rapid authentication, crucial in industries where swift identification is essential. Customizable designs and intricate security features make holograms challenging to replicate, bolstering their effectiveness. Also, holograms often incorporate tamper-evident properties, further enhancing security. They enjoy wide-ranging applications, from consumer goods to official documents, catering to diverse industries. Meanwhile, the barcodes segment is expected to witness the fastest growth rate during the forecast period. This is due to their cost-effectiveness, ease of implementation, efficiency in supply chain management, and widespread acceptance across industries, making them a practical solution for enhancing brand integrity and combating counterfeiting.

Competitive Landscape:

Major players operating in the global authentication and brand protection market include: Authentix, Avery Dennison, Checkpoint Systems, Domino Printing Sciences, Giesecke & Devrient, Kodak, Lumigent, Manhattan Associates, Oberthur Technologies, Sealed Air, Brady, DE LA RUE, WiseKey, Infineon, Centro Grafico, and Sunchemicals. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Authentication and Brand Protection Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Authentication and Brand Protection Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Executive Summary

3. Global Authentication and Brand Protection Market Insights

• 3.1. Industry Value Chain Analysis
• 3.2. DROC Analysis
  • 3.2.1. Growth Drivers
    • 3.2.1.1. Increasing focus on safeguarding product and brand integrity
    • 3.2.1.2. Emergence of track & trace technologies
  • 3.2.2. Restraints
    • 3.2.2.1. Limitations of existing technologies
  • 3.2.3. Opportunities
    • 3.2.3.1. Increasing prevalence of brand infringement
    • 3.2.3.2. Advancements in authentication technologies
  • 3.2.4. Challenges
    • 3.2.4.1. Rising counterfeit activities
    • 3.2.4.2. Complex supply chains
• 3.3. Technological Advancements/Recent Developments
• 3.4. Regulatory Framework
• 3.5. Porter's Five Forces Analysis
  • 3.5.1. Bargaining Power of Suppliers
  • 3.5.2. Bargaining Power of Buyers
  • 3.5.3. Threat of New Entrants
  • 3.5.4. Threat of Substitutes
  • 3.5.5. Intensity of Rivalry

4. Global Authentication and Brand Protection Market Overview

• 4.1. Market Size & Forecast, 2019-2029
  • 4.1.1. By Value (USD Million)
• 4.2. Market Share and Forecast
  • 4.2.1. By Authentication Mode
    • 4.2.1.1. Smartphone Authentication
    • 4.2.1.2. Blockchain Authentication
  • 4.2.2. By Offering
    • 4.2.2.1. Security Labels
    • 4.2.2.2. Security Inks
    • 4.2.2.3. Holograms
    • 4.2.2.4. Barcodes
    • 4.2.2.5. RFID (Radio-Frequency Identification)
    • 4.2.2.6. Authentication Chips
    • 4.2.2.7. QR Codes
  • 4.2.3. By Technology
    • 4.2.3.1. Overt
    • 4.2.3.2. Covert
    • 4.2.3.3. Digital
    • 4.2.3.4. Forensic
  • 4.2.4. By Application
    • 4.2.4.1. Pharmaceuticals
    • 4.2.4.2. Consumer Electronics
    • 4.2.4.3. Food & Beverages
    • 4.2.4.4. Clothing & Apparel
    • 4.2.4.5. Luxury Goods
    • 4.2.4.6. Automotive
    • 4.2.4.7. Others
  • 4.2.5. By Region
    • 4.2.5.1. North America
    • 4.2.5.2. Europe
    • 4.2.5.3. Asia Pacific (APAC)
    • 4.2.5.4. Latin America (LATAM)
    • 4.2.5.5. Middle East and Africa (MEA)

5. North America Authentication and Brand Protection Market

• 5.1. Market Size & Forecast, 2019-2029
  • 5.1.1. By Value (USD Million)
• 5.2. Market Share & Forecast
  • 5.2.1. By Authentication Mode
  • 5.2.2. By Offering
  • 5.2.3. By Technology
  • 5.2.4. By Application
  • 5.2.5. By Country
    • 5.2.5.1. United States
    • 5.2.5.1.1. By Authentication Mode
    • 5.2.5.1.2. By Offering
    • 5.2.5.1.3. By Technology
    • 5.2.5.1.4. By Application
    • 5.2.5.2. Canada
    • 5.2.5.2.1. By Authentication Mode
    • 5.2.5.2.2. By Offering
    • 5.2.5.2.3. By Technology
    • 5.2.5.2.4. By Application

6. Europe Authentication and Brand Protection Market

• 6.1. Market Size & Forecast, 2019-2029
  • 6.1.1. By Value (USD Million)
• 6.2. Market Share & Forecast
  • 6.2.1. By Authentication Mode
  • 6.2.2. By Offering
  • 6.2.3. By Technology
  • 6.2.4. By Application
  • 6.2.5. By Country
    • 6.2.5.1. Germany
    • 6.2.5.1.1. By Authentication Mode
    • 6.2.5.1.2. By Offering
    • 6.2.5.1.3. By Technology
    • 6.2.5.1.4. By Application
    • 6.2.5.2. United Kingdom
    • 6.2.5.2.1. By Authentication Mode
    • 6.2.5.2.2. By Offering
    • 6.2.5.2.3. By Technology
    • 6.2.5.2.4. By Application
    • 6.2.5.3. Italy
    • 6.2.5.3.1. By Authentication Mode
    • 6.2.5.3.2. By Offering
    • 6.2.5.3.3. By Technology
    • 6.2.5.3.4. By Application
    • 6.2.5.4. France
    • 6.2.5.4.1. By Authentication Mode
    • 6.2.5.4.2. By Offering
    • 6.2.5.4.3. By Technology
    • 6.2.5.4.4. By Application
    • 6.2.5.5. Spain
    • 6.2.5.5.1. By Authentication Mode
    • 6.2.5.5.2. By Offering
    • 6.2.5.5.3. By Technology
    • 6.2.5.5.4. By Application
    • 6.2.5.6. Belgium
    • 6.2.5.6.1. By Authentication Mode
    • 6.2.5.6.2. By Offering
    • 6.2.5.6.3. By Technology
    • 6.2.5.6.4. By Application
    • 6.2.5.7. Russia
    • 6.2.5.7.1. By Authentication Mode
    • 6.2.5.7.2. By Offering
    • 6.2.5.7.3. By Technology
    • 6.2.5.7.4. By Application
    • 6.2.5.8. The Netherlands
    • 6.2.5.8.1. By Authentication Mode
    • 6.2.5.8.2. By Offering
    • 6.2.5.8.3. By Technology
    • 6.2.5.8.4. By Application
    • 6.2.5.9. Rest of Europe
    • 6.2.5.9.1. By Authentication Mode
    • 6.2.5.9.2. By Offering
    • 6.2.5.9.3. By Technology
    • 6.2.5.9.4. By Application

7. Asia-Pacific Authentication and Brand Protection Market

• 7.1. Market Size & Forecast, 2019-2029
  • 7.1.1. By Value (USD Million)
• 7.2. Market Share & Forecast
  • 7.2.1. By Authentication Mode
  • 7.2.2. By Offering
  • 7.2.3. By Technology
  • 7.2.4. By Application
  • 7.2.5. By Country
    • 7.2.5.1. China
    • 7.2.5.1.1. By Authentication Mode
    • 7.2.5.1.2. By Offering
    • 7.2.5.1.3. By Technology
    • 7.2.5.1.4. By Application
    • 7.2.5.2. India
    • 7.2.5.2.1. By Authentication Mode
    • 7.2.5.2.2. By Offering
    • 7.2.5.2.3. By Technology
    • 7.2.5.2.4. By Application
    • 7.2.5.3. Japan
    • 7.2.5.3.1. By Authentication Mode
    • 7.2.5.3.2. By Offering
    • 7.2.5.3.3. By Technology
    • 7.2.5.3.4. By Application
    • 7.2.5.4. South Korea
    • 7.2.5.4.1. By Authentication Mode
    • 7.2.5.4.2. By Offering
    • 7.2.5.4.3. By Technology
    • 7.2.5.4.4. By Application
    • 7.2.5.5. Australia & New Zealand
    • 7.2.5.5.1. By Authentication Mode
    • 7.2.5.5.2. By Offering
    • 7.2.5.5.3. By Technology
    • 7.2.5.5.4. By Application
    • 7.2.5.6. Indonesia
    • 7.2.5.6.1. By Authentication Mode
    • 7.2.5.6.2. By Offering
    • 7.2.5.6.3. By Technology
    • 7.2.5.6.4. By Application
    • 7.2.5.7. Malaysia
    • 7.2.5.7.1. By Authentication Mode
    • 7.2.5.7.2. By Offering
    • 7.2.5.7.3. By Technology
    • 7.2.5.7.4. By Application
    • 7.2.5.8. Singapore
    • 7.2.5.8.1. By Authentication Mode
    • 7.2.5.8.2. By Offering
    • 7.2.5.8.3. By Technology
    • 7.2.5.8.4. By Application
    • 7.2.5.9. Vietnam
    • 7.2.5.9.1. By Authentication Mode
    • 7.2.5.9.2. By Offering
    • 7.2.5.9.3. By Technology
    • 7.2.5.9.4. By Application
    • 7.2.5.10. Rest of APAC
    • 7.2.5.10.1. By Authentication Mode
    • 7.2.5.10.2. By Offering
    • 7.2.5.10.3. By Technology
    • 7.2.5.10.4. By Application

8. Latin America Authentication and Brand Protection Market

• 8.1. Market Size & Forecast, 2019-2029
  • 8.1.1. By Value (USD Million)
• 8.2. Market Share & Forecast
  • 8.2.1. By Authentication Mode
  • 8.2.2. By Offering
  • 8.2.3. By Technology
  • 8.2.4. By Application
  • 8.2.5. By Country
    • 8.2.5.1. Brazil
    • 8.2.5.1.1. By Authentication Mode
    • 8.2.5.1.2. By Offering
    • 8.2.5.1.3. By Technology
    • 8.2.5.1.4. By Application
    • 8.2.5.2. Mexico
    • 8.2.5.2.1. By Authentication Mode
    • 8.2.5.2.2. By Offering
    • 8.2.5.2.3. By Technology
    • 8.2.5.2.4. By Application
    • 8.2.5.3. Argentina
    • 8.2.5.3.1. By Authentication Mode
    • 8.2.5.3.2. By Offering
    • 8.2.5.3.3. By Technology
    • 8.2.5.3.4. By Application
    • 8.2.5.4. Peru
    • 8.2.5.4.1. By Authentication Mode
    • 8.2.5.4.2. By Offering
    • 8.2.5.4.3. By Technology
    • 8.2.5.4.4. By Application
    • 8.2.5.5. Rest of LATAM
    • 8.2.5.5.1. By Authentication Mode
    • 8.2.5.5.2. By Offering
    • 8.2.5.5.3. By Technology
    • 8.2.5.5.4. By Application

9. Middle East & Africa Authentication and Brand Protection Market

• 9.1. Market Size & Forecast, 2019-2029
  • 9.1.1. By Value (USD Million)
• 9.2. Market Share & Forecast
  • 9.2.1. By Authentication Mode
  • 9.2.2. By Offering
  • 9.2.3. By Technology
  • 9.2.4. By Application
  • 9.2.5. By Country
    • 9.2.5.1. Saudi Arabia
    • 9.2.5.1.1. By Authentication Mode
    • 9.2.5.1.2. By Offering
    • 9.2.5.1.3. By Technology
    • 9.2.5.1.4. By Application
    • 9.2.5.2. UAE
    • 9.2.5.2.1. By Authentication Mode
    • 9.2.5.2.2. By Offering
    • 9.2.5.2.3. By Technology
    • 9.2.5.2.4. By Application
    • 9.2.5.3. Qatar
    • 9.2.5.3.1. By Authentication Mode
    • 9.2.5.3.2. By Offering
    • 9.2.5.3.3. By Technology
    • 9.2.5.3.4. By Application
    • 9.2.5.4. Kuwait
    • 9.2.5.4.1. By Authentication Mode
    • 9.2.5.4.2. By Offering
    • 9.2.5.4.3. By Technology
    • 9.2.5.4.4. By Application
    • 9.2.5.5. South Africa
    • 9.2.5.5.1. By Authentication Mode
    • 9.2.5.5.2. By Offering
    • 9.2.5.5.3. By Technology
    • 9.2.5.5.4. By Application
    • 9.2.5.6. Nigeria
    • 9.2.5.6.1. By Authentication Mode
    • 9.2.5.6.2. By Offering
    • 9.2.5.6.3. By Technology
    • 9.2.5.6.4. By Application
    • 9.2.5.7. Algeria
    • 9.2.5.7.1. By Authentication Mode
    • 9.2.5.7.2. By Offering
    • 9.2.5.7.3. By Technology
    • 9.2.5.7.4. By Application
    • 9.2.5.8. Rest of MEA
    • 9.2.5.8.1. By Authentication Mode
    • 9.2.5.8.2. By Offering
    • 9.2.5.8.3. By Technology
    • 9.2.5.8.4. By Application

10. Competitive Landscape

• 10.1. List of Key Players and Their Offerings
• 10.2. Global Authentication and Brand Protection Market Share Analysis, 2022
• 10.3. Competitive Benchmarking, By Operating Parameters
• 10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Global Authentication and Brand Protection Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

• 12.1. Authentix
• 12.2. Avery Dennison
• 12.3. Checkpoint Systems
• 12.4. Domino Printing Sciences
• 12.5. Giesecke & Devrient
• 12.6. Kodak
• 12.7. Lumigent
• 12.8. Manhattan Associates
• 12.9. Oberthur Technologies
• 12.10. Sealed Air
• 12.11. Brady
• 12.12. DE LA RUE
• 12.13. WiseKey
• 12.14. Infineon
• 12.15. Centro Grafico
• 12.16. Sunchemicals
• 12.17. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

• 14.1. Qualitative Research
  • 14.1.1. Primary & Secondary Research
• 14.2. Quantitative Research
• 14.3. Market Breakdown & Data Triangulation
  • 14.3.1. Secondary Research
  • 14.3.2. Primary Research
• 14.4. Breakdown of Primary Research Respondents, By Region
• 14.5. Assumptions & Limitations

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