아시아태평양의 자동차 48V 시스템 시장 : 용도별, 제품별, 국가별 분석, 예측(2025-2035년)
Asia-Pacific Automotive 48V Systems Market: Focus on Application, Product, and Country Analysis - Analysis and Forecast, 2025-2035
상품코드:1879763
리서치사:BIS Research
발행일:2025년 11월
페이지 정보:영문
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
아시아태평양의 자동차 48V 시스템 시장 개요
아시아태평양의 자동차 48V 시스템 시장 규모는 2024년 57억 2,780만 달러로 평가되었고, CAGR 16.17%로 성장하고, 2035년에 299억 4,730만 달러에 이를 것으로 예측됩니다. 아시아태평양에서는 배출가스 규제 강화, 자동차 수요 증가, 급속한 기술 발전으로 48V 마일드 하이브리드 시스템이 보다 비용 효율적인 전동화 옵션이 되고 있습니다. 자동차 제조업체는 중국, 인도, 동남아시아 등 주요 시장에서 환경 규제의 변화에 대응하기 위해 48V 기술의 도입을 서서히 진행하고 있으며, 회생 브레이크나 전동 모터의 보조 기능에 의해 10-15%의 연비 향상 효과를 얻고 있습니다.
주요 시장 통계
예측 기간
2025-2035년
2025년 평가
66억 8,890만 달러
2035년 예측
299억 4,730만 달러
CAGR
16.17%
48V 설계는 아시아태평양의 자동차 시장에서 완전한 배터리 전동화와 기존의 내연기관 사이의 실용적인 교량 기술로 자리매김하여 제조업체가 경쟁력 있는 가격으로 친환경 자동차를 생산할 수 있도록 합니다. 배터리 기술, 경량 에너지 관리 시스템, 지역화된 공급망 개발의 진전으로 48V 시스템은 대중 시장으로의 전개에 있어서 보다 신뢰성이 높고, 효율적이며, 합리적인 가격이 되고 있습니다.
정부 인센티브, 배출 감축 목표, 지속 가능한 이동성에 대한 소비자 선호도가 지역 전반에 걸쳐 가속화됨에 따라 48V 마일드 하이브리드화는 규제 준수, 운영 효율성 및 시장 접근성의 균형을 이루는 OEM을 위한 선호하는 전기화의 경로가 되고 있습니다. 이 기술을 통해 아시아 자동차 제조업체는 저렴한 가격을 유지하면서 전기화를 신속하게 확대할 수 있습니다. 이것은 세계에서 가장 빠르게 성장하는 자동차 시장에서 매우 중요한 경쟁 우위가 되었습니다.
시장 도입
아시아태평양의 자동차 48V 시스템 시장은 역동적인 성장 엔진으로 변모하고 있습니다. 중국이 중전압 전동화 기술의 적극적인 도입을 견인하는 가운데 아시아태평양은 자동차 생산량 확대, 급속한 도시화, 주요 시장의 엄격한 환경 규제로 48V 시스템에서 세계 2위 시장 규모를 자랑하고 있습니다.
중국의 자동차 제조업체나 아시아태평양에서 사업을 전개하는 외국 제조업체는 성능·비용·환경 규제 대응의 밸런스를 취하기 위해, 48 V마일드 하이브리드 시스템을 채택하고 있습니다. 환경 책임을 희생하지 않고 가치를 요구하는 가격 감도가 높은 아시아 경제권에서 이 기술은 10-15%의 현저한 연비 개선을 실현하면서 경쟁력 있는 차량 가격을 유지합니다.
중국, 인도, 동남아시아 등에 있어서의 효율적인 차량에의 보조금이나 배출 가스 규제의 강화라고 하는 정부의 인센티브에 의해 48 V시스템의 채택은 가속하고 있습니다. 개인 및 상용 차량 부문 수요 증가에 대응하기 위해 BYD, Geely 및 외자계 OEM을 포함한 주요 제조업체는 생산을 확대하고 있습니다.
그러나 한편 지역은 각국 간의 규제 요건의 차이, 기술 성숙도의 격차, 공급망의 취약성, 신흥 시장에서의 인프라 부족 등의 과제에 직면하고 있습니다. 이러한 과제에도 불구하고 방대한 자동차 생산 기반과 유리한 법적 틀은 이 지역이 48V 시장의 급속한 확대에 있어 우세한 입장에 있음을 보여줍니다.
시장 분류 :
세분화 1 : 부품 유형별
배터리
DC/DC 컨버터
스타터·제너레이터
인버터
기타
세분화 2 : 차량 유형별
승용차
상용차
세분화 3 : 추진 구분별
마일드 하이브리드 자동차(MHEV)
배터리 전기자동차(BEV)
세분화 4 : 아키텍처별
벨트 구동식(P0)
크랭크샤프트 탑재형(P1)
트랜스미션 탑재형(P2/P3)
트랜스미션 출력/리어 액슬(P4)
세분화 5 : 지역별
아시아태평양 : 중국, 일본, 한국, 인도 등
본 보고서에서는 유럽 자동차 48V 시스템 시장을 조사했으며, 주요 동향, 시장 영향요인 분석, 법규제 환경, 기술·특허 분석, 시장 규모 추이와 예측, 각종 구분·지역/주요 국가별 상세 분석, 경쟁 구도, 주요 기업 프로파일 등을 정리했습니다.
목차
주요 요약
범위 및 정의
제1장 시장 : 업계 전망
동향 : 현상과 장래에 대한 영향 평가
스티어 바이 와이어와 파워 일렉트로닉스 등의 고급 기능과의 통합
SUV, 트럭, 오프로드 차량 등 다양한 차량 부문으로 확대
공급망 개요
공급망의 주요 기업
밸류체인 분석
규제 상황
UNECE R10
ISO 6469
CISPR Emissions
기술 분석
Porter's Five Forces 분석
고전압 시스템과 충전 인프라 통합 : 48V와 400V/800V 아키텍처의 공존이 온보드 충전 및 양방향 V2X에 미치는 영향
시장 역학
시장 성장 촉진요인
시장의 과제
시장 기회
제2장 지역
지역 요약
자동차 48V 시스템 시장(지역별)
아시아태평양
시장
용도
제품
아시아태평양(국가별)
제3장 시장 : 경쟁 벤치마킹·기업 프로파일
다음 프론티어
지리적 평가
기업 프로파일
Hitachi, Ltd.
NIDEC CORPORATION
Mitsubishi Electric Corporation
제4장 조사 방법
SHW
영문 목차
영문목차
This report can be delivered in 2 working days.
Introduction to Asia-Pacific Automotive 48V Systems Market
The Asia-Pacific automotive 48V systems market was valued at $5,727.8 million in 2024 and is projected to grow at a CAGR of 16.17%, reaching $29,947.3 million by 2035. In Asia-Pacific, 48V mild-hybrid systems are becoming a more cost-effective electrification option because to the region's increasingly strict emissions regulations, growing vehicle demand, and rapid development. Automakers are gradually using 48V technology to meet changing environmental restrictions in China, India, Southeast Asia, and other significant markets while obtaining fuel economy advantages of 10-15% through regenerative braking and electric motor aid.
KEY MARKET STATISTICS
Forecast Period
2025 - 2035
2025 Evaluation
$6,688.9 Million
2035 Forecast
$29,947.3 Million
CAGR
16.17%
48V designs are positioned as the practical bridge technology between complete battery electrification and traditional internal combustion engines in the APAC automotive market, allowing manufacturers to produce environmentally friendly cars at competitive prices. 48V systems are becoming more dependable, efficient, and affordable for mass-market deployment thanks to developments in battery technology, lightweight energy management systems, and localized supply chain development.
As government incentives, emission-reduction targets, and consumer preference for sustainable mobility accelerate across the region, 48V mild hybridization is becoming the preferred electrification pathway for OEMs seeking to balance regulatory compliance, operational efficiency, and market accessibility. This technology enables Asian automakers to scale electrification rapidly while maintaining affordability-a critical competitive advantage in one of the world's fastest-growing automotive markets.
Market Introduction
The Asia-Pacific automotive 48V systems market is transforming into a dynamic development engine, with China driving aggressive adoption of mid-voltage electrification technologies. APAC is the world's second-largest regional market for 48V systems due to expanding car production volumes, fast urbanization, and stricter pollution laws in major markets.
48V mild-hybrid systems are being used by Chinese automakers and foreign manufacturers operating in APAC to strike a compromise between performance, cost, and environmental compliance. In price-sensitive Asian economies where consumers expect value without sacrificing environmental responsibility, the technology allows for notable fuel efficiency improvements of 10-15% while keeping competitive car pricing.
The adoption of 48V is being accelerated by government incentives, including as subsidies for efficient vehicles and tighter emissions regulations in areas like China, India, and Southeast Asia. In order to meet the increasing demand from the personal and commercial vehicle segments, major manufacturers including BYD, Geely, and foreign OEMs are increasing production.
APAC does, however, face unique difficulties, such as disparate regulatory requirements among nations, differing degrees of technical maturity, supply chain vulnerabilities, and infrastructure deficiencies in developing markets. Despite these challenges, APAC's enormous vehicle production base and favorable legislative frameworks put the region in a strong position for rapid 48V market expansion; estimates indicate that within the next ten years, the region may match APAC's adoption rates.
Market Segmentation:
Segmentation 1: by Component Type
Batteries
DC/DC Converters
Starter-Generators
Inverters
Others
Segmentation 2: by Vehicle Type
Passenger Vehicles
Commercial Vehicles
Segmentation 3: by Propulsion Type
Mild-Hybrid Electric Vehicles (MHEVs)
Battery Electric Vehicles (BEVs)
Segmentation 4: by Architecture Type
Belt Driven (P0)
Crankshaft Mounted (P1)
Transmission-Mounted (P2/P3)
Transmission Output/Rear Axle (P4)
Segmentation 5: by Region
Asia-Pacific: China, Japan, South Korea, India, and Rest-of-Asia-Pacific
APAC Automotive 48V Market: Trends, Drivers and Challenges
Market Trends
Dominant Regional Growth: Asia Pacific led the automotive 48V system market with over 41% of the market share in 2023 and is anticipated to exceed USD 14 billion by 2032, making it the global leader in 48V adoption
China as Growth Engine: China is considered as the world's largest automotive market and seeks unprecedented growth in the sale of electric vehicle because of government subsidies, driving rapid 48V mild-hybrid deployment across domestic manufacturers
Rapid Market Expansion: Asia Pacific industry is anticipated to dominate majority revenue share of 45% by 2037, due to increasing popularity of battery-powered cars in the region
Mild-Hybrid Standardization: Widespread adoption of 48V mild-hybrid systems as standard features across compact SUVs, sedans, and mid-range vehicles from major OEMs including Toyota, Hyundai, Kia, Audi, and Volvo
Segment Expansion: Many automakers started launching 48V mild-hybrid as standard features in their new vehicle models over the past three years, expanding beyond entry-level to premium segments
Technology Advancement: Integration of 48V systems with advanced features including electric turbocharging, regenerative braking, active suspension, and ADAS capabilities
Commercial Vehicle Adoption: Growing deployment of 48V systems in commercial vehicles, buses, and light commercial vehicles (LCVs) to meet efficiency standards
Regional Manufacturing Hub Shift: India and Southeast Asia (Thailand, Indonesia, Vietnam) emerging as new manufacturing hubs for 48V-equipped vehicles alongside China
Drivers
Government Emission Regulations: China being strict on carbon emission has set the limit to down CO2 to 117gm per km, compelling automakers to adopt 48V mild-hybrid technology
Fuel Efficiency Standards: Stringent fuel economy targets across China (CAFE standards), India (BS-VI norms), Japan, South Korea, and ASEAN nations driving widespread 48V adoption
Subsidy Policies: Chinese government subsidies for hybrid and mild-hybrid vehicles, FAME initiative in India, and government incentive packages supporting 48V system deployment and affordability
Cost-Effectiveness: The 48V system offers an affordable and efficient solution for mild hybrid vehicles, bridging the gap between conventional internal combustion engine (ICE) vehicles and fully electric vehicles (EVs)
Reduced Subsidy for Full EVs: In March 2019, the government of China slashed subsidies for electric vehicle and plug-in hybrid EVs by a rate of 50 percent, shifting focus toward cost-effective 48V mild hybrids
Large Consumer Base & Market Expansion: APAC's massive vehicle production volumes, rising disposable incomes, and expanding middle-class consumer demand for affordable electrification and fuel efficiency
Technological Maturity: Advances in battery technology, DC/DC converters, and motor-generator units making 48V systems increasingly reliable and cost-effective for mass-market deployment
Performance & Emissions Benefits: These systems offer enhanced fuel efficacy, reduced emissions, and better performance, making them an appealing choice for both manufacturers and consumers focused on greener transportation
Government Localization Incentives: China, India, and ASEAN countries promoting localized 48V component manufacturing and supply chain development through favorable policies
Competitive Market Pressure: Intense competition among 40+ Chinese carmakers driving innovation and rapid 48V adoption to differentiate products and meet regulatory compliance
Challenges
High Implementation Costs: A 48v system that uses a Li-ion battery is expected to add several thousands of dollars to the price of the vehicle, with DC-DC converter costs exceeding a hundred dollars
Vehicle Price Inflation: Higher manufacturing costs for 48V systems translate to increased vehicle pricing, limiting affordability in price-sensitive APAC markets where cost competitiveness is critical
Complex System Integration: A complete overhaul of the vehicle E/E architecture is required in order to carry out the migration, translating into a major design challenge for suppliers across the value chain
Battery Supply Chain Vulnerabilities: China still faces challenges involving making local EV brands more competitive, securing the supply chain for raw materials, and expanding charging infrastructure, affecting battery sourcing and cost stability
Raw Material Imbalances: China holds a dominant position in global graphite mining, accounting for 82% of the market share, however, it has only a 1% share in cobalt mining and reserves, creating supply chain risks for battery materials
Semiconductor Supply Constraints: A major obstacle is the shortage of chips, due to the CHIPS and Science Act, which has significantly impacted the entire automotive industry, affecting 48V component availability
Battery Technology Limitations: Battery performance limitations in terms of energy density and charging times restricting optimal system performance in extreme climates
Manufacturing Complexity: Suppliers of semiconductors and ECUs will be affected particularly, owing to the need to realign and certainly redesign their products to operate at a higher voltage range
Fragmented Regional Standards: Varying emission regulations, safety standards, and technology requirements across different APAC countries requiring multiple validation and certification processes
Limited Charging Infrastructure: Inadequate charging and battery recycling infrastructure in many APAC markets limiting long-term sustainability prospects
Subsidy Reduction Impact: Incidents of lifting and reduced subsidies for the purchase of electric vehicles may hinder the growth of the market in the region, particularly affecting cost-sensitive consumer segments in India and Southeast Asia
Low Consumer Awareness: Limited consumer understanding of 48V technology benefits and differentiators compared to conventional and full-hybrid vehicles
Temporary Sales Fluctuations: Subsidy phase-outs causing boom-bust cycles in demand, with initial purchase rushes followed by market slowdowns when incentives are withdrawn
Lithium-Ion Battery Recycling: Neither the OEMs nor the suppliers are able to answer 'What happens to the Li-ion battery pack once it exhausts its charge cycle?' There seems to be no solution to this question so far
Geopolitical Supply Chain Risks: US-China trade tensions and semiconductor export controls creating uncertainty in component sourcing and manufacturing timelines
How can this report add value to an organization?
Product/Innovation Strategy: This segment explores the diverse component types of automotive 48V systems across vehicle types, including mild-hybrid electric vehicles and passenger vehicles. Automakers are focusing on several product innovation strategies. Key among these is the development of advanced 48V architectures, including belt-driven (P0) systems, which are simpler and more cost-effective to integrate into existing vehicle platforms. Manufacturers are also investing in improving battery technologies, such as enhancing energy density, lifespan, and weight reduction, to further boost the performance and efficiency of 48V systems. Collaboration with suppliers to create flexible, scalable, and compatible solutions is becoming a priority, enabling automakers to integrate these technologies seamlessly across various vehicle models. Furthermore, research into new power electronics, materials, and energy management systems is being pursued to refine the functionality of 48V systems, ensuring optimal performance in a range of automotive applications. These strategies are essential for driving the widespread adoption of 48V systems in the evolving automotive market.
Growth/Marketing Strategy: The APAC automotive 48V systems market offers substantial opportunities for established players and new entrants. Key growth strategies include mergers and acquisitions, strategic collaborations, new product launches, and geographic expansion. Companies have prioritized developing innovative production technologies to gain a competitive advantage. The focus on reducing carbon footprints and aligning with global energy sustainability goals has been further accelerating market expansion.
Competitive Strategy: The report profiles major players in the APAC automotive 48V systems market, including technology providers and integrators. A detailed competitive landscape analysis covering strategic partnerships, agreements, and technological collaborations is provided to help stakeholders identify untapped revenue opportunities. This analysis supports market participants in enhancing their position through innovation, strategic alliances, and a focus on sustainability.
Key Market Players and Competition Synopsis
The companies that are profiled in the Asia-Pacific automotive 48V systems market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, and market penetration.
Some of the prominent names in the market are:
Hitachi, Ltd.
NIDEC CORPORATION
Mitsubishi Electric Corporation
Table of Contents
Executive Summary
Scope and Definition
1 Market: Industry Outlook
1.1 Trends: Current and Future Impact Assessment
1.1.1 Integration with Advanced Features such as Steer-by-Wire and Power Electronics
1.1.2 Expansion to Diverse Vehicle Segments including SUVs, Trucks, and Off-Road Vehicles
1.2 Supply Chain Overview
1.2.1 Key Players within the Supply Chain
1.2.2 Value Chain Analysis
1.3 Regulatory Landscape
1.3.1 UNECE R10
1.3.2 ISO 6469
1.3.3 CISPR Emissions
1.4 Technology Analysis
1.5 Porter's Five Forces Analysis
1.6 Integration with High-Voltage Systems and Charging Infrastructure: Co-Existence of 48V and 400V/800V Architectures and their Impact on On-Board Charging and Bidirectional V2X
1.7 Market Dynamics
1.7.1 Market Drivers
1.7.1.1 Demand for Improved Fuel Economy
1.7.1.2 Cost-Effectiveness of 48V Systems
1.7.2 Market Challenges
1.7.2.1 System Complexity and Integration
1.7.2.2 Supply Chain and Sourcing Risks of Raw Materials
1.7.3 Market Opportunities
1.7.3.1 Commercial and Micro-Mobility Vehicle Electrification
2 Region
2.1 Regional Summary
2.2 Automotive 48V Systems Market (by Region)
2.3 Asia-Pacific
2.3.1 Markets
2.3.1.1 Key Market Participants in Asia-Pacific
2.3.1.2 Driving Factors for Market Growth
2.3.1.3 Factors Challenging the Market
2.3.2 Application
2.3.3 Product
2.3.4 Asia-Pacific (by Country)
2.3.4.1 China
2.3.4.1.1 Application
2.3.4.1.2 Product
2.3.4.2 Japan
2.3.4.2.1 Application
2.3.4.2.2 Product
2.3.4.3 India
2.3.4.3.1 Application
2.3.4.3.2 Product
2.3.4.4 South Korea
2.3.4.4.1 Application
2.3.4.4.2 Product
2.3.4.5 Rest-of-Asia-Pacific
2.3.4.5.1 Application
2.3.4.5.2 Product
3 Markets - Competitive Benchmarking & Company Profiles
3.1 Next Frontiers
3.1.1 Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2022-August 2025
