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스톡 이미지 및 동영상 시장 : 세계 전망 및 예측(2023-2028년)
Stock Images and Videos Market - Global Outlook & Forecast 2023-2028
상품코드 : 1306066
리서치사 : Arizton Advisory & Intelligence
발행일 : 2023년 07월
페이지 정보 : 영문 491 Pages
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한글목차

세계 스톡 이미지 및 동영상 시장 규모는 2022년부터 2028년까지 6.74%의 CAGR을 나타낼 것으로 예상됩니다.

지역별로는 북미가 2022년 44% 이상의 점유율로 가장 큰 비중을 차지할 것으로 보입니다. 주요 이유는 대형 미디어&엔터테인먼트 기업, 광고 대행사, 강력한 디지털 경제가 존재하기 때문입니다.

세계의 스톡 이미지 및 동영상(Stock Images and Videos) 시장을 조사했으며, 시장 정의와 개요, 시장 기회와 시장 동향, 시장 영향요인 분석, 시장 규모 추이 및 예측, 각 부문별/지역별 상세 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 조사 방법

제2장 조사 목적

제3장 조사 과정

제4장 조사 대상 및 조사 범위

제5장 보고서의 전제조건 및 주석

제6장 시장 개요

제7장 프리미엄 인사이트

제8장 서론

제9장 시장 기회와 시장 동향

제10장 시장 성장 실현 요인

제11장 시장 성장 억제요인

제12장 시장 구도

제13장 제품

제14장 출전

제15장 용도

제16장 라이선스

제17장 최종사용자

제18장 지역

제19장 북미

제20장 유럽

제21장 아시아태평양

제22장 중동 및 아프리카

제23장 라틴아메리카

제24장 경쟁 구도

제25장 주요 기업 개요

제26장 기타 유력 벤더

제27장 보고서 개요

제28장 정량적 요약

제29장 부록

LSH
영문 목차

영문목차

The global stock images and videos market is expected to grow at a CAGR of 6.74% from 2022 to 2028.

GLOBAL MEDIA LANDSCAPE

MARKET TRENDS & OPPORTUNITIES

Increasing Penetration of AI & ML in Stock Content

AI and ML algorithms have significantly progressed in image and video recognition capabilities. These technologies can analyze and understand the content of images and videos, enabling efficient categorization, tagging, and metadata generation. This allows for improved search and discovery of relevant stock visuals based on specific themes, objects, or concepts.

AI and ML algorithms can automate the process of content curation in the global stock images and video market. These technologies can analyze customer preferences, trends, and engagement patterns to curate personalized collections of visuals. Automated content curation helps streamline users' search and selection process, offering them a more tailored and efficient experience.

Growing E-learning Industry

E-learning platforms and online education have grown substantially in recent years, driven by technological advancements, accessibility, and the increasing demand for flexible learning options. Visual content, including stock images and videos, plays a crucial role in e-learning by enhancing engagement, explaining complex concepts, and improving the learning experience. Visual content adds value to e-learning modules by visualizing concepts, diagrams, charts, and illustrations. Stock images and videos can help learners understand and retain information more effectively, as visual cues enhance comprehension and memory recall. Visual content brings life to the learning materials, making them more engaging and interactive.

INDUSTRY RESTRAINTS

Copyright Infringement & Breach of Licenses

Using images outside legal boundaries has been a nightmare in the global stock images and videos market and has only intensified with the advent of digital technology. The opportunities to infringe copyrights are ubiquitous, and many are unintentional. The existence of a strong culture of "freebooting," where consumers and customers do not think twice before going "save as" on an image and sweeping it off a browser, is large to be blamed. The impression guiding the download is that if it is on the web, it is in the public domain and not protected by copyright laws. Freebooting falls in the purview of legal speak for most users.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global stock images and videos market by product segments as stock images and videos. The growing demand for stock images can be attributed to the need for high-quality visuals in advertising, marketing, web design, publishing, and social media. Further, stock videos have gained significant traction in recent years, driven by the increasing demand for video content across digital platforms. The stock videos segment includes a variety of video clips, such as cinematic footage, lifestyle videos, animations, product demos, and corporate videos.

INSIGHTS BY SOURCE

Macrostock is a fragment of the traditional agencies - several have been bought out or fused under one name. Microstock, born in 2005, is a business model that sources content from photographers and sells licenses at lower prices than traditional stock photography agencies, charging between $1 to $100. The macrostock segment dominated the global stock images and videos market in 2022. Brands seek to maintain exclusivity in a market where social influence is widespread. Along with the emergence of more aspirational brands, macrostock seems more appealing.

INSIGHTS BY APPLICATION

The global stock images and videos market by application is segmented as commercial and editorial. The two applications typically differentiate how the content is permitted to be used. Images labelled for editorial use are mostly employed in illustrating news. The global stock images and videos market is highly dominated by demand for commercial purposes in 2022 and is expected to keep dominating in 2028. Digitization is changing everything, driving conversations on mediums and platforms, and creating an entirely new category for imagery. This is dwindling the demand for traditional paper-based and electronic mediums.

INSIGHTS BY LICENSE

RM-licensed images are often expensive and offer the option of exclusivity. They are traditionally licensed and are priced based on their use. RF-licensed images are cheaper than RM-licensed images, priced based on their size (in pixels). These non-exclusive images have a wide usage category with specific limits such as time. The global RM stock images and videos market held a higher share of around 55-60% in 2022. The advantage of RM licenses is that they offer exclusivity and control over media use, which can be especially important for high-profile or sensitive projects.

INSIGHTS BY END-USERS

The global stock images and videos market by end-users is segmented into marketers, film & tv producers, media & publishing, and businesses & individual creators. The marketer's segment was the highest revenue generator in the global industry in 2022. By combining creative talent with data, digital and independent creative companies were beginning to erode share from traditional agencies. And with the crisis driving everything digital and increasing e-commerce among smaller companies, the opportunities for stock images and videos to be more effective and prove their worth have increased drastically.

GEOGRAPHICAL ANALYSIS

North America accounted for the highest share of the global stock images and videos market in 2022, accounting for over 44%, mostly due to the presence of major media and entertainment companies, advertising agencies, and a strong digital economy. North America was led by the U.S., driven by a strong presence of media, advertising, and technology companies. Internet advertising takes up the largest share of ad spend and is the fastest-growing medium in the region, while newspapers are witnessing a decline in newspaper promotions. The advertising space in North America has grown exponentially over the last six years, primarily driven by cyclical events such as the Olympics and elections.

Segmentation by Geography

COMPETITIVE LANDSCAPE

The global stock images and videos market is highly consolidated. The industry has mostly stayed the same since Getty Images and Corbis imposed a consumer-facing business model (i.e., low price, high volume). While there are several specialist agencies and mom-and-pop shops, the latter's growth seems hazy. Specialist agencies, however, can survive provided they keep up with technology and demand developments. Major agencies such as Getty Images often represent smaller ones, benefitting from their exclusive content and giving them an opening. Several platforms have also come up that cater to amateurs. However, many of these leading companies are growing, not from new sales but by eating into the share of other smaller agencies. The vendors currently operating in the market are Adobe Stock, Getty Images, Shutterstock, Alamy, AP Images, and many others.

Key Company Profiles

Other Prominent Vendors

KEY QUESTIONS ANSWERED:

TABLE OF CONTENTS

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

5 REPORT ASSUMPTIONS & CAVEATS

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

8 INTRODUCTION

9 MARKET OPPORTUNITIES & TRENDS

10 MARKET GROWTH ENABLERS

11 MARKET RESTRAINTS

12 MARKET LANDSCAPE

13 PRODUCT

14 SOURCE

15 APPLICATION

16 LICENSE

17 END-USER

18 GEOGRAPHY

19 NORTH AMERICA

20 EUROPE

21 APAC

22 MIDDLE EAST & AFRICA

23 LATIN AMERICA

24 COMPETITIVE LANDSCAPE

25 KEY COMPANY PROFILES

26 OTHER PROMINENT VENDORS

27 REPORT SUMMARY

28 QUANTITATIVE SUMMARY

29 APPENDIX

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