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Motorcycle Advanced Driver Assistance System Market, By Component, By Technology, By Sensor Type, By Vehicle Type, By Distribution, By Country, and By Region - Global Industry Analysis, Market Size, Market Share & Forecast from 2025-2032
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¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå ±Ô¸ð´Â 2024³â¿¡ 19¾ï 9,043¸¸ ´Þ·¯¿¡ ´ÞÇϸç, 2025-2032³â¿¡ CAGR 7.90%·Î È®´ë

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀå ¿ªÇÐ

÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS)¸¦ ÅëÇÑ ¿ÀÅä¹ÙÀÌÀÇ ¾ÈÀü°ú ¼º´É Çâ»ó

Á¤ºÎ¿Í Á¦Á¶¾÷üµéÀÌ ¶óÀÌ´õÀÇ ¾ÈÀüÀ» ÃÖ¿ì¼± °úÁ¦·Î »ïÀ¸¸é¼­ ¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS)ÀÇ µµÀÔÀÌ °¡¼ÓÈ­µÇ°í ÀÖ½À´Ï´Ù. ¼¼°èº¸°Ç±â±¸(WHO)¿¡ µû¸£¸é Àü ¼¼°è ±³Åë»ç°í »ç¸ÁÀÚÀÇ ¾à 28%°¡ ¿ÀÅä¹ÙÀÌ·Î ÀÎÇØ »ç¸ÁÇϰí ÀÖÀ¸¸ç, ÷´Ü ¾ÈÀü ±â´ÉÀÇ Çʿ伺ÀÌ ´ëµÎµÇ°í ÀÖÀ¸¸ç, BMW, µÎīƼ, °¡¿Í»çŰ¿Í °°Àº ÁÖ¿ä ºê·£µå´Â »ç°í¸¦ ÁÙÀ̱â À§ÇØ ·¹ÀÌ´õ ±â¹Ý ÀûÀÀÇü Å©·çÁî ÄÁÆ®·Ñ ¹× Ãæµ¹ °æ°í ½Ã½ºÅÛÀ» žÀçÇϰí ÀÖ½À´Ï´Ù. ½Ã½ºÅÛÀ» ÅëÇÕÇϰí ÀÖ½À´Ï´Ù. À¯·´¿¬ÇÕ ÁýÇàÀ§¿øÈ¸´Â ¿ÀÅä¹ÙÀÌ ¾ÈÀü ±â¼ú °­È­¸¦ Àǹ«È­Çϰí, OEM ¾÷üµéÀÇ ±â¼ú Çõ½ÅÀ» Ã˱¸Çϰí ÀÖ½À´Ï´Ù. ¹Ì±¹ ±³ÅëºÎ µµ·Î±³Åë¾ÈÀü±¹(NHTSA)Àº AI¸¦ Ȱ¿ëÇÑ ¶óÀÌ´õ Áö¿ø °ü·Ã ¿¬±¸¸¦ Áö¿øÇϰí ÀÖ½À´Ï´Ù. Àü±â ¸ðÅÍ»çÀÌŬÀÇ ºÎ»óÀ¸·Î °¢ ¾÷üµéÀº Á¦¾î ¹× ³»ºñ°ÔÀÌ¼Ç °³¼±À» À§ÇØ ¼¾¼­ ±â¹Ý ¾ÈÁ¤È­ ¹× Ä¿³ØÆ¼µå Â÷·® ±â¼úÀ» ¸ð»öÇϰí ÀÖ½À´Ï´Ù. Àü ¼¼°è¿¡¼­ ¾ÈÀü ±ÔÁ¦°¡ °­È­µÊ¿¡ µû¶ó ¿ÀÅä¹ÙÀÌ¿ë ADAS´Â ÇÁ¸®¹Ì¾ö ¹× Áß±Þ ¸ðµ¨¿¡¼­ Ç¥ÁØÀÌ µÇ¾î ¶óÀÌ´õ º¸È£¿Í ±³Åë¾ÈÀüÀ» Å©°Ô °­È­ÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀå : ÁÖ¿ä ÀλçÀÌÆ®

¸®¼­Ä¡ ¾Ö³Î¸®½ºÆ®ÀÇ ºÐ¼®¿¡ µû¸£¸é ¼¼°è ½ÃÀåÀº ¿¹Ãø ±â°£(2025-2032³â) µ¿¾È ¿¬Æò±Õ ¾à 7.90%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)À» ³ªÅ¸³¾ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

ºÎǰº°·Î´Â ECU°¡ 2024³â °¡Àå Å« ½ÃÀå Á¡À¯À²À» Â÷ÁöÇß½À´Ï´Ù.

±â¼úº°·Î´Â ABS°¡ 2024³â ÁÖ¿ä ±â¼úÀÔ´Ï´Ù.

¼¾¼­ À¯Çüº°·Î´Â ·¹ÀÌ´õ ¼¾¼­°¡ 2024³â ½ÃÀåÀ» ÁÖµµÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

Â÷Á¾º°·Î´Â °¡¼Ö¸° Â÷·®ÀÌ 2024³â ÁÖ¿ä Â÷Á¾À¸·Î ²ÅÇû½À´Ï´Ù.

À¯Åë ä³Îº°·Î´Â OEMÀÌ 2024³â ÁÖ¿ä À¯Åë ä³ÎÀ̾ú½À´Ï´Ù.

Áö¿ªº°·Î´Â À¯·´ÀÌ 2024³â ¸ÅÃâÀ» âÃâÇÒ ÁÖ¿ä Áö¿ªÀÔ´Ï´Ù.

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀå : ¼¼ºÐÈ­ ºÐ¼®

¼¼°è ¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀåÀº ºÎǰ, ±â¼ú, ¼¾¼­ À¯Çü, Â÷Á¾, À¯Åë ä³Î, Áö¿ªº°·Î ¼¼ºÐÈ­µË´Ï´Ù.

½ÃÀåÀº ºÎǰ¿¡ µû¶ó ECU(ÀüÀÚÁ¦¾îÀåºñ), ¼¾¼­, ±â¾î ¾î½Ã½ºÆ®, GPS À¯´Ö, ¿¬·á°è µî ¼¼ °¡Áö ¹üÁÖ·Î ³ª´µ¸ç, ECU´Â ADAS ±â´ÉÀÇ ÇÙ½ÉÀ¸·Î °¡Àå ³ôÀº Æò°¡¸¦ ¹Þ°í ÀÖÀ¸¸ç, ½Ç½Ã°£ µ¥ÀÌÅÍ Ã³¸®¸¦ °¡´ÉÇÏ°Ô ÇÏ´Â ¼¾¼­°¡ ±× µÚ¸¦ ÀÕ°í ÀÖ½À´Ï´Ù. GPS À¯´ÖÀº ³×ºñ°ÔÀ̼ÇÀ» Çâ»ó½Ã۰í, ±â¾î ¾î½Ã½ºÆ®´Â ÁÖÇà È¿À²À» Çâ»ó½Ãŵ´Ï´Ù. ¿¬·á°è´Â ¸ð´ÏÅ͸µÀ» Áö¿øÇϸç, ±âŸ ±¸¼º ¿ä¼Ò´Â Àüü ½Ã½ºÅÛ ÅëÇÕ¿¡ ±â¿©ÇÕ´Ï´Ù.

½ÃÀåÀº ±â¼ú¿¡ µû¶ó ÀûÀÀÇü Å©·çÁî ÄÁÆ®·Ñ(ACC), ¿ÀÅä¹ÙÀÌ ¾ÈÁ¤È­ Á¦¾î, Àü¹æ Ãæµ¹ °æº¸, »ç°¢Áö´ë °¨Áö, ±â¾î º¯¼Ó º¸Á¶(GSA), Æ®·¢¼Ç ÄÁÆ®·Ñ ½Ã½ºÅÛ(TCS), Àá±Ý ¹æÁö ºê·¹ÀÌÅ© ½Ã½ºÅÛ(ABS)ÀÇ 7°¡Áö ¹üÁÖ·Î ³ª´¹´Ï´Ù. »ç°í ¿¹¹æ¿¡ Áß¿äÇÑ ¿ªÇÒÀ» ÇÏ´Â ABS°¡ °¡Àå Áß¿äÇϰí, ¾ÈÁ¤¼ºÀ» ³ô¿©ÁÖ´Â Æ®·¢¼Ç ÄÁÆ®·ÑÀÌ ±× µÚ¸¦ ÀÕ½À´Ï´Ù. ¾î´ðƼºê Å©·çÁî ÄÁÆ®·Ñ°ú Àü¹æ Ãæµ¹ °æ°í´Â ¾ÈÀü¼ºÀ» Çâ»ó½Ã۰í, ¿ÀÅä¹ÙÀÌ ¾ÈÁ¤È­ Á¦¾î¿Í »ç°¢Áö´ë °¨Áö ±â´ÉÀº ±âµ¿¼ºÀ» ³ôÀÔ´Ï´Ù. ±â¾î º¯¼Ó ¾î½Ã½ºÆ®´Â ÁÖÇà È¿À²¼ºÀ» Áö¿øÇÕ´Ï´Ù.

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀå : Áö¿ªº° ºÐ¼®

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀåÀº ¾ÈÀü ±ÔÁ¦, ±â¼ú µµÀÔ, ¿ÀÅä¹ÙÀÌ ÆÇ¸Å¿¡ ¿µÇâÀ» ¹Þ¾Æ Áö¿ªº°·Î ´Ù¾çÇÑ ¼ºÀå ÆÐÅÏÀ» º¸À̰í ÀÖ½À´Ï´Ù. À¯·´Àº À¯·´¿¬ÇÕ ÁýÇàÀ§¿øÈ¸ÀÇ ¾ö°ÝÇÑ ¾ÈÀü Àǹ«È­¿Í BMW, Ducati¿Í °°Àº ÇÁ¸®¹Ì¾ö ¿ÀÅä¹ÙÀÌ ºê·£µåÀÇ ³ôÀº äÅ÷ü·Î ½ÃÀåÀ» ¼±µµÇϰí ÀÖ½À´Ï´Ù. ºÏ¹Ì´Â °í¼º´É ¸ðÅÍ»çÀÌŬ¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¿Í ¹Ì±¹ µµ·Î±³Åë¾ÈÀü±¹(NHTSA)°ú °°Àº ±â°üÀÇ ¶óÀÌ´õ ¾ÈÀü Çâ»óÀ» À§ÇÑ Áö¿øÀ¸·Î ±× µÚ¸¦ ÀÕ°í ÀÖ½À´Ï´Ù. Àü ¼¼°è ¿ÀÅä¹ÙÀÌ Àα¸ÀÇ 60% ÀÌ»óÀ» Â÷ÁöÇÏ´Â ¾Æ½Ã¾ÆÅÂÆò¾çÀº ÀϺ»°ú Áß±¹ µîÀÇ ±¹°¡¿¡¼­ ADASÀÇ ±Þ¼ÓÇÑ º¸±ÞÀ» °æÇèÇϰí ÀÖÀ¸¸ç, ÁÖ¿ä Á¦Á¶¾÷üµéÀº ½º¸¶Æ® ¾ÈÀü ±â´ÉÀ» ÅëÇÕÇϰí ÀÖ½À´Ï´Ù. Àεµ¿Í µ¿³²¾Æ½Ã¾Æ´Â Àú·ÅÇÑ ¿ÀÅä¹ÙÀ̸¦ Áß½ÉÀ¸·Î µµ½ÃÈ­¿Í °¡Ã³ºÐ ¼Òµæ Áõ°¡¿¡ ÈûÀÔ¾î ADASÀÇ º¸±ÞÀÌ Á¡ÁøÀûÀ¸·Î ÁøÇàµÇ°í ÀÖ½À´Ï´Ù. ¶óƾ¾Æ¸Þ¸®Ä«¿Í Áßµ¿ ¹× ¾ÆÇÁ¸®Ä«´Â ½ÃÀå ¼ºÀåÀÌ ¾ÆÁ÷Àº ´õµðÁö¸¸, ±³Åë¾ÈÀü ±ÔÁ¦ÀÇ ¹ßÀü°ú ÇÁ¸®¹Ì¾ö ¿ÀÅä¹ÙÀÌ¿¡ ´ëÇÑ ¼ö¿ä·Î ÀÎÇØ ½ÃÀå ¼ºÀåÀÌ ±â´ëµË´Ï´Ù.

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀå : °æÀï ±¸µµ

¿ÀÅä¹ÙÀÌ¿ë ÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ(ADAS) ½ÃÀåÀº °æÀïÀÌ Ä¡¿­Çϸç, ÁÖ¿ä ¾÷üµéÀº ½ÃÀå¿¡¼­ÀÇ ÀÔÁö¸¦ °­È­Çϱâ À§ÇØ ±â¼ú Çõ½Å, Àü·«Àû Á¦ÈÞ, ±ÔÁ¦ Áؼö¿¡ ÁÖ·ÂÇϰí ÀÖ½À´Ï´Ù. ¾î´ðƼºê Å©·çÁî ÄÁÆ®·Ñ, Ãæµ¹ °æ°í ½Ã½ºÅÛ µî ÷´Ü ADAS ±â´ÉÀ» ÇÁ¸®¹Ì¾ö ¸ðµ¨¿¡ žÀçÇϰí ÀÖ½À´Ï´Ù. º¸½¬, ÄÜÆ¼³ÙÅ» AG, ZF Friedrichshafen AG¿Í °°Àº ±â¼ú ÇÁ·Î¹ÙÀÌ´õµéÀº ·¹ÀÌ´õ ±â¹Ý ¸ð´ÏÅ͸µ ½Ã½ºÅÛ, AI ±â¹Ý ¶óÀÌ´õ ¾î½Ã½ºÆ®, ÀüÀÚ½Ä ¾ÈÁ¤¼º Á¦¾î µîÀ» °ø±ÞÇϸç ÀÌ ºÐ¾ß¸¦ ÁÖµµÇϰí ÀÖ½À´Ï´Ù. ÀÌ ºÐ¾ß¸¦ Áö¹èÇϰí ÀÖ½À´Ï´Ù. °¢ ¾÷üµéÀº ¶óÀÌ´õÀÇ ¾ÈÀü°ú »óȲ ÀνÄÀ» Çâ»ó½Ã۱â À§ÇØ LiDAR, AI¸¦ Ȱ¿ëÇÑ ÀÎÁö ½Ã½ºÅÛ, V2X(Vehicle-to-Everything) Ä¿³ØÆ¼ºñƼ¿¡ ÅõÀÚÇϰí ÀÖ½À´Ï´Ù. ¾Æ½Ã¾ÆÅÂÆò¾çÀÇ ½ºÅ¸Æ®¾÷°ú Áö¿ª Á¦Á¶¾÷üµéµµ ½ÃÀå¿¡ ÁøÀÔÇϰí ÀÖÀ¸¸ç, ÁßÇü ¿ÀÅä¹ÙÀ̸¦ À§ÇÑ ºñ¿ë È¿À²ÀûÀÎ ADAS ¼Ö·ç¼Ç¿¡ ÃÊÁ¡À» ¸ÂÃß¾ú½À´Ï´Ù. ¼¼°è ¾ÈÀü ±ÔÁ¦ °­È­, Áö¼ÓÀûÀÎ ±â¼ú ¹ßÀü, Àü·«Àû Á¦ÈÞ, ¶óÀ̵ù ¾ÈÀü °­È­¿¡ ´ëÇÑ ¼ÒºñÀÚ ¼ö¿ä Áõ°¡·Î ÀÎÇØ °æÀï ±¸µµ°¡ Çü¼ºµÇ°í ÀÖ½À´Ï´Ù.

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Á¦1Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå °³¿ä

Á¦2Àå °³¿ä

Á¦3Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ)ÀÇ ÁÖ¿ä ½ÃÀå µ¿Çâ

Á¦4Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : »ê¾÷ ºÐ¼®

Á¦5Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : ³ô¾ÆÁö´Â ÁöÁ¤ÇÐÀû ±äÀåÀÇ ¿µÇâ

Á¦6Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå ±¸µµ

Á¦7Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : ÄÄÆ÷³ÍÆ®º°

Á¦8Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : ±â¼úº°

Á¦9Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : ¼¾¼­ À¯Çüº°

Á¦10Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : Â÷Á¾º°

Á¦11Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : À¯Åë ä³Îº°

Á¦12Àå ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ½ÃÀå : Áö¿ªº°

Á¦13Àå ÁÖ¿ä º¥´õ ºÐ¼® : ¿ÀÅä¹ÙÀÌ¿ë ADAS(÷´Ü¿îÀüÀÚº¸Á¶½Ã½ºÅÛ) ¾÷°è

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REPORT HIGHLIGHT

Motorcycle Advanced Driver Assistance System Market size was valued at US$ 1,990.43 Million in 2024, expanding at a CAGR of 7.90% from 2025 to 2032.

The Motorcycle Advanced Driver Assistance System (ADAS) Market focuses on safety and performance-enhancing technologies designed to assist riders in preventing accidents and improving control. Increasing concerns over road safety and rising motorcycle fatalities-over 380,000 reported globally in recent years-are accelerating ADAS adoption. Features like adaptive cruise control, blind-spot detection, and collision warning systems are becoming standard in high-end motorcycles from brands like Ducati, BMW, and KTM. Regulatory support, including the European Union's mandate for advanced safety systems in two-wheelers, further drives integration. However, high costs and limited penetration in budget motorcycles pose challenges, particularly in emerging markets. The growing trend of electric motorcycles and autonomous riding assistance presents new opportunities, with manufacturers investing in AI-driven safety solutions, radar-based monitoring, and connectivity features to enhance rider security and overall experience.

Motorcycle Advanced Driver Assistance System Market- Market Dynamics

Enhancing Motorcycle Safety and Performance with Advanced Driver Assistance Systems

The adoption of Motorcycle Advanced Driver Assistance Systems (ADAS) is accelerating as governments and manufacturers prioritize rider safety. According to the World Health Organization (WHO), motorcycles account for nearly 28% of global road traffic deaths, highlighting the need for advanced safety features. Leading brands like BMW, Ducati, and Kawasaki are integrating radar-based adaptive cruise control and collision warning systems to reduce accidents. The European Commission has mandated enhanced safety technologies for two-wheelers, pushing OEMs to innovate. Additionally, the National Highway Traffic Safety Administration (NHTSA) supports research on AI-driven rider assistance. With the rise of electric motorcycles, companies are also exploring sensor-based stabilization and connected vehicle technology to improve control and navigation. As safety regulations tighten worldwide, motorcycle ADAS is expected to become a standard across premium and mid-range models, significantly enhancing rider protection and road safety.

Motorcycle Advanced Driver Assistance System Market- Key Insights

As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 7.90% over the forecast period (2025-2032)

Based on Component segmentation, ECU was predicted to show maximum market share in the year 2024

Based on Technology segmentation, ABS was the leading Technology in 2024

Based on Sensor Type segmentation, Radar sensors were the leading Sensor Type in 2024

Based on Vehicle Type segmentation, Gasoline was the leading Vehicle Type in 2024

Based on Distribution segmentation, OEM was the leading Distribution in 2024

On the basis of region, Europe was the leading revenue generator in 2024

Motorcycle Advanced Driver Assistance System Market- Segmentation Analysis:

The Global Motorcycle Advanced Driver Assistance System Market is segmented on the basis of Component, Technology, Sensor Type, Vehicle Type, Distribution, and Region.

The market is divided into three categories based on Component: ECU (Electronic Control Unit), Sensors, Gear Assistors, GPS unit, and Fuel indicators. ECU holds the highest preference as the core of ADAS functionality, followed by sensors enabling real-time data processing. GPS units enhance navigation, while gear assistors improve riding efficiency. Fuel indicators support monitoring, with other components contributing to overall system integration.

The market is divided into seven categories based on Technology: Adaptive Cruise Control, Motorcycle Stability Control, Forward Collision Warning, Blind Spot Detection, Gear Shift Assistance (GSA), Traction Control System (TCS), and Anti-lock braking system (ABS). ABS leads due to its critical role in accident prevention, followed by traction control for enhanced stability. Adaptive cruise control and forward collision warning improve safety, while motorcycle stability control and blind spot detection enhance maneuverability. Gear shift assistance supports riding efficiency.

Motorcycle Advanced Driver Assistance System Market- Geographical Insights

The Motorcycle Advanced Driver Assistance System (ADAS) Market demonstrates diverse regional growth patterns, influenced by safety regulations, technological adoption, and motorcycle sales. Europe leads the market, driven by stringent safety mandates from the European Commission and high adoption rates among premium motorcycle brands like BMW and Ducati. North America follows, with increasing demand for high-performance motorcycles and support from agencies like the National Highway Traffic Safety Administration (NHTSA) for advanced rider safety. The Asia-Pacific region, home to over 60% of the world's motorcycle population, is experiencing rapid ADAS adoption in countries like Japan and China, where major manufacturers are integrating smart safety features. India and Southeast Asia, though dominated by budget motorcycles, are gradually witnessing ADAS penetration, supported by urbanization and rising disposable incomes. In Latin America and the Middle East & Africa, market growth remains slow but is expected to rise with evolving traffic safety regulations and premium motorcycle demand.

Motorcycle Advanced Driver Assistance System Market- Competitive Landscape:

The Motorcycle Advanced Driver Assistance System (ADAS) Market is highly competitive, with key players focusing on innovation, strategic partnerships, and regulatory compliance to strengthen their market presence. Leading motorcycle manufacturers such as BMW Motorrad, Ducati, KTM, and Kawasaki are integrating advanced ADAS features like adaptive cruise control and collision warning systems in premium models. Technology providers such as Bosch, Continental AG, and ZF Friedrichshafen AG dominate the space by supplying radar-based monitoring systems, AI-driven rider assistance, and electronic stability controls. Companies are investing in LiDAR, AI-powered perception systems, and vehicle-to-everything (V2X) connectivity to enhance rider safety and situational awareness. Startups and regional manufacturers in Asia-Pacific are also entering the market, focusing on cost-effective ADAS solutions for mid-range motorcycles. As global safety regulations tighten, competitive dynamics will be shaped by continuous technological advancements, strategic alliances, and increasing consumer demand for enhanced riding safety.

Recent Developments:

In March 2022, Spark Minda, partnering with Ride Vision, is set to launch its Intelligent Rider Assistance System (iRAS) in India by 2024. This AI-enabled Collision Avoidance Technology (CAT) aims to reduce two-wheeler accidents by providing alerts for forward collisions, blind spots, and dangerous overtaking, initially targeting premium bikes.

In July 2024, Continental is set to introduce its radar-based Advanced Rider Assistance Systems (ARAS) to the Indian two-wheeler market, targeting motorcycles and scooters with ABS, likely 125cc and above. The ARAS offers features like blind-spot detection and adaptive cruise control, with discussions ongoing with major OEMs for a potential launch.

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY COMPONENT- MARKET ANALYSIS, 2019 - 2032

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY TECHNOLOGY- MARKET ANALYSIS, 2019 - 2032

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY SENSOR TYPE- MARKET ANALYSIS, 2019 - 2032

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY VEHICLE TYPE- MARKET ANALYSIS, 2019 - 2032

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY DISTRIBUTION- MARKET ANALYSIS, 2019 - 2032

GLOBAL MOTORCYCLE ADVANCED DRIVER ASSISTANCE SYSTEM MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032

Table of Contents

1. Motorcycle Advanced Driver Assistance System Market Overview

2. Executive Summary

3. Motorcycle Advanced Driver Assistance System Key Market Trends

4. Motorcycle Advanced Driver Assistance System Industry Study

5. Motorcycle Advanced Driver Assistance System Market: Impact of Escalating Geopolitical Tensions

6. Motorcycle Advanced Driver Assistance System Market Landscape

7. Motorcycle Advanced Driver Assistance System Market - By Component

8. Motorcycle Advanced Driver Assistance System Market - By Technology

9. Motorcycle Advanced Driver Assistance System Market - By Sensor Type

10. Motorcycle Advanced Driver Assistance System Market - By Vehicle Type

11. Motorcycle Advanced Driver Assistance System Market - By Distribution

12. Motorcycle Advanced Driver Assistance System Market- By Geography

13. Key Vendor Analysis- Motorcycle Advanced Driver Assistance System Industry

14. 360 Degree Analyst View

15. Appendix

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