장식용 코팅 시장 : 수지 유형별, 제품 유형별, 용도별 - 기회 분석 및 산업 예측(2024-2033년)

Decorative Coatings Market By Resin Type , By Product Type By Application : Global Opportunity Analysis and Industry Forecast, 2024-2033

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한글목차

전 세계 장식용 코팅 시장은 2023년부터 2032년까지 4.7%의 연평균 복합 성장률(CAGR)을 나타내며 2022년 732억 달러에서 2032년에는 1,152억 달러에 달할 것으로 예상됩니다.

장식용 코팅은 벽이나 가구 등 표면의 시각적 매력을 향상시키기 위해 사용됩니다. 다양한 색상과 질감으로 제공되기 때문에 주거용 및 상업용 건물 모두에서 선호되고 있습니다. 이러한 코팅은 미적 특성을 넘어 내구성과 마모 및 파손에 대한 저항력이 뛰어나다는 평가를 받고 있습니다.

장식용 코팅 산업은 표면의 내구성, 미관, 가혹한 환경 조건으로부터의 보호를 강화하는 제품에 대한 수요 증가로 인해 큰 성장이 예상됩니다. 특히 자외선, 극한의 온도, 산성비, 이물질 등에 견딜 수 있는 표면에 대한 수요가 급증하고 있습니다. 또한, 내습성, 내식성, 내 자외선, 내 박테리아, 내열성 등 페인트의 우수한 특성이 산업의 성장을 가속하고 있습니다.

장식용 코팅 시장의 치열한 경쟁은 업계 관계자들에게 지속적인 도전이 되고 있습니다. 지역적으로나 전 세계적으로 수많은 공급업체가 존재하기 때문에 시장 점유율을 차지하기 위한 경쟁이 치열해지고 있습니다. 이러한 경쟁 환경은 가격 전략에 압력을 가하고, 종종 수익률에 부정적인 영향을 미치는 가격 경쟁으로 이어집니다. 또한, 시장에서 우위를 점하기 위해서는 끊임없는 기술 혁신이 필요하기 때문에 R&D 예산에 부담을 주게 되고, 기업은 경쟁력과 건전한 이윤율 유지의 균형을 맞추기 어려워지고 있습니다.

장식용 코팅 산업은 큰 기술 발전으로 인해 크게 확대될 것으로 예상됩니다. 나노 TiO2 광촉매, 친환경 그린 코팅의 개발, 건조 시간 단축 방법의 채택은 업계의 미래를 결정짓는 큰 힘으로 부각되고 있습니다. 이러한 개발은 장식용 코팅의 성능을 향상시킬 뿐만 아니라 환경 친화적이고 에너지 효율적인 솔루션에 대한 관심이 높아지고 있는 추세에 부합합니다. 최첨단 기술의 채택은 지속적인 개선에 대한 헌신을 보여주며, R&D 투자 증가로 뒷받침되고 있습니다. 이 분야가 혁신을 위해 노력하는 가운데, 이러한 기술적 진보를 도입함으로써 변화하는 고객 니즈와 환경 문제에 대한 우려에 대응하고 예측 기간 동안 시장이 크게 확대될 가능성이 높습니다.

코로나19 팬데믹으로 인한 대규모 경제 혼란과 봉쇄 조치로 인해 건물과 산업 운영이 크게 둔화되어 장식용 코팅 수요에 직접적인 영향을 미쳤습니다. 많은 제조 시설과 건설 현장이 일시적으로 폐쇄되거나 생산 능력을 축소해야 했고, 그 결과 장식용 코팅의 생산과 소비가 감소했습니다. 시장의 가격 불안정성은 공급망 중단과 팬데믹으로 인한 불확실성으로 인해 생산자와 소비자 모두에게 영향을 미쳤습니다. 그러나 경제가 점차 회복되고 건설 활동이 시작되면서 장식용 코팅 산업은 팬데믹 이후 세계의 변화에 대응하기 위해 창의적인 솔루션과 지속 가능한 관행에 더 많은 관심을 기울이면서 속도를 되찾았습니다.

이해관계자를 위한 주요 이점

• 이 보고서는 2022년부터 2032년까지 장식용 코팅 시장 분석 시장 부문, 현재 동향, 추정 및 동향 분석, 역학에 대한 정량적 분석을 제공하고, 일반적인 장식용 코팅 시장 기회를 식별합니다.
• 시장 성장 촉진요인, 시장 성장 억제요인, 시장 기회와 관련된 정보와 함께 시장 조사를 제공합니다.
• Porter's Five Forces 분석은 이해 관계자가 이익 중심의 비즈니스 결정을 내리고 공급자와 구매자의 네트워크를 강화할 수 있도록 구매자와 공급자의 잠재력을 밝힙니다.
• 장식용 코팅 시장의 세분화에 대한 자세한 분석은 시장 기회를 결정하는 데 도움이 됩니다.
• 각 지역의 주요 국가는 세계 시장에 대한 수익 기여도에 따라 매핑되어 있습니다.
• 시장 기업의 포지셔닝은 벤치마킹을 용이하게 하고 시장 기업의 현재 위치를 명확하게 이해할 수 있습니다.
• 이 보고서에는 지역 및 세계 장식용 코팅 시장 동향, 주요 기업, 시장 부문, 응용 분야 및 시장 성장 전략에 대한 분석이 포함되어 있습니다.

보고서 커스터마이징 가능(별도의 비용과 일정이 필요합니다.)

• 지역별 신규 진출기업
• 기술 동향 분석
• 제품/부문별 기업 시장 세분화 분석
• 주요 기업의 신제품 개발/제품 매트릭스
• 국가, 지역 및 세계 수준의 환자/역학 데이터
• 규제 가이드라인
• 고객의 관심사에 따른 추가 기업 프로파일
• 크리스 크로스 부문 분석 - 시장 규모 및 예측
• 기업 프로파일 확장 목록
• 과거 시장 데이터
• 주요 기업의 세부 정보(위치, 연락처, 공급업체/벤더 네트워크 등 포함, 엑셀 형식)
• 고객/소비자/원료 공급업체 리스트 - 가치사슬 분석
• 세계/지역/국가별 기업의 시장 점유율 분석
• SWOT 분석

목차

제1장 서론

제2장 주요 요약

제3장 시장 개요

• 시장 정의와 범위
• 주요 조사 결과
  • 주요 영향요인
  • 주요 투자 기회
• Porter의 Five Forces 분석
• 시장 역학
  • 성장 촉진요인
  • 성장 억제요인
  • 기회
• 평균 판매 가격
• 시장 점유율 분석
• 브랜드 점유율 분석
• 무역 데이터 분석
• 제품 소비
• 밸류체인 분석
• 주요 규제 분석
• 특허 상황
• 상환 시나리오
• 규제 가이드라인

제4장 장식용 코팅 시장, 기술별

• 개요
• 수성
• 용제 베이스

제5장 장식용 코팅 시장 : 유형별

• 개요
• 에멀전
• 에나멜
• 프라이머
• 기타

제6장 장식용 코팅 시장 : 용도별

• 개요
• 외장
• 내장

제7장 장식용 코팅 시장 : 지역별

• 개요
• 북미
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 독일
  • 영국
  • 프랑스
  • 스페인
  • 이탈리아
  • 기타
• 아시아태평양
  • 중국
  • 일본
  • 인도
  • 한국
  • 호주
  • 기타
• 라틴아메리카/중동 및 아프리카
  • 브라질
  • 아랍에미리트(UAE)
  • 사우디아라비아
  • 남아프리카공화국
  • 기타

제8장 경쟁 구도

• 서론
• 주요 성공 전략
• 주요 10개사의 제품 매핑
• 경쟁 대시보드
• 경쟁 히트맵
• 주요 기업의 포지셔닝, 2022년

제9장 기업 개요

• PPG Industries Inc.
• The Sherwin-Williams Company
• Akzo Nobel N.V.
• Nippon Paint Holdings Co., Ltd.
• BASF SE
• Asian Paints
• Kansai Paints Co. Ltd.
• Jotun
• RPM International Inc.
• Axalta Coating Systems

LSH

영문 목차

영문목차

The global decorative coatings market is anticipated to reach $115.2 billion by 2032, growing from $73.2 billion in 2022 at a CAGR of 4.7% from 2023 to 2032.

Decorative coatings serve the purpose of improving the visual appeal of surfaces like walls and furniture. They are available in an extensive range of colors and textures making them a favored option in both residential and commercial settings. Beyond their aesthetic qualities, these coatings are recognized for their durability and ability to withstand wear and tear.

The decorative coatings industry is expected to witness significant growth, driven by a rising demand for products that enhance surface durability, aesthetics, and protection against harsh environmental conditions. The surge in demand is particularly boosted by the need for surfaces to withstand challenges such as UV radiation, extreme temperatures, acid rain, and foreign particles. The industry's growth is further driven by the superior properties exhibited by these coatings, including moisture resistance, corrosion resistance, UV radiation resistance, bacteria resistance, and heat resistance.

Intense competition in the decorative coatings market poses a continual challenge for industry players. The presence of numerous suppliers, both regional and global, results in increased competition for market share. This competitive landscape exerts pressure on pricing strategies, often leading to price wars that can negatively impact profit margins. In addition, the constant need for innovation to stay ahead in the market places a strain on R&D budgets, making it challenging for companies to balance competitiveness with maintaining healthy profit margins.

The decorative coatings industry is expected to expand significantly due to major technological advancements. Nano-TiO2 photocatalysts, the development of ecologically friendly green coatings, and the adoption of drying time reduction methods stand out as major forces defining the industry's future. These developments not only improve the performance of decorative coatings, but they also align with the increased emphasis on environmentally friendly and energy-efficient solutions. The introduction of cutting-edge technologies demonstrates a dedication to ongoing improvement, which is supported by increased R&D investments. As the sector strives for innovation, the incorporation of these technical advancements is likely to drive significant market expansion during the forecast period, responding to changing customer needs and environmental concerns.

The extensive economic disruptions and lockdown measures during the COVID-19 pandemic slowed building and industrial operations significantly, directly influencing demand for decorative coatings. Many manufacturing facilities and construction sites were forced to close temporarily or operate at reduced capacity, resulting in a decrease in the production and consumption of decorative coatings. Price instability in the market was caused by supply chain interruptions and uncertainty around the pandemic, affecting both producers and consumers. However, when economies slowly recovered and construction activities began, the decorative coating industry regained speed, with a greater emphasis on creative solutions and sustainable practices in response to the changing post-pandemic world.

The key players profiled in this report include PPG, The Sherwin-Williams Company, Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., BASF SE, Asian Paints, Kansai Paint Co.,Ltd., Jotun, RPM International Inc., and Axalta Coating Systems. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and product launches.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the decorative coatings market analysis from 2022 to 2032 to identify the prevailing decorative coatings market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the decorative coatings market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global decorative coatings market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
• Free Updated report if the report is 6-12 months old or older.
• 24-hour priority response*
• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

• Upcoming/New Entrant by Regions
• Technology Trend Analysis
• Market share analysis of players by products/segments
• New Product Development/ Product Matrix of Key Players
• Patient/epidemiology data at country, region, global level
• Regulatory Guidelines
• Additional company profiles with specific to client's interest
• Criss-cross segment analysis- market size and forecast
• Expanded list for Company Profiles
• Historic market data
• Key player details (including location, contact details, supplier/vendor network etc. in excel format)
• List of customers/consumers/raw material suppliers- value chain analysis
• Market share analysis of players at global/region/country level
• SWOT Analysis

Key Market Segments

By Resin Type

• Acrylic
• Alkyd
• Epoxy
• Polyurethane
• Fluoropolymer
• Vinyl
• Polyester
• Others

By Product Type

• External
• Internal

By Application

• Residential
• Commercial
• Industrial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of LAMEA

Key Market Players:

• AkzoNobel N.V.
• PPG INDUSTRIES, INC
• Sherwin-Williams Company
• BASF SE
• Nippon Paint Holdings Co., Ltd
• Axalta Coating Systems
• Asian Paints Ltd.
• Jotun Group
• RPM International Inc
• Kansai Paint Co., Ltd.

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
• 3.4. Market dynamics
  • 3.4.1. Drivers
  • 3.4.2. Restraints
  • 3.4.3. Opportunities
• 3.5. Average Selling Price
• 3.6. Market Share Analysis
• 3.7. Brand Share Analysis
• 3.8. Trade Data Analysis
• 3.9. Product Consumption
• 3.10. Value Chain Analysis
• 3.11. Key Regulation Analysis
• 3.12. Patent Landscape
• 3.13. Reimbursement Scenario
• 3.14. Regulatory Guidelines

CHAPTER 4: DECORATIVE COATINGS MARKET, BY TECHNOLOGY

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Water-based
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Solvent-based
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country

CHAPTER 5: DECORATIVE COATINGS MARKET, BY TYPE

• 5.1. Overview
  • 5.1.1. Market size and forecast
• 5.2. Emulsion
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by region
  • 5.2.3. Market share analysis by country
• 5.3. Enamel
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by region
  • 5.3.3. Market share analysis by country
• 5.4. Primer
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by region
  • 5.4.3. Market share analysis by country
• 5.5. Others
  • 5.5.1. Key market trends, growth factors and opportunities
  • 5.5.2. Market size and forecast, by region
  • 5.5.3. Market share analysis by country

CHAPTER 6: DECORATIVE COATINGS MARKET, BY APPLICATION

• 6.1. Overview
  • 6.1.1. Market size and forecast
• 6.2. Exterior
  • 6.2.1. Key market trends, growth factors and opportunities
  • 6.2.2. Market size and forecast, by region
  • 6.2.3. Market share analysis by country
• 6.3. Interior
  • 6.3.1. Key market trends, growth factors and opportunities
  • 6.3.2. Market size and forecast, by region
  • 6.3.3. Market share analysis by country

CHAPTER 7: DECORATIVE COATINGS MARKET, BY REGION

• 7.1. Overview
  • 7.1.1. Market size and forecast By Region
• 7.2. North America
  • 7.2.1. Key market trends, growth factors and opportunities
  • 7.2.2. Market size and forecast, by Technology
  • 7.2.3. Market size and forecast, by Type
  • 7.2.4. Market size and forecast, by Application
  • 7.2.5. Market size and forecast, by country
    • 7.2.5.1. U.S.
    • 7.2.5.1.1. Market size and forecast, by Technology
    • 7.2.5.1.2. Market size and forecast, by Type
    • 7.2.5.1.3. Market size and forecast, by Application
    • 7.2.5.2. Canada
    • 7.2.5.2.1. Market size and forecast, by Technology
    • 7.2.5.2.2. Market size and forecast, by Type
    • 7.2.5.2.3. Market size and forecast, by Application
    • 7.2.5.3. Mexico
    • 7.2.5.3.1. Market size and forecast, by Technology
    • 7.2.5.3.2. Market size and forecast, by Type
    • 7.2.5.3.3. Market size and forecast, by Application
• 7.3. Europe
  • 7.3.1. Key market trends, growth factors and opportunities
  • 7.3.2. Market size and forecast, by Technology
  • 7.3.3. Market size and forecast, by Type
  • 7.3.4. Market size and forecast, by Application
  • 7.3.5. Market size and forecast, by country
    • 7.3.5.1. Germany
    • 7.3.5.1.1. Market size and forecast, by Technology
    • 7.3.5.1.2. Market size and forecast, by Type
    • 7.3.5.1.3. Market size and forecast, by Application
    • 7.3.5.2. UK
    • 7.3.5.2.1. Market size and forecast, by Technology
    • 7.3.5.2.2. Market size and forecast, by Type
    • 7.3.5.2.3. Market size and forecast, by Application
    • 7.3.5.3. France
    • 7.3.5.3.1. Market size and forecast, by Technology
    • 7.3.5.3.2. Market size and forecast, by Type
    • 7.3.5.3.3. Market size and forecast, by Application
    • 7.3.5.4. Spain
    • 7.3.5.4.1. Market size and forecast, by Technology
    • 7.3.5.4.2. Market size and forecast, by Type
    • 7.3.5.4.3. Market size and forecast, by Application
    • 7.3.5.5. Italy
    • 7.3.5.5.1. Market size and forecast, by Technology
    • 7.3.5.5.2. Market size and forecast, by Type
    • 7.3.5.5.3. Market size and forecast, by Application
    • 7.3.5.6. Rest of Europe
    • 7.3.5.6.1. Market size and forecast, by Technology
    • 7.3.5.6.2. Market size and forecast, by Type
    • 7.3.5.6.3. Market size and forecast, by Application
• 7.4. Asia-Pacific
  • 7.4.1. Key market trends, growth factors and opportunities
  • 7.4.2. Market size and forecast, by Technology
  • 7.4.3. Market size and forecast, by Type
  • 7.4.4. Market size and forecast, by Application
  • 7.4.5. Market size and forecast, by country
    • 7.4.5.1. China
    • 7.4.5.1.1. Market size and forecast, by Technology
    • 7.4.5.1.2. Market size and forecast, by Type
    • 7.4.5.1.3. Market size and forecast, by Application
    • 7.4.5.2. Japan
    • 7.4.5.2.1. Market size and forecast, by Technology
    • 7.4.5.2.2. Market size and forecast, by Type
    • 7.4.5.2.3. Market size and forecast, by Application
    • 7.4.5.3. India
    • 7.4.5.3.1. Market size and forecast, by Technology
    • 7.4.5.3.2. Market size and forecast, by Type
    • 7.4.5.3.3. Market size and forecast, by Application
    • 7.4.5.4. South Korea
    • 7.4.5.4.1. Market size and forecast, by Technology
    • 7.4.5.4.2. Market size and forecast, by Type
    • 7.4.5.4.3. Market size and forecast, by Application
    • 7.4.5.5. Australia
    • 7.4.5.5.1. Market size and forecast, by Technology
    • 7.4.5.5.2. Market size and forecast, by Type
    • 7.4.5.5.3. Market size and forecast, by Application
    • 7.4.5.6. Rest of Asia-Pacific
    • 7.4.5.6.1. Market size and forecast, by Technology
    • 7.4.5.6.2. Market size and forecast, by Type
    • 7.4.5.6.3. Market size and forecast, by Application
• 7.5. LAMEA
  • 7.5.1. Key market trends, growth factors and opportunities
  • 7.5.2. Market size and forecast, by Technology
  • 7.5.3. Market size and forecast, by Type
  • 7.5.4. Market size and forecast, by Application
  • 7.5.5. Market size and forecast, by country
    • 7.5.5.1. Brazil
    • 7.5.5.1.1. Market size and forecast, by Technology
    • 7.5.5.1.2. Market size and forecast, by Type
    • 7.5.5.1.3. Market size and forecast, by Application
    • 7.5.5.2. United Arab Emirates
    • 7.5.5.2.1. Market size and forecast, by Technology
    • 7.5.5.2.2. Market size and forecast, by Type
    • 7.5.5.2.3. Market size and forecast, by Application
    • 7.5.5.3. Saudi Arabia
    • 7.5.5.3.1. Market size and forecast, by Technology
    • 7.5.5.3.2. Market size and forecast, by Type
    • 7.5.5.3.3. Market size and forecast, by Application
    • 7.5.5.4. South Africa
    • 7.5.5.4.1. Market size and forecast, by Technology
    • 7.5.5.4.2. Market size and forecast, by Type
    • 7.5.5.4.3. Market size and forecast, by Application
    • 7.5.5.5. Rest of LAMEA
    • 7.5.5.5.1. Market size and forecast, by Technology
    • 7.5.5.5.2. Market size and forecast, by Type
    • 7.5.5.5.3. Market size and forecast, by Application

CHAPTER 8: COMPETITIVE LANDSCAPE

• 8.1. Introduction
• 8.2. Top winning strategies
• 8.3. Product mapping of top 10 player
• 8.4. Competitive dashboard
• 8.5. Competitive heatmap
• 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

• 9.1. PPG Industries Inc.
  • 9.1.1. Company overview
  • 9.1.2. Key executives
  • 9.1.3. Company snapshot
• 9.2. The Sherwin-Williams Company
  • 9.2.1. Company overview
  • 9.2.2. Key executives
  • 9.2.3. Company snapshot
• 9.3. Akzo Nobel N.V.
  • 9.3.1. Company overview
  • 9.3.2. Key executives
  • 9.3.3. Company snapshot
• 9.4. Nippon Paint Holdings Co., Ltd.
  • 9.4.1. Company overview
  • 9.4.2. Key executives
  • 9.4.3. Company snapshot
• 9.5. BASF SE
  • 9.5.1. Company overview
  • 9.5.2. Key executives
  • 9.5.3. Company snapshot
• 9.6. Asian Paints
  • 9.6.1. Company overview
  • 9.6.2. Key executives
  • 9.6.3. Company snapshot
• 9.7. Kansai Paints Co. Ltd.
  • 9.7.1. Company overview
  • 9.7.2. Key executives
  • 9.7.3. Company snapshot
• 9.8. Jotun
  • 9.8.1. Company overview
  • 9.8.2. Key executives
  • 9.8.3. Company snapshot
• 9.9. RPM International Inc.
  • 9.9.1. Company overview
  • 9.9.2. Key executives
  • 9.9.3. Company snapshot
• 9.10. Axalta Coating Systems
  • 9.10.1. Company overview
  • 9.10.2. Key executives
  • 9.10.3. Company snapshot

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