차량 랩핑은 미관, 보호, 광고 목적으로 차량 표면에 비닐이나 기타 접착 필름을 부착하는 것입니다. 차량 랩핑은 차량 전체 또는 보닛, 지붕, 창문 등 특정 부분을 덮을 수 있는 커스터마이징이 가능합니다. 개인 커스터마이징, 기업 브랜딩, 임시 판촉 캠페인 등에 활용됩니다. 이러한 랩핑은 기존의 도장을 대체할 수 있으며, 내구성, 시공 용이성, 하부 손상 없이 벗겨낼 수 있다는 장점이 있습니다. 차량 랩핑 시장은 개인화에 대한 소비자 수요 증가와 광고 플랫폼으로서의 차량 활용 확대에 힘입어 연평균 성장률(CAGR) 12.66%로 성장할 것으로 예상됩니다. 기업들은 차량 랩핑을 비용 효율적이고 영향력 있는 브랜드 홍보 수단으로 활용하고 있으며, 이는 상업 분야에서 강력한 수요를 창출하고 있습니다. 또한, 물류 및 배송 서비스에서 차량 그래픽의 인기가 높아지고 있는 것도 시장 성장에 기여하고 있습니다.
차량 랩핑 시장은 매체 유형에 따라 비닐, 캐스트 비닐, 페인트, 차량 인쇄로 구분됩니다. 비닐은 다용도성, 저렴한 가격, 적용의 용이성으로 인해 연평균 성장률(CAGR) 및 매출에서 시장을 지배하고 있습니다. 비닐 랩은 고품질 마감, 선명한 색상, 다양한 기상 조건에서 내구성을 구현하는 능력으로 인해 개인용 및 상업용으로 널리 선호되고 있습니다. 캐스트 비닐은 복잡한 표면에 대한 뛰어난 적합성과 성능으로 유명하며, 고급 랩과 고급 자동차의 커스터마이징에 이상적입니다. 그러나 캐스트 비닐은 틈새 시장에 대한 강한 매력과 높은 비용으로 인해 표준 비닐보다 매출 기여도가 다소 낮습니다. 페인트 트랩은 덜 인기가 있지만, 반영구적이거나 오래 지속되는 마무리가 필요한 특정 용도에 사용됩니다. 디지털 그래픽과 맞춤형 디자인을 포함한 차량 인쇄는 특히 광고 분야에서 눈에 띄게 빠르게 성장하고 있으며, 기업들은 영향력 있는 시각적 브랜딩을 위해 랩에 대형 인쇄를 적용하고 있습니다.
차량 유형별로는 이륜차, 삼륜차, 승용차, 소형 상용차, 버스, 코치, 중대형 상용차, 오프로드 차량, 기차, 항공 차량 등이 있습니다. 승용차는 개인 맞춤화, 보호 및 미관 개선을 위해 랩이 널리 채택되어 가장 높은 매출 점유율을 차지하고 있습니다. 이 부문은 개인화와 마모 및 손상으로부터의 보호에 대한 소비자의 관심 증가로 인해 강화되고 있으며, 가장 높은 CAGR을 기록한 소형 상용차(LCV) 부문은 물류 및 배송 서비스에서 차량 그래픽 및 브랜딩에 대한 수요 증가로 인해 선두를 달리고 있습니다. LCV 광고 캠페인에서 차량 랩핑의 유용성은 비용 효율적인 모바일 마케팅 솔루션을 제공함으로써 수요를 더욱 증가시키고 있습니다. 버스, 객차 및 중대형 상용차는 표면적이 넓고 광고 가시성이 뛰어나 브랜딩 및 홍보 목적으로 랩핑을 많이 활용하고 있습니다. 철도 및 항공 차량과 같은 신흥 부문도 브랜딩과 독창적인 외관 디자인을 위해 랩을 점차적으로 채택하고 있지만, 승용차 및 상용차에 비해 전체 수익에 대한 기여도는 미미합니다.
세계의 차량용 랩핑 시장에 대해 조사했으며, 시장 개요와 함께 미디어 종류별, 차량 종류별, 필름 종류별, 용도별, 마감재별, 지역별 동향, 시장에 진출한 기업 프로파일 등의 정보를 전해드립니다.
목차
제1장 서문
제2장 주요 요약
제3장 차량 랩핑 시장 : 경쟁 분석
제4장 차량 랩핑 시장 : 거시적 분석과 시장 역학
소개
세계의 차량 랩핑 시장 가치(2023-2033년)
시장 역학
촉진요인과 억제요인의 영향 분석
See-Saw 분석
Porter's Five Forces 모델
PESTEL 분석
제5장 차량 랩핑 시장 : 미디어 유형별(2023-2033년)
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제6장 차량 랩핑 시장 : 차종별(2023-2033년)
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제7장 차량 랩핑 시장 : 필름 유형별(2023-2033년)
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제8장 차량 랩핑 시장 : 용도별(2023-2033년)
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제9장 차량 랩핑 시장 : 마감별(2023-2033년)
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제10장 북미의 차량 랩핑 시장(2023-2033년)
제11장 영국 및 EU의 차량 랩핑 시장(2023-2033년)
제12장 아시아태평양의 차량 랩핑 시장(2023-2033년)
제13장 라틴아메리카의 차량 랩핑 시장(2023-2033년)
제14장 중동 및 아프리카의 차량 랩핑 시장(2023-2033년)
제15장 기업 개요
3M
Arlon Graphics LLC
ORAFOL Europe GmbH
Avery Dennison Corporation.
Eastman Chemical Company
FOLIATEC
GARWARE PPF
HEXIS SAS
Madico Inc.
NEXFILUSA
NorthWest Auto Salon
VVIVID Vinyl
RITRAMA SpA
Kay Premium Marking Films
ADS Window Films Ltd
기타
ksm
영문 목차
영문목차
The vehicle wrapping market involves the application of vinyl or other adhesive films to the surface of vehicles for aesthetic, protective, or advertising purposes. Vehicle wraps are customizable and can cover the entire vehicle or specific parts, such as hoods, roofs, and windows. They are used for personal customization, corporate branding, and temporary promotional campaigns. These wraps serve as an alternative to traditional paint, offering benefits such as durability, ease of application, and removal without damaging the underlying surface. The vehicle wrapping market is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.66%, driven by increasing consumer demand for personalization and the growing use of vehicles as advertising platforms. Businesses are leveraging vehicle wraps as a cost-effective and high-impact way to promote their brands, creating a strong demand in the commercial sector. The rising popularity of fleet graphics for logistics and delivery services also contributes to market growth.
Market Segmentation by Type of Media
The vehicle wrapping market is segmented by type of media into Vinyl, Cast Vinyl, Paint, and Vehicle Printing. Vinyl dominates the market in terms of both highest Compound Annual Growth Rate (CAGR) and revenue, driven by its versatility, affordability, and ease of application. Vinyl wraps are widely preferred for both personal and commercial use due to their ability to deliver high-quality finishes, vibrant colors, and durability under various weather conditions. Cast Vinyl is another significant segment, known for its superior conformability and performance on complex surfaces, making it ideal for high-end wraps and luxury vehicle customizations. However, Cast Vinyl contributes slightly less to revenue than standard Vinyl due to its niche market appeal and higher cost. Paint wraps, while less popular, are still used in specific applications requiring a semi-permanent or long-lasting finish. Vehicle Printing, including digital graphics and custom designs, is experiencing a notable surge, especially in the advertising segment, where businesses use large-format printing on wraps to create impactful visual branding.
Market Segmentation by Vehicle Type
The segmentation by vehicle type includes Two-wheeler Vehicle, Three-wheeler Vehicle, Passenger Vehicle, Light Commercial Vehicle, Buses & Coaches, Medium & Heavy Commercial Vehicles, Off-road Vehicle, Trains, and Aviation Vehicle. Passenger Vehicles account for the highest revenue share due to the widespread adoption of wraps for personal customization, protection, and aesthetic enhancement. This segment is bolstered by increasing consumer interest in personalization and protection against wear and tear. In terms of the highest CAGR, the Light Commercial Vehicle (LCV) segment is leading, driven by the growing demand for fleet graphics and branding in logistics and delivery services. The utility of vehicle wraps in advertising campaigns for LCVs provides cost-effective mobile marketing solutions, further boosting demand. Buses & Coaches and Medium & Heavy Commercial Vehicles follow closely, as these segments heavily utilize wraps for branding and promotional purposes due to their large surface areas, providing excellent visibility for advertisements. Emerging segments like Trains and Aviation Vehicles are also witnessing gradual adoption of wraps for branding and creative exterior designs, although they contribute less to overall revenue compared to passenger and commercial vehicles.
Geographic Segment
The vehicle wrapping market exhibits significant geographic trends, with Asia Pacific projected to have the highest Compound Annual Growth Rate (CAGR), driven by the rapid expansion of the automotive industry and increasing adoption of vehicle wraps for personalization and advertising. Countries like China, India, and Japan are at the forefront, fueled by a growing middle-class population, urbanization, and rising disposable incomes, which have enhanced consumer spending on vehicle aesthetics and customization. Additionally, the growth of e-commerce and logistics sectors in this region has led to increased demand for commercial vehicle branding through wraps. In 2024, North America accounted for the highest revenue percentage, supported by a strong presence of key players, widespread consumer adoption of vehicle customization, and the extensive use of wraps in mobile advertising by businesses. The region's high disposable income and established automotive aftermarket industries further contributed to its market leadership.
Competitive Trends and Key Strategies
In 2024, the competitive landscape of the vehicle wrapping market was shaped by leading players such as 3M, Arlon Graphics, LLC, ORAFOL Europe GmbH, Avery Dennison Corporation, Eastman Chemical Company, FOLIATEC, GARWARE PPF, HEXIS S.A.S., Madico, Inc., NEXFILUSA, NorthWest Auto Salon, VVIVID Vinyl, RITRAMA S.p.A., Kay Premium Marking Films, and ADS Window Films Ltd, among others. These companies focused on innovation in materials, such as developing wraps with improved durability, UV resistance, and eco-friendly features, to meet the evolving consumer demands. 3M and Avery Dennison emphasized advancements in cast vinyl wraps, offering premium products with enhanced performance and design flexibility. ORAFOL Europe and HEXIS S.A.S. invested in high-resolution digital printing technologies, targeting the growing demand for customized commercial wraps. From 2025 to 2033, these players are expected to focus on expanding their geographic footprint, particularly in high-growth regions like Asia Pacific and Latin America, through strategic partnerships and local manufacturing capabilities. Sustainability is anticipated to play a key role, with companies increasingly adopting eco-friendly materials and reducing the environmental impact of their production processes. Furthermore, advancements in self-healing and easy-to-install films are likely to become a critical area of focus, enabling brands to cater to the DIY segment and reducing installation times for professionals. Digital marketing and e-commerce channels are also expected to gain prominence, allowing companies to directly reach end-users and expand their customer base globally. These strategies will be essential for maintaining competitive advantages in a rapidly growing and dynamic market.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Vehicle Wrapping market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Vehicle Wrapping market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Type of Media
Vinyl
Cast Vinyl
Paint
Vehicle Printing
Vehicle Type
Two-wheeler Vehicle
Three-wheeler Vehicle
Passenger Vehicle
Hatchback
Sedan
Utility Vehicle
Light Commercial Vehicle
Buses & Coaches
Medium & Heavy Commercial Vehicles
Off-road Vehicle
Trains
Aviation Vehicle
Film Type
Cast Film
Calendared Film
Polymeric Film
Window Film
Wrap Film
Others
Application
Decorative
Advertisement
Safety
Others
Finishing
Metallic Wrap
Matte Wrap
Glossy Wrap
Satin Wrap
Brushed Wrap
Textured Wrap
Region Segment (2023-2033; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Vehicle Wrapping market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2033.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Vehicle Wrapping market?
Which is the largest regional market for Vehicle Wrapping market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Vehicle Wrapping market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Vehicle Wrapping market worldwide?
Table of Contents
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Vehicle Wrapping Market
2.2. Global Vehicle Wrapping Market, By Type of Media, 2024 (US$ Million)
2.3. Global Vehicle Wrapping Market, By Vehicle Type, 2024 (US$ Million)
2.4. Global Vehicle Wrapping Market, By Film Type, 2024 (US$ Million)
2.5. Global Vehicle Wrapping Market, By Application, 2024 (US$ Million)
2.6. Global Vehicle Wrapping Market, By Finishing, 2024 (US$ Million)
2.7. Global Vehicle Wrapping Market, By Geography, 2024 (US$ Million)
2.8. Attractive Investment Proposition by Geography, 2024
3. Vehicle Wrapping Market: Competitive Analysis
3.1. Market Positioning of Key Vehicle Wrapping Market Vendors
3.2. Strategies Adopted by Vehicle Wrapping Market Vendors
