마케팅 어트리뷰션 플랫폼
Marketing Attribution Platforms
상품코드
:
1043312
리서치사
:
Real Story Group
발행정보
:
연간구독
페이지 정보
:
영문
마케팅 어트리뷰션 플랫폼에 초점을 맞추고, 9개 MAT 제품의 약점과 강점에 대해 평가하여 전해드립니다.
평가 대상 벤더
스페셜리스트
- Analytic Partners : GPS Enterprise
- C3 Metrics : Attribution Data Cloud
- Marketing Evolution : Marketing Evolution Platform
미드티어용
- Adobe : Bizible
- Google : Google Attribution
- Merkle : Archie
복잡한 플랫폼
- Ipsos MMA : Activate
- Neustar : Unified Analytics
- Nielsen : Nielsen Attribution
KSA
영문 목차
Research, Decision Tools, & Custom Advice
The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.
Become a Hero
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
Save Time
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
Save Money
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
Align Your Team
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
Avoid the Wrong Decision
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated:
Focused Specialists
- Analytic Partners: GPS Enterprise
- C3 Metrics: Attribution Data Cloud
- Marketing Evolution: Marketing Evolution Platform
Mid-Tier Suites
- Adobe: Bizible
- Google: Google Attribution
- Merkle: Archie
Complex Platforms
- Ipsos MMA: Activate
- Neustar: Unified Analytics
- Nielsen: Nielsen Attribution
