한글목차

세계의 VoD(Video On Demand) 시장 규모는 2022년 806억 달러에서 2022-2027년 16.2%의 CAGR로 추이하며, 2027년에는 1,709억 달러 규모로 성장할 것으로 예측됩니다.

북미 지역은 2022년 390억 달러에서 16.1%의 CAGR로 추이하며, 2027년에는 822억 달러 규모로 성장할 것으로 예측됩니다.

또한 아시아태평양은 2022년 220억 달러에서 18.6%의 CAGR로 추이하며, 2027년에는 517억 달러 규모로 성장할 것으로 예측됩니다.

세계의 VoD(Video On Demand) 시장을 조사했으며, 시장 및 기술 배경, 시장 규모의 추이·예측, 각종 구분·지역별 상세 분석, 특허 동향, 시장 영향요인 분석, 경쟁 환경, 주요 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 서론

제2장 요약 및 하이라이트

제3장 시장 개요

• 클라우드 VoD
• VoD의 진화
• VoD 인프라
• 밸류체인 분석
• COVID-19의 영향

제4장 시장 역학

• 시장 촉진요인
• 시장 억제요인
• 시장 기회

제5장 시장 내역 : 솔루션별

• 인터넷 프로토콜 TV(IPTV)
• 유료 TV VoD

제6장 시장 내역 : 수익 모델별

• 서브스크립션(SVoD)
• 트랜잭션(TVoD)
• 광고 기반(AVoD)

제7장 시장 내역 : 산업별

• 미디어 & 엔터테인먼트
• 교육·트레이닝
• 헬스·피트니스
• 기타

제8장 시장 내역 : 디바이스별

• TV
• PC
• 스마트폰
• 기타

제9장 시장 내역 : 지역별

• 북미
• 유럽
• 아시아태평양
• 기타 지역

제10장 특허 분석

제11장 경쟁 구도

• 경쟁 구도
• 전략 분석

제12장 기업 개요

• AKAMAI TECHNOLOGIES
• ALPHABET INC.(GOOGLE INC.)
• AMAZON INC.
• APPLE INC.
• AT&T INC.
• COMCAST CORP.
• INDIEFLIX GROUP INC.
• IQIYI INC.
• NETFLIX INC.
• PARAMOUNT
• ROKU INC.
• TENCENT HOLDINGS LTD.
• THE WALT DISNEY CO.
• VERIZON COMMUNICATIONS INC.

영문목차

Highlights:

The global market for video-on-demand (VoD) is estimated to increase from $80.6 billion in 2022 to reach $170.9 billion by 2027, at a compound annual growth rate (CAGR) of 16.2% from 2022 through 2027.

The North American video-on-demand market is estimated to increase from $39.0 billion in 2022 to reach $82.2 billion by 2027, at a CAGR of 16.1% from 2022 through 2027.

The Asia-Pacific video-on-demand market is estimated to increase from $22.0 billion in 2022 to reach $51.7 billion by 2027, at a CAGR of 18.6% from 2022 through 2027.

Report Scope:

In this report, the market has been segmented based on solution, monetization model, vertical, device, and geographical region. The report provides an overview of the global video-on-demand market and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. Revenue forecasts for this period are segmented based on solution, monetization model, vertical, device, and geography.

Based on solution, the market has been categorized into Internet Protocol television (IPTV), Pay TV video on demand, and over-the-top (OTT) service. Based on delivery model, the market has been segmented into subscription video on demand (SVoD), transactional video on demand (TVoD), and advertisement-based video on demand (AVoD). Based on vertical, the market has been segmented into media and entertainment, education and training, health and fitness, and others. Based on device, the market has been segmented into TVs, PCs, smartphones, and others. In addition, the report also offers a major regional analysis of North America, Europe, Asia-Pacific, and the rest of the world (RoW). Market values have been estimated based on the total revenue of video-on-demand solution providers.

COVID-19 has had a massive impact on society since the start of 2020. This report considers the impact of COVID-19 and the economic slowdown that it created. The report covers the market for video on demand regarding the user base across different regions. It also highlights major trends and challenges that will affect the market and the vendor landscape. The report estimates the global market for video on demand in 2021 and provides projections for the expected market size through 2027.

Report Includes:

• 41 data tables and 17 additional tables
• An up-to-date overview and industry analysis of the global video-on-demand (VoD) market
• Analyses of the global market trends, with historic market revenue (sales figures) for 2021, estimates for 2022, forecasts for 2023, and projections of compound annual growth rates (CAGRs) through 2028
• Highlights of emerging technology trends, opportunities and gaps estimating current and future demand in the market for edge security, and identification of the major regions and countries involved in video-on-demand market developments
• Estimation of the actual market size and revenue forecast for the global video-on-demand market, and corresponding market share analysis based on solution, monetization/delivery model, end user vertical, device type, and region
• Updated information on the recent market dynamics, industry shifts and regulations, and other macroeconomic variables that will shape and influence this market in the coming years (2022-2027)
• A relevant patent analysis with corresponding number of patent applications and patents granted on video-on-demand technologies and solutions
• Insight into the recent industry structure on video-on-demand, competitive aspects of each product segment, increasing investment on R&D activities, market development strategies, and company value share analysis
• Identification of the major stakeholders and analysis of the competitive landscape based on recent developments, products and services offerings, and segmental revenues
• Descriptive company profiles of the leading global players, including Amazon, Alphabet Inc., Apple Inc., Netflix Inc., The Walt Disney Co., and Paramount Global

Table of Contents

Chapter 1 Introduction

• 1.1 Overview
• 1.2 Study Goals and Objectives
• 1.3 Reasons for Doing This Study
• 1.4 What's New in This Update?
• 1.5 Scope of Report
• 1.6 Information Sources
• 1.7 Intended Audiences
• 1.8 Research Methodology
• 1.9 Geographic Breakdown
• 1.10 Analyst's Credentials
• 1.11 BCC Custom Research
• 1.12 Related BCC Research Reports

Chapter 2 Summary and Highlights

Chapter 3 Market Overview

• 3.1 Video on Demand on Cloud
• 3.2 Evolution of Video on Demand
  • 3.2.1 Future of Video Industry
• 3.3 Video-on-demand Infrastructure
  • 3.3.1 Video Content Management System (CMS)
  • 3.3.2 Content Delivery Network (CDN)
  • 3.3.3 Robust Video Player
  • 3.3.4 Payment System
  • 3.3.5 Maintenance and Update
• 3.4 Value-chain Analysis of Video-on-demand Market
• 3.5 Impact of COVID-19 on the Video-on-demand Market

Chapter 4 Market Dynamics

• 4.1 Introduction
• 4.2 Market Drivers
  • 4.2.1 Growing Internet Penetration
  • 4.2.2 Increasing Penetration of Smartphones and Smart TVs
  • 4.2.3 Impact of 5G on Video on Demand
  • 4.2.4 Expansion into Emerging Markets
• 4.3 Market Restraints
  • 4.3.1 Piracy Affecting the Video-on-demand Market
  • 4.3.2 Limitation of Content Availability
• 4.4 Market Opportunities
  • 4.4.1 Advanced Technology
  • 4.4.2 Global Expansion
  • 4.4.3 Advertising Revenue

Chapter 5 Market Breakdown by Solution

• 5.1 Introduction
• 5.2 Internet Protocol Television (IPTV)
  • 5.2.1 Types of Internet Protocol Television
  • 5.2.2 History of IPTV
  • 5.2.3 Growth of IPTV Video on Demand
• 5.3 Pay-TV Video on Demand
  • 5.3.1 Over-the-top (OTT) Services

Chapter 6 Market Breakdown by Monetization Model

• 6.1 Introduction
• 6.2 Subscription Video on Demand (SVoD)
• 6.3 Transactional Video on Demand (TVoD)
• 6.4 Advertisement-based Video on Demand (AVoD)

Chapter 7 Market Breakdown by Vertical

• 7.1 Introduction
• 7.2 Media and Entertainment
• 7.3 Education and Training
• 7.4 Health and Fitness
• 7.5 Others

Chapter 8 Market Breakdown by Device

• 8.1 Introduction
• 8.2 TV
• 8.3 PCs
• 8.4 Smartphones
• 8.5 Others

Chapter 9 Market Breakdown by Region

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia-Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 South Korea
  • 9.4.5 Rest of Asia-Pacific
• 9.5 RoW

Chapter 10 Patent Analysis

• 10.1 Global Video-on-demand Patents, by Applicant Company

Chapter 11 Competitive Landscape

• 11.1 Competitive Landscape
• 11.2 Strategic Analysis

Chapter 12 Company Profiles

• AKAMAI TECHNOLOGIES
• ALPHABET INC. (GOOGLE INC.)
• AMAZON INC.
• APPLE INC.
• AT&T INC.
• COMCAST CORP.
• INDIEFLIX GROUP INC.
• IQIYI INC.
• NETFLIX INC.
• PARAMOUNT
• ROKU INC.
• TENCENT HOLDINGS LTD.
• THE WALT DISNEY CO.
• VERIZON COMMUNICATIONS INC.