마케팅 어트리뷰션 플랫폼

Marketing Attribution Platforms

US $ 6,200 ￦ 8,798,000

Standard Annual Subscription (5 Users License)

US $ 8,450 ￦ 11,991,000

Plus Annual Subscription (5 Users License)

US $ 8,600 ￦ 12,204,000

Standard Annual Subscription (20 Users License)

US $ 10,850 ￦ 15,397,000

Plus Annual Subscription (20 Users License)

US $ 12,350 ￦ 17,525,000

Standard Annual Subscription (100 Users License)

US $ 15,350 ￦ 21,783,000

Plus Annual Subscription (100 Users License)

US $ 16,900 ￦ 23,982,000

Guided Annual Subscription (5 Users License)

US $ 21,700 ￦ 30,794,000

Guided Annual Subscription (20 Users License)

US $ 30,700 ￦ 43,566,000

Guided Annual Subscription (100 Users License)

한글목차

마케팅 어트리뷰션 플랫폼에 초점을 맞추고, 9개 MAT 제품의 약점과 강점에 대해 평가하여 전해드립니다.

평가 대상 벤더

스페셜리스트

• Analytic Partners : GPS Enterprise
• C3 Metrics : Attribution Data Cloud
• Marketing Evolution : Marketing Evolution Platform

미드티어용

• Adobe : Bizible
• Google : Google Attribution
• Merkle : Archie

복잡한 플랫폼

• Ipsos MMA : Activate
• Neustar : Unified Analytics
• Nielsen : Nielsen Attribution

KSA

영문 목차

영문목차

Research, Decision Tools, & Custom Advice

The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.

Become a Hero

• Get the inside scoop that will make you look smart
• Obtain external validation of your strategy and decisions
• Receive one-on-one help to solve your thorniest problems

Save Time

• Get to a short list in minutes
• Get supporting artifacts to explain to your peers
• Transition to pilot projects faster

Save Money

• Learn how much these tools really cost
• Learn how to negotiate a better deal
• Learn about hidden costs and gotchas

Align Your Team

• Obtain relevant education for business and IT stakeholders
• Get team-based workshops to put everyone on the same page
• Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

• Learn the real story about vendor weaknesses to combat marketing hype
• Don't pick the wrong tool
• Discover a vendor you didn't know

Vendors Evaluated:

Focused Specialists

• Analytic Partners: GPS Enterprise
• C3 Metrics: Attribution Data Cloud
• Marketing Evolution: Marketing Evolution Platform

Mid-Tier Suites

• Adobe: Bizible
• Google: Google Attribution
• Merkle: Archie

Complex Platforms

• Ipsos MMA: Activate
• Neustar: Unified Analytics
• Nielsen: Nielsen Attribution